Apple just published a plethora of new videos and commercials today to go alongside the unveiling of the iPhone X, Apple Watch Series 3, iPhone 8 and iPhone 8 Plus.
The new videos also include the inspiring “Dear Apple” ad that Tim Cook showed of Apple customers reading real letters sent to the company after the Apple Watch inspired them to lead healthier lives.
Watch them all right here:
Apple’s new iPhone X looks like an absolute dream. But with its ungodly price tag and delayed launch date, many Apple fans are starting to think the iPhone 8 and its bigger sibling might not be such a bad deal after all.
After today’s keynote, we writers here at Cult of Mac are more split than ever on which new iPhone truly deserves our money, so we’re curious which iPhone you plan to buy once pre-orders open up.
Vote in our poll below:
Apple has updated its WWDC app and online iOS Human Interface Guidelines to help developers create software for the new jumbo-screen iPhone X.
It has also added updates for the new Apple Watch and AppleTV.
Hard to believe that a smartphone camera born from two tiny megapixels and a fixed-focus lens10 years ago now includes 3D facial recognition, augmented reality and a studio lighting emulator.
The camera system on the 2017 iPhones features more than incremental improvements for making pictures and recording video. In fact, the new camera hardware transcends photography and plays a deeper role in personal communication, entertainment, and data security.
During its very first event in the Steve Jobs Theater, Apple today unveiled the much-anticipated iPhone X.
The device is a celebration of the iPhone’s tenth anniversary, and it comes with an all-new design and exciting features that hope to breathe new life into the lineup and revitalize falling sales.
iPhone X sports a stunning edge-to-edge Super Retina display, advanced facial recognition, wireless charging, and lots, lots more.
Forget about everything else; this is the smartphone you’ll want next.
In today’s Apple keynote, we got another look at the the new iOS 11 for iPhone and iPad. There are a lot of great new features for both devices — person-to-person Apple Pay, an all-new App Store, improved Siri, and a new kind of social network built around Apple Music. But the iPad is the real winner. iOS 11 brings multitasking features that unchain Apple’s “big iPhone,” and turn it into a computer to rival any Mac or PC.
Don’t want to spend $1,000 on the iPhone X? Well, Apple’s still got a few brand new iPhones for you.
During its first-ever keynote from the Steve Jobs Theater today, Apple unveiled two new iPhones, the iPhone 8 and iPhone 8 Plus, which are essentially the sequels to last year’s models, only without as many whiz-bang features as the iPhone X.
The Apple Watch is finally ready to cut the cord with your iPhone.
Apple unveiled its new Apple Watch Series 3 at the iPhone X keynote in Cupertino today and it appears to pack all the features fans have wanted in an Apple wearable since the original was unveiled over two years ago.
The wait for the iPhone X is nearly over.
Today at 10 a.m. Pacific in Apple Park’s shiny new Steve Jobs Theater, the most futuristic smartphone to ever come out of Cupertino will finally be unveiled. Over a year’s worth of rumors have led to this moment. Even though there’s almost nothing we don’t know about the new smartphone, anticipation is still off the charts for Apple’s $1,000 iPhone.
Cult of Mac will be right here live-blogging all the action with up-to-the minute analysis and insight. We’ll break down all the new features and surprises. The iPhone X won’t be the only star of today’s show, either: We’re expecting a new Apple Watch, updated Apple TV and much more!
Tim Cook and Co. are set to hit the stage soon, so grab some popcorn and come join the party below:
At long last, Apple has revealed the latest addition to its iPhone family: iPhoneX. There’s plenty to be excited about: the processing power, the new capabilities in facial recognition and augmented reality. But before we get ahead of ourselves, we decided to round up some of the best iPhone related extras at the Cult of Mac Store. We’ve got a trio of extra long, MFi-certified Lightning cables, and a super powerful portable battery. Plus, we’ve got a set of top shelf wireless earbuds, and a comprehensive course in iOS coding.
Most of these are discounted by more than half, but you can get an extra 11 percent off when you use the coupon code ‘iOS11’ at checkout. So read on for more details:
The best way to follow along with Apple’s 2017 iPhone X keynote is to watch Apple’s own live stream of the event, and open up our Cult of Mac live blog in another window. Or maybe you want to follow along on Apple TV, instead? Here’s how to find everything you need — just don’t forget to bring a refreshing beverage to the show.
You’ve written your wish-list and sent it off to Santa, and now it’s time to hit the hay before you wake up to find out if you’ve been good enough this year. In other words, the Apple store is now down ahead of today’s special event.
When it comes back up, we expect to see a bunch of exciting new products, including Apple Watch Series 3, Apple TV 4K, and of course, iPhone X.
Apple’s been working on its own wireless charging accessory, but don’t necessarily expect to see it to ship alongside the company’s new iPhones.
That’s according to respected Apple analyst Ming-Chi Kuo of KGI Securities. While the iPhone 8, iPhone 8 Plus and iPhone X will reportedly all support wireless inductive charging standards, users must settle for third-party Qi chargers (at least at first).
The first public showcase of Apple Park’s Steve Jobs Theater will be one of the most exciting things about today’s big iPhone X event.
Apple owns the venue, rather than having to rent a big space for the media blitz. However, gaining the necessary permission to use the Steve Jobs Theater wasn’t guaranteed.
The iPhone X comes 10 years after the original iPhone. Even the name itself could be a not-so-subtle homage to this: Apple used X, the Roman numeral for 10, for years to name the Mac’s OS X operating system. But there is another 10th anniversary reference in the new iPhone X: It comes with an updated version of the original iPhone’s iconic wallpaper.
The wait in line for the great iPhone X has already begun.
Apple hasn’t even unveiled its new premium $1,000 iPhone yet, or announced when it will be available, but that’s not stopping some hardcore fanboys from lining up at stores with cash in hand.
The biggest Apple keynote of 2017 is just a few short hours away. And according to the rumors, its going to be one of the most memorable tech events in years.
When Tim Cook and Co. take the stage at the Steve Jobs Theater on September 12, we expect them to unveil not one, not two, but three new iPhones. A bunch of other new hardware and software is also on the docket, making this an Apple keynote not to be missed.
Here’s everything Apple will likely reveal.
The iPhone X will officially be the most powerful iOS device Apple’s ever made, based on information from the leaked iOS 11 GM.
Apple’s new A11 chip will pack six cores for unprecedented processing power in an iPhone. And with all the new augmented reality and 3D scanning features its set to receive, it’s gonna need all the power it can get.
iPhone X might be insanely expensive, but that won’t prevent it from becoming the best-selling Apple smartphone to date. What might scupper sales is incredibly short supply.
According to one reliable analyst, iPhone X production, as it currently stands, has no hope of keeping up with early demand.
This post has been updated to include the latest info from the massive iOS 11 golden master leak.
Apple looks leakier than the White House these days. The latest unauthorized dump of info about upcoming Apple products comes in the form of a leaked golden master version of iOS 11.
Obtained late Friday by tech publications, the prematurely released final version of Apple’s mobile operating system reveals details about everything from the upcoming iPhones’ model names to dazzling new iOS wallpapers and details about the next Apple Watch.
Spoiler alert: If you want any surprises at all during next Tuesday’s Apple event, stop reading now.
Developers found no reference to Apple Watch Series 3 in the iOS 11 GM code, but we’re still confident the new wearable will get its grand unveiling tomorrow.
The device has already appeared inside iOS 11 itself, and now it’s even popping up in the official Verizon app.
The iPhone X is all but guaranteed to carry Apple’s biggest ever iPhone price tag, and that could severely damage its chances of success in China, a new report claims.
With the rumored $1,000 asking price being roughly twice the average Chinese monthly salary, it is likely that the price will see the iPhone’s Chinese market share continue its decline.
We know a whole lot about Apple’s new iPhone X handset due to various leaks. One thing we haven’t heard up until now, however, is how waterproof Apple’s new flagship device will prove to be.
While there’s still no definite confirmation, a new patent application granted to Apple in Taiwan suggests that Apple’s new iPhone may have waterproofing to match its Samsung marketplace rival, the Galaxy S8.
Apple has designed a whole bunch of awesome new wallpapers for iPhone and iPad that will be available in iOS 11. They weren’t present in earlier beta releases, but they are available in the iOS 11 GM that leaked out on Friday.
Here’s what they look like — and how to get them.
Apple’s big push into augmented reality will grow even greater with the powerful new hardware packed into iPhone X. The device is expected to bring new camera technologies that, combined with iOS 11, make AR experiences even greater.
