Wall Street investment banking icon JPMorgan Chase & Co. is giving iPads to every associate in its global investment banking division, according to a company e-mail obtained by Bloomberg News. Employees receiving the devices will get to keep them free of charge as long as they remain at the unit until the pilot program ends on May 1, 2011, Bloomberg reported on Tuesday.
Industry analysts viewed the move as a significant victory for Apple in its quest to wrest control of the Enterprise communications submarket away from Research in Motion, Ltd., whose Blackberry handheld devices have been a ubiquitous companion of “serious businesspeople” for more than a decade.
