Apple online store goes down ahead of iPhone X event

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Apple store down event
"We'll be back."
Screenshot: Cult of Mac

You’ve written your wish-list and sent it off to Santa, and now it’s time to hit the hay before you wake up to find out if you’ve been good enough this year. In other words, the Apple store is now down ahead of today’s special event.

When it comes back up, we expect to see a bunch of exciting new products, including Apple Watch Series 3, Apple TV 4K, and of course, iPhone X.

The Apple online store traditionally goes offline ahead of a big keynote as Apple prepares to add new products to its lineup. “We’ll be back,” reads the message. “We’re busy updating the Apple Store for you. Please check back soon.”

Today’s event is tipped to be the biggest since the unveiling of the original iPhone. To celebrate its tenth anniversary, Apple has a special upgrade up its sleeve. iPhone X is expected to bring an edge-to-edge OLED display, facial recognition, wireless charging, and more.

Alongside it, we expect an upgraded iPhone 8 and iPhone 8 Plus that share the same design as the iPhone 7 series. We’re also likely to see an Apple Watch Series 3 with LTE connectivity, an Apple TV 4K with support for Ultra HD video playback, and new accessories to go with them.

Apple will also tell us when we’ll be able to pre-order these devices, and when we can get our hands on its iOS 11, watchOS 4, tvOS 11, and macOS High Sierra updates. We’re also hoping to hear more about HomePod and the exciting iMac Pro.

Apple’s event kicks off at 10 a.m. Pacific, and you’ll be able to watch it live. If you can’t tune in, Cult of Mac will be live-blogging the entire thing.