Slack’s public letter to Microsoft takes a note from Apple playbook

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It's like it's 1981 again.
Photo: Twitter/Stewart Butterfield

Apple’s pulled some memorable marketing stunts over the years, particularly in its early days when it was still the underdog fighting against much larger opponents.

With the rest of Silicon Valley desperate to have some of that Cupertino fairy dust, cloud-based team collaboration chatroom Slack published an open letter to Microsoft in today’s New York Times — paying homage to an audacious 1981 publicity stunt by Apple at the expense of IBM.

Lonely red balloon stars in Apple’s new iPhone 7 ad

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Meet the star of Apple's new ad.
Meet the star of Apple's new ad.
Photo: Apple

Apple has been quick to tout all of its amazing new hardware in its iPhone 7 ads, but the company’s latest spot is all about software. And balloons.

The new expressive messaging features of iOS 10 take the spotlight in Apple’s new ad that features a lonely red balloon drifting across the globe before meeting up with hundreds of its balloon friends to throw an iMessage party for one special person.

Check it out:

Apple debuts stylish new ads for Apple Watch Series 2, iPhone 7

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This man is using his iPhone 7 to photograph a deer in a gas station. Seriously.
Photo: Apple

Apple debuted three new ads over the weekend: two of them for the new iPhone 7, and one for the Apple Watch Series 2.

Highlighting the new waterproofing features of all the devices, along with the low-light camera sensor of the next-gen iPhone, they’re strong, artistic ads — which do the job of explaining to you what Apple’s new smartwatch and handset are capable of, without making it feel like you’re being given the hard sell.

Check them out below.

Apple’s first iPhone 7 ad is a moody noir art piece

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Because what says "a new iPhone is here" better than an owl?
Photo: Apple

Apple has dropped the first of many iPhone 7 ads — called, with Jony Ive levels of minimalism, “iPhone 7.”

Rather than explicitly advertise specific features of the next-gen handset, Apple instead opts for a moody teaser commercial, playing off the black color scheme of its latest iPhone.

Check it out below.

Apple’s new Shot on iPhone ads feature lots of slo-mo and timelapse

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Going down.
Going down.
Photo: Apple

Apple has added two new spots to its iconic ‘Shot on iPhone’ campaign that highlight the iPhone’s video capabilities.

The short new ads only last 15 seconds. One highlights the effects you can get by using iPhone’s slo-mo video and some windblown hair, while the other captures how thrilling it is to zip down the cable car in Bregenz, Austria.

Watch them both below:

New ‘Shot on iPhone’ spots will make you antsy and nuts

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squirrel eating a peanut
Meet the star of Apple's new ad.
Photo: Apple

Apple’s “Shot on iPhone” ad campaign got a tiny dose of nature with the company’s two latest video ads that highlight the iPhone’s ability to capture amazing close-up macro videos.

The two new ads star a nut loving chipmunk and an ant on the prowl, and somehow manage to be incredibly captivating.

Watch them both below:

Apple pays tribute to the beautiful game in new ad

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Are you ready for Euro 2016?
Are you ready for Euro 2016?
Photo: Mxmystro/Flickr

The Euro 2016 soccer football championships are set to kickoff tomorrow in France and Apple is marking the occasion with yet another “Shot on iPhone” ad that will make you feel weepy with love for the beautiful game.

Apple’s ad for the biggest football tournament outside the World Cup features pictures and videos of kids playing football around the world with Little Simz inspirational song “Wingz” in the background.

Check it out: