iPhone X miraculously survives 8 hours in the ocean

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Don't be a afraid of the water ip68
Your iPhone can survive getting wet, but don't drop overboard.
Photo: Charlie Sorrel/Cult of Mac

Apple worked hard in recent years to make a waterproof iPhone . The latest models can survive being submerged in up to 6.5 feet of water for half an hour. And last year’s handsets are almost as water resistant. 

One iPhone X user has cause to be grateful. 

iPhone XS Max easily outlasts rivals in new battery test

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iPhone XS Max battery test
Despite the smallest battery, iPhone XS Max lasts longer.
Photo: Mrwhosetheboss

Apple promises that the iPhone XS Max delivers better battery life than any other iPhone. It also lasts longer than rival devices in between charges, according to a new battery test.

Apple’s most expensive smartphone to date easily outpaces the Sony Xperia XZ3 and the new Google Pixel 3 XL. It even manages to last a little longer than the Samsung Galaxy Note 9 — but there is a catch.

Apple Phone concept brings new twist to iPhone’s iconic notch

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Meet the Apple Phone.
Meet the Apple Phone.
Photo: Antonio De Rosa

Apple’s iconic notch on the iPhone X and iPhone XS has already spawned a number of Android imitators, but concept designer Antonio De Rosa has an idea that could throw a curveball at the competition: move the notch to the left.

In a series of new concept renderings, De Rosa argues that Apple should change the name of the iPhone to Apple Phone while also giving it a new look and a fancy stylus.

Take a look:

It killed me to return my iPhone XS Max

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iPhone XS box gold
I knew it couldn't last, but we had a great time together.
Photo: Ste Smith/Cult of Mac

For the first time in 11 years, I did not get Apple’s latest iPhone delivered to my door on launch day. I’ve been using an iPhone X since last November and I was still happy with it; I certainly didn’t see the need to drop another $999 on what seemed like a slightly better device.

But then I got the chance to use an iPhone XS Max.

I had the handset for just over a week, and I loved every second I spent with it. I was wrong to not upgrade this year, and it killed me to return the device to its rightful owner.

Here’s why I’m sorely missing the iPhone XS Max.

See Ullu’s colorful leather cases for iPhone XS and XS Max

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Ullu's Hand-Colored leather Piggyback Case in Tangerine.
Ullu's Hand-Colored leather Piggyback Case in Tangerine.
Photo: Ullu

We know and love Ullu’s leather straps for Apple Watch, so much so that they are best-sellers in Cult of Mac’s Watch Store. The company’s bread and butter, however, is its popular iPhone cases.

Check out any of Ullu’s social media and you’ll witness tons of A-listers toting around their various iPhones in Ullu’s luxurious cases. From wallet and strappy to Ullu’s famous SnapOn and dual-iPhone cases, there’s a chic option for everyone.

Every iPhone ranked, from worst to best

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Nicole Arbour 3
What was your favorite iPhone?
Photo: Ste Smith/Cult of Mac

The new iPhone XS and XS Max are generating rave reviews. Having marked the iPhone’s 10th anniversary with last year’s awe-inducing iPhone X, Apple has now set the stage for a second decade of smartphone innovation.

But what about all the awesome iPhones that led us to this point? Which models are the classics that will occupy museum shelves long after they’ve stopped working? I decided to dive in at the deep end and rank every phone Apple ever made. Wish me luck!

How to make a great Memoji

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Memoji are awesome. Here's how to make your own.
Memoji are awesome. Here's how to make your own.
Photo: Charlie Sorrel/Cult of Mac

iOS 12 lets you create Memoji, your own custom Animoji. What’s an Animoji? It’s a little animated character that — thanks to some facial recognition tricks from the iPhone X and XS TrueDepth cameras — copies your expressions live. This turns the cute Animoji critters into little virtual face puppets.

Now you don’t need to rely on a stock Animoji like Apple’s monkey, dog or space alien. You can create your own custom Memoji from scratch. You can make a virtual version of yourself, or you can create an original character. Or, as we’ll do today, you can copy a celebrity. Who? Let’s see …

Is iPhone XS battery life really better?

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iPhone XS gaming
Battery tests disagree with Apple's claims.
Photo: Ste Smith/Cult of Mac

Apple promises that you’ll get better battery life if you upgrade to the iPhone XS or iPhone XS Max. Their cutting-edge A12 Bionic chips and power-efficient Super Retina displays should mean that they last longer than any other iPhone in between charges.

But is that really the case? One battery test has found that last year’s iPhone X actually has more stamina than its successor.

Apple completely dominates premium smartphone sales

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iPhone X
Sales of the iPhone X were vastly higher than the equivalently-priced Samsung Galaxy Note 9.
Photo: Ste Smith/Cult of Mac

Samsung sells more phones than Apple, and its high-end devices like the Galaxy S9 get lots of attention. That means Samsung sells as many top-tier models as Apple, right? Nope, not even close.

Apple sells close to twice as many premium phones as its top rival. In this case, “premium” is any handset costing over $400. Which is a fairly low bar.