Rewind: The best TV ads of 2014

By

We'll all remember Monty. GIF: Cult of Mac
We'll all remember Monty. GIF: Cult of Mac

A great TV commercial will often be remembered for a lot longer than the product it’s trying to sell, so it’s no wonder companies spend hundreds of millions every year in pursuit of that one ad that will be a huge success. Some of the best ads we’ve seen this year come from the likes of Budweiser, P&G, Save The Children, and of course, Apple — and you’ll find them in the roundup below.

Apple strikes a sentimental chord again with new TV ad for the holidays

By

The star of Apple's new ad for the holidays. Photo: Apple
The star of Apple's new ad for the holidays. Photo: Apple

Apple is back with a new tearjerker of a Christmas ad, entitled “The Song.” Like last year’s Emmy-winning TV spot for the holidays, the company has chosen to showcase how its products make people feel, rather than what they do.

This time around, a young musician uses Garageband on her Mac to make a song for her grandmother. Expect to start seeing this on TV quite a bit over the next couple of weeks.

Apple’s latest iPhone 5s ad is all about fitness

By

https://www.youtube.com/watch?v=xTjejvnBJfU

In a new TV ad for the iPhone 5s, Apple shines a spotlight on some popular fitness trackers. Called “Strength,” the minute-long spot features the old song “Chicken Fat” from President Kennedy’s Physical Fitness Program for schools in the 1960s.

Trackers like the Withings Health Mate, Misfit Shine, and Adidas miCoach Smart Ball are shown in use. Apple just announced its new HealthKit framework for iOS 8 at WWDC, so developers will be able to start feeding Apple’s new Health app data from the kinds of wearables shown in the commercial.

Today a report said that Apple is starting to move its TV ad making in-house. The latest iPad ads featuring the voices of Robin Williams and Bryan Cranston were made internally by Apple, while iPhone spots like the one above are still being made by the ad agency TWBA\Chiat\Day.

Street artist claims that Apple ad stole his slogan

By

Screen_Shot_2014-05-12_at_08

A New York street artist claims Apple stole his trademark slogan for its latest ad campaign. The line “You’re more powerful than you think” is used in conjunction with shots of people using their iPhone in various different lines of work.

46-year-old James De La Vega says that he’s been using the trademarked line for almost a decade as part of his “Become Your Dream” series. The line has been used in various murals and designs, and was even (by permission) incorporated into a graffiti motif used for a recent line of handbags and accessories.