Two new surveys released bear good news for both Apple and the beleaguered publishing industry: More than 90 percent of consumers love their iPad. The surveys by ChangeWave found demand for the tablet device is increasing after the product’s introduction and that iPad owners are three-times as likely to read newspapers and magazines compared to owners of other e-readers.
In a survey conducted this month, 7 percent of people said they would “very likely” purchase an iPad with 13 percent saying they were “somewhat likely.” What’s intriguing is that a similar survey, conducted in February prior to the iPad’s release, found 4 percent “very likely” would buy the Apple device and another 9 percent saying they were “somewhat likely” to purchase the highly-hyped gadget. The numbers indicate a positive word-of-mouth for the iPad, even after the device moved from rumor to reality.