Many people thought that without Apple’s injecting blood directly into the arteries of Macworld, the expo would quickly shrivel and die.
They were wrong. Apple may not have participated in the event since 2009 but things are still going strong. Macworld has transformed itself from an Apple launch event where Cupertino announced products like the original iPhone and taught customers how to use them, to an event where people celebrate the culture that permeates Apple fans and binds them together.
In three short days, thousands of iFans across the globe will converge on San Francisco’s Moscone Center to celebrate everything that is great about Apple. It’s going to be a great show. Already, Macworld/iWorld 2013 is set to be one of the most entertaining Macworld conferences in recent memories. It’s going to be packed with celebrities like Ashton Kutcher and Will.i.am, while over 350 companies show off their new products to Apple fans who will love getting to hangout with each other and swap stories on everything Apple.
Here’s what to look forward to this week at MacWorld/iWorld 2013: