This post is brought to you by MacPaw, maker of Mac app subscription service Setapp.
One of the amazing benefits of selling software on the internet is that you can reach customers from all over the world. So why would you cut out a huge potential market just by assuming everyone who wants to use your product speaks English?
In fact, ignoring other markets can be one of the biggest marketing oversights software companies make.
This post is brought to you by MacPaw, maker of Setapp.
As indie developers, we can get too caught up in how things work — what features our product has, what users can do with it. It often seems like if we can just explain how our product works, everyone will become a devoted user.
We spend lots of time pulling together onboarding videos and tutorials. But there’s a whole other front in the battle of promotion and conversion: making an emotional connection between a potential user and your product and brand.
Apple is adding another big tool for developers to its arsenal thanks to the acquisition of Vancouver-based startup Buddybuild.
The small 40-person company created a mobile iteration platform that allows devs to streamline their workflow and push app updates out through GitHub, GitLab and the like. Now Apple plans to take those tools and integrate them natively into Xcode.
What does it feel like pinning your hopes and livelihood to one of Apple’s most important creations? Fascinating new documentary App: The Human Story takes an unflinching look at the world of app developers in an attempt to answer that question.
It showcases devs’ big wins — and infuriating struggles — as they try to survive and thrive in the massive app economy Apple created. It’s basically the show Apple should have made instead of its ridiculous and annoying Planet of the Apps.
App stores that take a 30 percent chunk of developers’ earnings are parasites, according to Tim Sweeney, CEO of Epic Games.
“The system is pretty unfair at the moment,” Sweeney said during a keynote speech on the future of graphics and games development in the U.K. “These app stores take 30 percent of your revenue for distribution … That’s strange because MasterCard, Visa and other companies that handle transactions take 2 percent or 3 percent of the revenue…. So they’re pocketing a huge amount of profit from your order – and they aren’t really doing much to help us anymore.”
I recently switched back to freelancing full-time, and whilst I am lucky enough to have clients who don’t ask for precise hourly breakdowns, I have always been intrigued to know how much time I was spending on work tasks, especially those tasks that I didn’t directly bill for.
Many time trackers rely on you explicitly setting the task you are tracking and remembering to switch to another task when it’s time to track that. This is easy to forget, and for someone like me who switches tasks frequently, it’s hard to always know when one task finishes and another begins.
Timing 2 takes a different perspective. Instead of tracking by task, it tracks by application usage and uses a set of rules to assign activities in those applications to certain projects and tasks. The premise is that after a learning process, you can leave the application running behind the scenes and it’ll track everything for you automatically. You only need audit the results.
For users, the Mac App Store makes finding, purchasing, and downloading new software a breeze. But is the experience as enjoyable for the developers behind that software?
Setapp surveyed over 700 macOS developers to find out what they really think of Apple’s marketplace. The results give us an interesting insight into the challenges they face when choosing the Mac App Store, whether life is better without it, and how Apple has improved.
I’m not so thin-skinned that I can’t handle the occasional criticism. But there’s something about App Store reviews that really bugs me.
Like most indie developers, I put blood, sweat and tears into my app, Reps & Sets, which I develop with my partner. It’s our baby, and we love and cherish it. So when some random dude posts an inaccurate one-star review, I’ll be honest: It hurts. That’s why I’m so excited that Apple will be giving developers the chance to reply to reviews in iOS 10.3.
Our App Business section is brought to you by MacPaw, maker of proven Mac apps.
Smile, the indie development team behind super-popular productivity apps TextExpander and PDFpen, cut its teeth writing software for technology that barely exists anymore. But thanks to a user-focused attitude and a wholehearted embrace of the third-party tools that power modern offices, the company has been able to keep ahead of the curve as technology changes.