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BREAKING: Fire at Apple Campus in Cupertino

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Image copyright ABC-7 KGO

SAN FRANCISCO — Multiple Bay Area news outlets report that an Apple research and development facility located at 20605 Valley Green Drive in Cupertino was set ablaze late Tuesday night, with NBC affiliate KTVU blaming a malfunctioning air conditioning unit.

Given that this was an Apple R&D facility, it’s naturally operated nearly 24 hours a day, and at least 100 Apple employees were forced to evacuate the building in the three-alarm fire. Also given that this is Apple we’re talking about, no one has any idea what these folks were working on. As of 12:30 a.m. Pacific Wednesday morning, Santa Clara County firefighters report that they expected another hour before they could put out the blaze completely.

See the Jump for a map of the fire relative to Apple’s headquarters in Cupertino (basically, it was across the street).

Phishing Scam Tries to Hook MobileMe Users

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As if Apple’s MobileMe users haven’t enough cause for concern these days, an email-based phishing scam has turned up, tempting users to click on an embedded link to resolve unspecified billing problems.

Reported yesterday by Macworld, the email purports to be from Apple and asks users to “confirm” personal information at a web page that is not affiliated with the company.

Click after the jump for a look at the email and be careful out there.

Best Buy to Sell iPhone 3G in September

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Best Buy is set to announce Wednesday it will become the first retail chain in the US to stock and sell Apple’s iPhone 3G. After a recent upgrade of its mobile departments, Best Buy’s more than 970 outlets in the US will begin selling iPhones September 7th.

Best Buy has a longstanding relationship with Apple and already sells iPod digital music players at all of its stores. The retail giant also recently expanded Mac computer sales to more than 600 of its larger outlets.

Via SF Gate

MobileMe Services Remain a Dark Cloud

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Yesterday we were all set to post about the MobileMe mail server crash and ask how it is new boss Eddie Cue hasn’t already fixed Apple’s troubled web services division in the week or so he’s been on the job.

Then the servers came back up.

All MobileMe mail users were only affected for a couple of hours, but it appears there were sporadic outages for some customers throughout the evening and continuing into today. Steve Jobs has promised to have the service ship-shape by the end of the year, but that’s four and a half months of potential bumpiness that can’t be good for Apple’s PR.

Write a Caption, Win a New Hulger Handset

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UPDATE: THIS COMPETITION IS NOW CLOSED.

Think you’ve got the chops to be a photo editor?

Cult of Mac, in association with Hulger makers of the retro P*Phone handset adapter for Mac and iPhone, is sponsoring a week-long caption contest, the winner of which will win free-of-charge a spanking new Hulger P*Phone handset adapter, the retro iPhone adapter that reduces your exposure to cell-phone radiation by 95% and may cause people on the street to believe you are the Man from U.N.C.L.E., or Maxwell Smart, or someone with a hot-line to the White House, or – you get the idea.

Just reply in the comment section with your best caption for the photo above before midnight PDT on Sunday, August 17  and we’ll choose the winner on Monday the 18th.

You’ll get to pick your choice of available colors from Hulger and have this groovy, healthy handset delivered absolutely free.

Miss Moneypenny’s cell phone number is not included with this offer.

AppStore Sales Hit $1M per Day in First Month

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Steve Jobs told the Wall Street Journal users downloaded over 60 million iPhone applications and rung up sales of close to $30 million in the first month the AppStore was open for business.

While many of the iPhone applications available at the AppStore are free, paid apps such as Sega Corp.’s $9.99 Super Monkeball game helped bring in nearly $9 million to the top ten developers selling apps on the store. In all, Apple will distribute over $21 million in revenues from the 70% cut of sales developers make for software sold through the AppStore.

Jobs said the early results point to the success of Apple’s strategy to invest in the AppStore as a means of differentiating the iPhone among competitors in the smartphone handset market. He speculated on a potential $1 billion marketplace, saying, “I’ve never seen anything like this in my career for software.”

“Phone differentiation used to be about radios and antennas and things like that,” Jobs said. “We think, going forward, the phone of the future will be differentiated by software.”

The Apple CEO also confirmed reports of a “kill switch” in the iPhone’s software that would allow the company to remotely disable software users had previously paid for and installed on their phones. He argued that Apple needs it in case it inadvertently allows a malicious program — one that stole users’ personal data, for example — to be distributed to iPhones through the App Store. “Hopefully we never have to pull that lever, but we would be irresponsible not to have a lever like that to pull,” he said.

Via The Wall Street Journal

Greatest Mac Moment #25: The “1984” Commercial

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25 Years of Mac First off, we don’t want to take any heat about this entry’s placement in our list. Certainly the “1984” commercial announcing the original Mac is more important than to place dead last. So don’t read anything more into this week’s entry than we wanted to begin our list where this whole adventure began: on January 22nd 1984.

Pete Mortensen:
I have to confess something here: I never had the opportunity to see the original “1984” commercial when it originally aired. I was, after all, 3 years old, and my parents, clearly thought I should go to bed before it aired on the East Coast. I did, however, seek it out in 1995, the darkest days of Apple’s history and the apex of my Mac fanaticism. I read countless summaries of the spot, clicked through very slowly loading galleries of screenshots, and finally, sometime around January of 1996, I got to see it on TV in my parents’ basement during a rather insufferable “Greatest TV Commercials of All Time!?!” special on CBS. I loved the ad, but I had built it up in my mind to an experience comparable to transfiguration. It wasn’t. That didn’t happen until “Think Different” came out, the first signal that Apple wasn’t just going to lie back and take it anymore. The birth of a new era…

Lonnie Lazar:
In 1984 I was 2nd year law student still using IBM Selectric and Smith-Corona electric typewriters. I thought spooled white-out correction tape was a great invention! By the dawn of the 90s I had a friend on the SF peninsula working for a custom PC maker and it would be over a decade after the debut of Macintosh before I used my first Apple, a Color Classic II in 1995. I remember being very impressed with the dramatic effect of Mac’s introductory commercial when I saw it live during the Super Bowl, but as a bit of a political radical and anti-Reaganite, I read more of an underlying social statement into it. It’s significance as a harbinger of change to come in the realm of the personal computer went right over my head. After all, those Selectrics were the gold standard at the time.

Leigh McMullen:
I remember the commercial vividly, we had been studying Orwell in school that fall, and so its timeliness and visual impact were stunning. That said, I was an Atari guy when the Mac launched, and to be honest the allure of a computer that lacked color graphics, or bad-assed arcade style games eluded me for quite some time. It really wasn’t until a few years later, playing the original SimCity at the Drake University computer lab, that the little beige toasters started to grow on me.

25th Anniversary Mac to be Announced During Superbowl XLIII?

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25 Years of MacHere at Cult of Mac we’re not content just to report other people’s rumors we occasionally start our own. Hence this post’s title (The question mark makes it A-Okay, right?).

To be clear, we have no specific information that suggests this might be true. No rough voiced informant leaking this news to us from the bowels of some dungeon in Cupertino. No circumstantial evidence (like a Chiat/Day media buy) dug up through hard-nosed investigative reporting.

Nothing, Nada, Zip, Zilch, Zune.*

Yet here’s the post anyway, what gives?

First, I’m making up this rumor because I really, really want it to be true. Not only does it have a certain symmetry to it that OCD dictators like Steve would gravitate to, but it would be the perfect forum to unleash something truly game-changing on us.  Something that would upset an entire industry, something as profoundly impacting as the original Macintosh.

Secondly, because it is exactly 25 weeks until Superbowl Sunday, and while this year’s Superbowl doesn’t fall on the same date as the airing of the original “1984 commercial”, it marks a symbolic milestone for that Anniversary.  To that end we’re going to use the next 25 weeks to count down the Greatest Moments in Mac History. Culminating (I hope) in an announcement from Cupertino that will change everything forever, just like the last one 25 years ago.

(*Thanks to Rip Ragged for letting me borrow that line).

Developers Getting Edgy About AppStore Gatekeeping

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In the wake of last week’s NetShare takedown, the fizzle this week with Box Office, and the it-might-be-a-crime-if-it-weren’t-so-funny debacle of I Am Rich, third party iPhone developers are starting to clamor for more, well, actually, any transparency from Apple about the process for approving and disapproving listings in the AppStore.

Many really wish the NDA would just go away, or at least apply only to developers whose applications remain unreleased, but that’s not likely to clear Apple legal. We do think it’s not unreasonable, however, to ask the company to be more responsive to requests for information about the approval and rejection process.

The Albatross Around the Apple Lover’s Neck

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In many ways, we’re living in a golden age for Apple. The entire product line is rock-solid, and the only complaint any of us can muster is that Apple hasn’t released whatever top-secret products it has in the wings yet. Market share is way up in Macs, dominant in iPods, and rapidly growing for iPhones. The current crop of software for the Mac is better than at any time in the history of Apple (sorry, Framemaker-lovers), and the iPhone development community shows tremendous promise (a few apps are already the best to ever appear on a phone).

So why are so many long-time Apple fanatics, myself included, feel a bit bummed out by the current state of affairs? Is it because we hate the thought of outsiders getting in on our little secret or that we really miss CyberDog and QuickDraw GX? It’s worse — we’ve all become de facto Apple spokespeople. I don’t draw a salary from Apple, but I am a full-time Mac genius in my social circle. If you share my pain, click through.

Former Apple Engineer Sues for Overtime, Better Working Conditions

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A former Apple engineer who worked at the company from 1995 to 2007 has filed suit and is the lead plaintiff in  asked the court to certify a class action seeking restitution from Apple for overtime pay and meal compensation under California labor law.

David Walsh, a former Network Engineer claims he was required to work after hours and weekends without overtime compensation and that Apple “intentionally and deliberately created numerous job levels and a multitude of job titles to create the superficial appearance of hundreds of unique jobs, when in fact, these jobs are substantially similar and can be easily grouped together for the purpose of determining whether they are exempt from overtime wages.”

During his on-call hours, Walsh “was required to remain on stand-by for the entire night, every night of the week, for the entire week without compensation,” contends the suit, which was filed in U.S. District Court for Southern California.

Walsh’s attorneys are asking the court to grant class status to all of Apple’s California IT workers, including those who are dispatched to perform support functions at Apple retail stores.

Apple has yet to make a formal response to the suit.

Via TUAW

iPhone Firmware Contains Built-in Kill Switch

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A mobile applications development author has discovered functionality in iPhone 2.0 software that would allow Apple to blacklist and remotely disable iPhone applications on users’ phones. While the company already retains control over third-party iPhone apps through its certificate signing program, this more targeted system gives Apple the ability to kill specific applications and effectively places all iPhones under potential surveillance as long as they have an active internet connection.

iPhone 2.0 (as well as the updated iPod touch firmware) uses its CoreLocation framework to point to a secure website that appears to contain at least placeholder code for a list of “unauthorized” apps, according to iPhone Open Application Development author Jonathan Zdziarksi.

“This suggests that the iPhone calls home once in a while to find out what applications it should turn off,” he says. “At the moment, no apps have been blacklisted, but by all appearances, this has been added to disable applications that the user has already downloaded and paid for, if Apple so chooses to shut them down.”

Via AppleInsider

Apple TV to Become a Real TV?

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In February next year, receiving over-the-air television signals will require either a digital converter for current analog TVs or a digital TV set, creating a huge potential market of people looking to upgrade home viewing technology. Could this be the area for the mysterious “product transition” Apple CFO Peter Oppenheimer mentioned last month?

We would like to think so. Of all the products that Apple could do, a smart TV makes the most sense. It would be like the AppleTV, but without a separate box to hook up. All the functions of the AppleTV would be built into the new Apple TV.

Netflix is already getting into this sector by teaming up with hardware makers to stream movies directly to living-room devices — a DVD player from LG, a movie box from Roku and MS’s XBox. Building the AppleTV’s smart functions into a flatscreen LCD TV would differentiate Apple’s offering from competitors like Samsung and Sony, and help the company dominate the emerging market for streaming television programming and movies the way it has come to dominate music distribution through iTunes.

$1,000 iPhone App No More; Mourning “I Am Rich”

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Ladies and gentlemen of the Cult, I bring you bad news: As of 2:18 p.m. Pacific yesterday, I Am Rich is no longer available from the iPhone AppStore. At the behest of VentureBeat and many other bloggers, Apple has yanked a brand new app in the prime of life. Yes, I know. It’s tragic. Never again will you get to spend $1,000 NOW JUST $999.99!!1! for an utterly useless program that just displays a red gem to flaunt your wealth to passersby.

Now, I Am Rich was obviously intended by author Armin Heinrich to be either a joke or a piece of art, and it wasn’t particularly successful as either. It’s sort of one-note, you know? But its removal actually reflects an extremely obnoxious habit that Apple has had as of late: they’ve been pulling apps, including the extremely popular NetShare and Box Office, neither of which appears to violates Apple’s SDK (not that anyone knows, thanks to the blanket NDA…)

Jason Kottke puts it well:

Excluding I Am Rich would be excluding for taste…because some feel that it costs too much for what it does. (And this isn’t the only example. There have been many cries of too many poor quality (but otherwise functional) apps in the store and that Apple should address the problem.) App Store shoppers should get to make the choice of whether or not to buy an iPhone app, not Apple, particularly since the App Store is the only way to legitimately purchase consumer iPhone apps. Imagine if Apple chose which music they stocked in the iTunes store based on the company’s taste. No Kanye because Jay-Z is better. No Dylan because it’s too whiney. Of course they don’t do that; they stock a crapload of different music and let the buyer decide. We should deride Apple for that type of behavior, not cheering them on.

Hear, hear!

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New Cinema Displays Rumored for Macworld 2009

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Apple has been selling the same Cinema Displays, with occasional price adjustments and minor spec improvements since 2004.

MacRumors adds today to growing speculation about What’s Next for Apple”, suggesting the Cinema Display line may get a major makeover in time for Macworld 2009, scheduled for January 5th – 9th at San Francisco’s Moscone Center.

The new Cinema Displays are expected to incorporate LED backlights to fulfill Steve Jobs’ promise that Apple would completely eliminate flourescent-backlit displays.

iUseThis Helps ID Trees in the Forest

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In an increasingly populous iPhone app universe, iUseThis may become a useful method for finding the sturdy trees in a deep dark forest of what some are calling “useless crap.”

Blogger Erica Sadun calls it “basically a Digg for iPhone apps,” but says, “[the] site shows early promise should it manage to attract a large enough user base.”

Via TUAW

“Calvin and Jobs,” the Story of a Boy and His iCEO

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In my childhood, I had two obsessions: Calvin and Hobbes and Apple. And someone has finally had the foresight to bring them together for Calvin and Jobs, which chronicles the adventures of a boy and his imaginary Apple CEO. It’s quite witty, very much in the tone of the real series. The cartooning isn’t so elegant as (almost certainly disapproving) Bill Watterson, but that’s pretty much a certainty. Still, my favorite remix comic since Garfield Minus Garfield, so well done, PinkFloyd99 of Flickr!  Click through the jump for four more adventures of Calvin and Jobs!

Update: This set of cartoons was written by Jacob Lambert and drawn by Gary Hallgren, and is from a two-page spread in the current issue of MAD Magazine.

iTunes Remains Top US Music Retailer

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More people in the US turned to Apple’s iTunes Store for their music purchases in the first half of 2008 than to any other music retailer, according to a MusicWatch consumer survey released today by NPD Group, a leading market researcher.

Apple’s digital distribution sales outpaced the three leading physical cd distributors, WalMart, Best Buy, and Target. Amazon, which launched a digital distribution service last year, moved from fifth place into fourth based on consumers’ increasing preference for downloading files over owning physical cds.

“We expect Apple will consolidate its lead in the retail music market, as CD sales continue to slow,” said Russ Crupnick, entertainment industry analyst for NPD. NPD combines digital and physical sales for those outlets who market music in both formats and tracks digital music sold by the song or album, not music purchased under subscription from services like eMusic, or subscription revenues from Rhapsody and Napster.

MIT Designers Resurrecting Apple II for India: UPDATED

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UPDATE: The MIT design team referred to in this post is basing its design not on the Apple II, but on the Nintendo Entertainment System, which used the same processor chip. We regret our error, which was originally reported by The Boston Herald article to whcih our post was linked. Thanks to David Zeiler at The Baltimore Sun for the clarification.

Derek Lomas, an American graduate student, has recruited Apple II enthusiasts at this month’s MIT International Development Design Summit “to give Third World schools Apple II computer labs like the ones I grew up with.”

Lomas, Jesse Austin-Breneman and other designers want to create a computer that Third World residents can buy for much less than the ones currently being developed by MIT’s Nicholas Negroponte, who has been working since 2005 to provide $100 laptops to Third World kids. “We see this as a model that could increase economic opportunities for people in developing countries,” sas Lomas. “If you just know how to type, that can be the difference between earning $1 an hour instead of $1 a day.”

Lomas discovered kids using a cheap keyboard and Nintendo-like console hooked up to home TVs running simple games during an internship in India last summer and hit on the idea of upgrading the devices’ 1980s-era technology. He and others at the Massachusetts Institute of Technology symposium hope to get buy-in from programmers to help upgrade the systems – which are based on old Apple II computers – with rudimentary Web access and more.

The six member team at MIT is working on writing improved programs and connecting to the Web through cell phones. The group also wants to add memory chips – which the devices currently lack – to allow users to write and store their own programs. “We think we can develop a really good educational tool that could give kids exposure to keyboards, typing and mouse usage at an early age,” said Austin-Breneman, a 25-year-old MIT graduate and a mechanical engineer.

Via The Boston Herald

Consumer Reports Piles on Apple Security Criticism

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Adding to recent criticism charging Apple with inadequate attention to security concerns, Consumer Reports takes the company to task for the lack of phishing protection in Safari. Among seven common online blunders that can “ruin your computer or invite identity theft,” thinking your Mac shields you from all risks comes in at #5, according to the report.

Citing a State of the Net survey that says Mac users fall prey to phishing scams at about the same rate as Windows users, CR recommends Mac users ditch Safari for Firefox or Opera until Apple builds phishing protection into its flagship browser.

Apple Reorgs Mobile Me, Jobs Says Web Services “Not Up to Apple’s Standards”

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Man, Apple is really trying to make things right today. First, the company released iPhone OS 2.0.1, which everyone seems to agree fixes virtually everything wrong with the prior release (except cut, copy, and paste, of course), and now, it comes to light via Ars Technica that Steve Jobs himself apparently sent out an e-mail announcing the reorganization of the Mobile Me team, saying the internet services suite is “not up to Apple’s Standards.”

The new leader of a combined internet services team will be Eddy Cue, the current iTunes honcho. Jobs noted that the company intends to make Mobile Me into “a service we are all proud of by the end of this year.” That might be possible, but I’m beginning to wonder if the computer side of the equation will ever offer the true Push syncing that was originally promised. Web and iPhone are there, but not the local client apps.

But it’s good to see that even this high-flying Apple crew can admit its mistakes. It was never a good idea to try to launch Mobile Me, the App Store, iPhone OS 2.0 and the iPhone 3G on basically the same day. Is it any wonder that all four of those major hardware, software and service launches experienced some growing pains? Had Mobile Me merely offered over-the-air iPhone syncing at launch, as Jobs suggests in his e-mail, the rest of the suite could have been saved for a 2009 launch with a Snow Leopard Mail and Calendar combo optimized for Push. Let’s hope Apple really takes this to heart — iPhone software development had a negative impact on the launch of Leopard, and the quadruple launch of July 11, 2008 messed up, well, everything. Let’s get some discipline and make the best technology products in the world even better!

Image via Fail Me is More Like It

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