Apple was notably absent from the Super Bowl ad slots Sunday, but a new video touting the Mac’s transformative power is quickly making Cupertino the most talked-about company the morning after the big game. The impressive clip continues the Mac’s 30th-anniversary celebration, and it was shot entirely on iPhones in 15 locations across five continents.
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T-Mobile is planning a big announcement at CES in Las Vegas later on today, but thanks to a leaked ad that’s been making its way around the web this morning, we already know what it has up its sleeve. As part of its Un-carrier 4.0 scheme, T-Mobile will pay your whole family’s early termination fees if they switch carriers and trade in their old smartphone.
When your smartphone’s biggest selling point is its customization options, you need to get a little creative with your print ads. And that’s exactly what Motorola has done for the Moto X. In the January edition of Wired magazine, the company has a full-page ad with built-in LED lights that allows you to change the color of the Moto X printed on the page.
Check out the demonstration video below.
Apple’s new tear-jerking Christmas commercial Misunderstood has quickly been lauded as one of the company’s best iPhone commercials in years. The syrupy-sweet ad pays homage to the holiday season with a medley of cliché family Christmas scenes while a sullen teenage boy sits in the background nose deep into his iPhone, only to find that the sad teen was really filming a beautiful family movie the entire time.
Business Insider and others have already pointed out the huge flaw in Apple’s commercial, but Youtuber Andy Nyugen has taken it a step further by making a parody of what Apple’s commercial would look like if it were real-life.
Take a look:
Amazon has a new ad out for the Kindle Fire HDX that uses the new iPad Air as a scapegoat. It brags about how the HDX has more pixels (hardly any more), weighs less, and costs less.
Ho-hum. Microsoft, Nokia, and every other competitors make plenty of ads based on practically the same formula. What makes this new one from Amazon special is the iPad Air’s narrator. “This is the magical new iPad Air,” says the male voice with a slightly British accent—perhaps a subtle dig at Sir Jony Ive?
There are far more egregious examples of anti-Apple ads from other tech companies, and Amazon does make good points about the HDX weighing and costing less. Not sure why the narrator for the HDX has such a weird twang, but oh well. At least Amazon won’t have to pull this ad out of embarrassment.
While you may see the same adverts inside the Facebook app no matter which smartphone you use, those ads are 1,790% more profitable on the iPhone than they are on Android-powered smartphones. That’s according to an analysis of over 200 billion Facebook ads from Nanigans, one of the biggest customers of Facebook ads.
When you’re browsing the web on your mobile, prepare to stumble across new popups that bash the smartphone you’re using.
LG, together with advertising agency M&C Saatchi, has designed intelligent new ads that find out what smartphone you’re using to take trolling to a new level. They’ll pick common faults with your iPhone, your Galaxy S4, or your HTC One — and then tell you why the LG G2 is better.
After announcing the new iPhone 5s and iPhone 5c at an event on its Cupertino campus on Tuesday, Apple released its first ads for both devices. One of them — the iPhone 5c one — was shown during the keynote, but the two iPhone 5s clips, which show off its fingerprint sensor and improved camera, were not.
But don’t worry, Apple’s uploaded all three to YouTube, so you can enjoy them when you want, as much as you want, in high definition.
Late last night, a verified account for China Telecom popped up on Weibo and posted an advertisement for the iPhone 5S and iPhone 5C… and it seems to imply that iPhone 5C is a much different design than we think.
Apple began running its Mac Pro teaser ad in theaters before showings Jobs last week, but now that no one is up to seeing Kutcher doing his worst Steve impression, Apple’s pushed the ad out onto YouTube.
The ad is essentially the same as one that was shown during the Mac Pro announcement at WWDC, except they’ve added some new cinematic-styled text at the end.
Here’s the full teaser: