Despite being significantly outsold by the iPhone 5s in many territories, the less-expensive iPhone 5c appeals to former Android users entering the Apple ecosystem for the first time, according to figures released by Kantar Worldpanel ComTech.
I love this case: It’s a plain old polycarbonate shell for the iPhone 5/S, but it comes with a bunch of handy pull-out tools in embedded into the plastic itself. It’s like the pen and tweezer tools from Swiss Army Knives, only all of the tools are like that.
The euphoria of Black Friday is over, and like the comedown after any spend-heavy holiday it’s time to look at the receipts.
According to analytics firm InfoScout, the iPad Air and iPad mini were two of the day’s big winners.
If I cut out the middle of a sentence from the Indiegogo page for the Apple Worm case, I get the following nugget of comedy gold:
You may need a phone holder […] at any time when you […] go to toilet, etc. Our “Apple Worm” can meet all your needs.
But aside from the toilet/worms gags, the case looks pretty handy.
I love Cyber Monday, but not for the reasons you think: I don’t give gifts, not do I buy yet more crap to fill my apartment. I love it because it’s the only place that the word “cyber” can still be used without people ridiculing you. Hell, I even cringe when I read Neuromancer these days.
By way of celebration, we bring news of the Apps for Snaps Cyber Monday deal, a collection of iOS photo apps which can be bought today for just a buck apiece.
Amazon has a new ad out for the Kindle Fire HDX that uses the new iPad Air as a scapegoat. It brags about how the HDX has more pixels (hardly any more), weighs less, and costs less.
Ho-hum. Microsoft, Nokia, and every other competitors make plenty of ads based on practically the same formula. What makes this new one from Amazon special is the iPad Air’s narrator. “This is the magical new iPad Air,” says the male voice with a slightly British accent—perhaps a subtle dig at Sir Jony Ive?
There are far more egregious examples of anti-Apple ads from other tech companies, and Amazon does make good points about the HDX weighing and costing less. Not sure why the narrator for the HDX has such a weird twang, but oh well. At least Amazon won’t have to pull this ad out of embarrassment.
Every once in a while, an insanely great offer comes around that can’t be missed and this happens to be one of them. The iRest lets you view your iPad’s screen in comfort with excellent stability.
For only $39.99 you’ll get one of the most flawless iPad accessories ever created. This 2011 Macworld Best of Show winner was designed to be used not just at your desk or on a table, but also on your lap while kicking back on the sofa or laying in bed.
What makes Google think users want canned messages? Google filed a patent application, published November 19, for algorithmically driven auto-reply.
As you might expect, the messages aren’t really “canned” in the way that an email vacation auto-reply might be. It’s actually quite Googlish.
Here’s what Google is up to, and why you might actually love this technology.
We are marking #World AIDS Day by turning Apple’s logo red. Together we can achieve an AIDS free generation. pic.twitter.com/3kdx9UZr9f
— Tim Cook (@tim_cook) December 1, 2013
December 1st is World AIDS Day, a movement that raises awareness for the fight against HIV. Apple is honoring the cause by tinting Apple store logos around the world red.
“We are marking #World AIDS Day by turning Apple’s logo red,” tweeted Apple CEO Tim Cook. “Together we can achieve an AIDS free generation.”
There are tons of mobile hotspots out there, but Karma has done something groundbreaking with The Karma WiFi Hotspot.
With this device, you can now put WiFi in your pocket and stay connected with a lightning-fast 4G connection, anywhere you go. And with this offer from Cult of Mac Deals – an offer that kicks off our Black Friday sales season – you can get The Karma WiFi Hotspot along with 1 GB free data and free shipping for just $69!
360 degree video – like the experiential imagery you see in Google StreetView – is an exceptional way to share one-of-a-kind experiences. And now it’s possible on your iPhone with this latest offer from Cult of Mac Deals.
With the Kogeto Dot and the free Looker app, you’ll instantly have a fast and fun way to shoot fully interactive 360 degree video and share it online. The regular price for the Kogeto Dot and iStabilizer is $89, but through this promotion you’ll get it for 44% off – just $49!
Apple agreed this week to buy Israel-based PrimeSense for $350 million.
PrimeSense is best known for making the 3D motion-tracking technology inside Microsoft’s Kinect.
Does this mean Apple plans to make its own Kinect? Maybe. But I think Apple may be thinking about something far more interesting.
In this increasingly noisy, digital age – simple is the new style.
That’s what Native Union had in mind with the POP Desk – a handset and custom-designed stand to hold your smartphone. The large, classic style of the handset allows you to make mobile, Skype and other VoIP calls comfortably – like an old-school business pro – while the anti-slip rubberized pad holds your smartphone securely in place. And when you’re done at the office, keep it classy on the move with the CLIC Wooden iPhone case. Individually cut from natural cherry wood and hand-polished – each case is as unique as the owner carrying it.
You can have all that simplicity and style for a fraction of the regular price thanks to this Cult of Mac Deals limited offer – just $64.99.
Kim Dotcom’s questionably-legal controversial cloud storage service, Mega, now has an official iPhone app. Designed specifically for iOS 7, the new app lets users manage their accounts and files on the go.
Not only can you see your files in a Dropbox-like interface, but you can export and import links to share with others. You can view and stream supported file formats and save them for offline viewing.
It’s our T-Day edition CultCast! This time: Jony Ive’s golden touch makes millions for charity; Apple teases underwhelming Black Friday deals; how Apple’s blacklist keeps bad press at bay; the new money in old macs; and we pitch our favorite Thanksgiving Day foods on our holiday edition Faves ’N Raves!
Have a few laughs whilst getting caught up on each week’s finest Apple stories! Download new and past episodes of The CultCast on iTunes or hit play below and let the audio enjoyment commence.
Thanks to lynda.com for sponsoring this episode. Learn at your own pace from expert-taught video tutorials at lynda.com.
One of the greatest strategy games of all time returns…and just in time for Black Friday and Cyber Monday savings!
This special GOLD edition includes Civilization V, the Civilization V: Gods & Kings expansion pack, plus tons of available add-on content. And Cult of Mac Deals has it for just $12.50 during this limited time offer.
I’ve tried plenty of popular translation apps in the App Store, and my favorite by far is SonicoMobile’s iTranslate. Until a couple days ago, the app was only optimized for iPhone, but on Turkey Day an iPad version was released as a free update to the existing app.
iTranslate recently underwent a big overhaul for iOS 7, and the new design is clean and efficient. There’s support for over 70 languages and a pretty capable text-to-speech translation tool. Intuitive gestures are peppered throughout the app, like swiping in from the outside of the right or left to initiate voice recognition.
The app is a free download, and a small in-app purchase removes ads, unlocks Siri voice recognition, and the ability to translate long amounts of text at once. Check it out. SonicoMobile also makes other great apps, like iTranslate Voice, Files App, and Languages.
Source: App Store
Cult of Mac Magazine wants to get you on the right track for giving good gifts in 2013.
It happens to all of us. There’s a time when “thanks” is as hollow as a fuzzy stocking on December 26. That half-hearted “you shouldn’t have!” that comes out when you have just given (or received) a total dud for a gift. You don’t like it. You certainly don’t need it. Or maybe you aren’t even sure what it’s for, like that InstaSlim compression shirt. So the item in question gets shoved under a growing mountain of gift paper that the recipient (perhaps) hopes goes into the recycling bin, never to be seen again.
Here’s where we come in. Our stellar reviews editor, Charlie Sorrel, has momentarily put aside his bah-humbugging to trawl through all the best items that he has attached, stuffed or otherwise prodded his iGadgets with this year to get down to the essentials. He’s got the goods on what you need to buy for all of your devices – and, yeah, while you’re at it, your loved ones’ devices, too.
You’ll also read about how publisher Leander Kahney earned the reputation for being the worst gift giver in his entire family and get the real deal on how to get better deals on Apple products with our exclusive “Ask A Genius” column.
The worst gift I ever gave was the time that I presented my father with a doormat for Christmas.
In my defense, he was impossible to buy for and I had already tried everything. Robes. Records. Books. In total desperation on Christmas Eve, I noticed that his doormat was all frayed and coming apart. This struck me as a genius idea. Practical. Useful. Not one more piece of junk cluttering up his life. It seems to me that gift giving is too often about buying more stuff for people who don’t need it; here was an opportunity to give him something he would use every day and actually needed. 
It seemed like an inspired purchase until he opened it up. There was the family reunited on Christmas morning, staring at a crappy doormat. Dad was unimpressed. Then my brothers started cracking up. It quickly became a family joke: my gift to him was the worst Christmas gift of all time. It was too late to resurrect my reputation for that year and many years after, despite all my thoughtful presents.
I didn’t start out as a bad gift giver. When we were kids, my brothers and I used to spend a lot of time making stuff for our parents. We went through an Origami phase that folded in the thoughtful with the handmade: I remember laboring over a box for my mom to keep her jewelry in, for example. And of course, my parents would make a big fuss over our handiwork, like parents do. Then, as you grow up, you end up being lazier about choosing presents. You lose touch with your parents and sometimes the other people in your life. You don’t know what they’re interested in or really need.
Gift giving can become a meaningless routine — the worst gifts to my mind are the really generic ones. Like a tie rack or electric wine bottle opener. You know, basically anything for sale in the SkyMall designed to placate that loved one you forgot about while traveling. These are the inexcusable gadgets that don’t work better than the no-tech versions, plus the batteries die, they require space on the counter, etc. And, let’s face it: you cannot really improve on a corkscrew. (How many wine bottles do you open on a daily basis, anyway?) That’s the kind of default gift you fall back on because it costs a little more, it’s designed as a “gift item,” and when you don’t know what else to get someone, you buy it.
Enter the 2013 Cult of Mac Gift Guide. We’ve picked out the stuff that is genuinely useful, that will add some value to your iDevices and those of your loved ones. Charlie Sorrel, our reviews editor, is captaining the effort. All year round, he wades through thousands of press releases and has a great eye for striking gadget paydirt with things you really want and need to own. Plus you can bet that he’s seen every iPhone handlebar accessory and pedalled them all out, too, with an eye to keeping your wallet half full, which never hurts.
What’s on my list? This year, my mom got her very first iPhone. (A gold one!) So I’ll be looking out for something useful for her; she’s a typical retiree who takes a lot of pictures but is used to be taking them with a regular camera.
Spoiler alert: she definitely won’t receiving an iDoormat.
Browsing the App Store can be a bit overwhelming. Which apps are new? Which ones are good? Are the paid ones worth paying for, or do they have a free, lite version that will work well enough?
Well, if you stop interrogating me for a second, hypothetical App Store shopper, I can tell you about this thing we do here.
Every week, we highlight some of the most interesting new apps and collect them here for your consideration. This time, our picks include an app for quick notes, food television, and an app to help you visually keep track of your life.
Here you go:
Writedown — Productivity — Free (Pro version: $2.99)
Sometimes, you have to write something really quickly on the go. Like, say, if you were supposed to find an app to write up for your daily post on a tech blog.
Actually, never mind that example. It’s crazy and would never happen. But if it did, Writedown might be a good fit. It’s a quick and easy document creation tool that cuts out all the distractions (other than ads, in this Lite version). You just type your thing in a clean interface, and then you can export it to a text, e-mail, social media, or share it with AirDrop.
It’s bare bones, quick, and easy to use. Not that I’m using it right now.
Crazy.
EndlessTV – Seasons — Lifestyle — Free
Now that we’ve gotten that pesky Halloween thing out of the way with all its gross movies and candy and fun, we can get down to the serious business of planning “The Holidays.” And if you’re need appropriate programming on your phone or iPad right now, EndlessTV’s “Seasons” app might be what you need. It features quick-loading, topical shows (mostly about food) that you can swipe through at your leisure.
I learned how to make a pumpkin pie from an actual pumpkin and I don’t even know what I’m going to do with that knowledge.
Time Planner — Productivity — Free
When you need to track stuff you need to do, it’s essential to have an app that can handle tasks and to-do items as well as a robust calendaring system. Time Planner does just that, and does it very well. It also adds a colorful palette, a nicely organized way of creating tasks and reminders, and a list of categories that really helps you focus in on what each task is about.
Choose to add a task to Home, Work, Rest, Lifestyle, and other categories to color the tasks with a visual cue. When you start looking at your schedule for the day, you’ll have a colorful reminder of the things you’ll need to focus on, perhaps noticing that you spend too much time at work, and not enough on restful activities.
You can have Time Planner remind you of stuff you need to do by day, time, or location, which is pretty much what all to-do apps should have these days.
Songkick Concerts — Music — Free
Like live music? Got an iOS device full of music? Songkick Concerts looks like the app for you, then, as it trawls your music library to find concerts in your area. Be the first one to grab tickets to hot events, all based on your own music preferences. Sounds good, right?
If you’re traveling to a new city, never fear, as you can use Songkick Concerts to search your destination for upcoming concerts from those very same artists. Want to see Kanye West in Madison Square Garden? I mean, who wouldn’t? Use this app to find out when and where he’s playing, and tap through to buy tickets right within the app itself.
Of course, you’ll want to use Songkick Concerts to bargain shop as well, since it lets you compare venues and prices for all the artists you must obviously want to go see, since they’re in your music library.
Rather than slogging through a lake of reviews to find something you’re just going to put down after 30 minutes, Cult of Mac has once again waded through the iTunes store to compile a list of the best new movies, albums and books to come out this week.
Enjoy!
Simon Pegg and Nick Frost reteam with director Edgar Wright (Shaun of the Dead) in this entertaining thrill ride that pits a band of misfits against some sort of cosmic interstellar powers hellbent of global domination. Twenty years after their first epic pub crawl attempt, the “five musketeers” reunite in their hometown to complete the ultimate challenge – one night, five friends, twelve bars – a boozy quest on which only the strongest will survive.
After Simon Pegg’s character cons his Musketeers friends into coming to the pub crawl a bizarre series of encounters with the out-of-this-world locals, they realize their inebriated battle to reach the final pub, The World’s End, may be the least of the troubles. They’ve having the time of their lives, ready to take on the world… but tonight they may have to save it
In the year 2159, the world is divided in two. There are the wealthy folks who reside on a pristine man-made space station called Elysium, and the rest of us, crammed into a giant favela known as Earth. Jodie Foster plays yet another hardass woman in killer suits – Secretary Delacourt – who will stop at nothing to make sure the happy, luxurious lifestyles of the citizens of Elysium stay happy and luxurious. That of course riles the peasants of Earth who are trying to get in to this extra-terrestrial paradise by any means possible. Matt Damon jumps into the lead role of Max who agrees to on a life-threatening mission that will hopefully bring equality to everyone. Viva La DAMON!
Super villain Felonious Gru is back, this time as an adoring father to his adopted girls in the 3D-sequel to the worldwide blockbuster. Here, partnered with secret agent Lucy Wilde (voiced by SNL veteran Kristen Wiig), Gru, along with the wildly unpredictable Minions (surprise: also up for their own film, expected to debut in 2015), must figure out how to keep his cover while also dealing with the everyday duties of a doting father. The film ends with a world made safe and wedding bells.
“Anything That Moves: Renegade Chefs, Fearless Eaters, and the Making of a New American Food Culture”
by Dana Goodyear
A new American cuisine is forming where animals never before considered (or long since forgotten) are emerging as delicacies. What used to scrap is now the centerpiece of a meal.
Dana Goodyear’s anticipated debut, “Anything That Moves,” is a rollicking, fork-fuelled adventure and behind-the-scenes look at the way we eat. Goodyear breaks bread with insect-eaters and blood drinkers as well as chefs who make food out of roadside leaves and wood, and others who serve endangered species and Schedule I drugs—a cast of characters, in other words, who flirt with danger, taboo, and disgust in pursuit of the sublime. Behind them is an intricate network of scavengers, dealers, and pitchmen responsible for introducing the rare and exotic into the marketplace. “Anything That Moves” is a revelatory look into the raucous, strange, fascinatingly complex world of contemporary American food culture, and the places where the extreme is bleeding into the mainstream.
“Dallas 1963”
by Bill Minutaglio & Steven L. Davis
Not a year goes by without 50 new books on John F. Kennedy hitting bookshelves, but following the recent 50th anniversary of his assassination, it’s worthwhile to take a closer look at the socio-political climate around Dallas during the months and weeks leading up to Kennedy’s fateful drive through the city on November 22nd, 1963.
Bill Minutaglio and Steven L. Davis explore the dark forces at work that led many people to warn President Kennedy to avoid Dallas on his fateful trip to Texas. “Dallas 1963” presents a clear, cinematic and revelatory look at the tragedy that transformed America. Countless authors have attempted to explain the assassination, but this is the first book that tries to explain Dallas.
Minutaglio and Davis lead us through intimate glimpses of the Kennedy family and the political workings of the Kennedy White House, to the obsessed men in Dallas responsible for climate of hatred that led many to blame the city for the president’s death. The authors provide an accurate understanding of what happened in the weeks and months leading to John F. Kennedy’s assassination.
“A Reader’s Book of Days: True Tales from the Lives and Works of Writers for Every Day of the Year”
by Tom Nissley
“A Reader’s Book of Days” features bite-size accounts of events in the lives of great authors for every day of the year. One day features Marcel Proust starting on his monumental “In Search of Lost Time” and another has Virginia Woolf scribbling in the margin of her own writing, “Is it nonsense, or is it brilliance?” Fictional events that take place within beloved books are also included, from the birth of Harry Potter’s enemy Draco Malfoy to the date of the infamous blood-soaked prom in Stephen King’s “Carrie.”
It includes the more usual compilations of the days on which famous authors were born and died; plus lists of recommended reading for every month of the year as well as snippets from book reviews as they appeared across literary history; and throughout there are wry illustrations by acclaimed artist Joanna Neborsky.
“A Reader’s Book of Days” is filled with memorable and surprising tales from the lives and works of Martin Amis, Jane Austen, James Baldwin, Roberto Bolaño, the Brontë sisters, Junot Díaz, Philip K. Dick, Charles Dickens, Joan Didion, F. Scott Fitzgerald, John Keats, Hilary Mantel, Haruki Murakami, Flannery O’Connor, Orhan Pamuk, George Plimpton, Marilynne Robinson, W. G. Sebald, Dr. Seuss, Zadie Smith, Susan Sontag, Hunter S. Thompson, Leo Tolstoy, David Foster Wallace, and many more with nearly 2,000 stories total.
Various Artists
Music picks this week aren’t all that hot, thanks, but for those looking for some old music in a new form, Universal Music has rounded up some of its hottest artists for a compilation album to help those in the Philippines affected by the recent typhoon.
All proceeds from each sale of “Song for the Philippines” will be donated to the Philippine Red Cross. As the Philippines recovers and rebuilds in the aftermath of Typhoon Haiyan’s devastation, some of music’s biggest names are brought together on this benefit album. Including songs from The Beatles, Bob Dylan, Beyoncé, Adele, U2, Lady Gaga, Justin Bieber, Lorde, and Imagine Dragons. If you’re looking for a new grip of great singles – minus Linkn Park – and do a little bit of good at the same time, here’s your digital product of the week to purchase.
Various Artists
Jony Ive just wrapped up his big RED auction with Marc Newson and Bono this week that raised over $46 million for Project RED to fight AIDS and Tuberculosis. If you’re like me and couldn’t afford to drop $1,805,000 on Jony’s fancy Leica M8 but need another excuse to contribute to the cause you could pick up the new Dance (RED) Save Lives album.
All proceeds from the sale of the album and singles featured in it are donated to the Global Fund. The sequel to the 2012 compilation of high-energy dance anthems follows the same brilliant model as the first album, bringing together the biggest names in EDM, hip-hop, and pop to build awareness about the global fight against AIDS. Once again, the roster of talent is stunning – everyone from megaclub acts like Calvin Harris, deadmau5, and Major Lazer to up-and-coming artists like Munich electro quintet Claire and sultry L.A. thumping remake of Bob Marley’s “Sun Is Shining.” Exuberant production, big hooks, and anthemic choruses make this an exhilarating ride.
Midnight Memories
Normally I wouldn’t be one to promote teenie bopper girl bands, but the holidays put me in mind of the things I’m grateful for. One of those things is that we’re NOT still part of the U.K., so it seems only fitting to celebrate their latest musical plague export that has enthralled girls across the home of the brave – One Direction.
With the brilliant transition from individual X Factor contestants to charismatic arena-filling heartthrobs, One Direction has emerged as the boy band of the millennium next two or three years. The band’s deliriously catchy mix of glossy pop hocks, classic rock guitar riffs, and pulsing electronic beats made 2012’s “Take Me Home” a global sensation. The quintet of Harry Styles, Niall Horan, Zayn Malik, Liam Payne, and Louis Tomlinson offered a first taste of the highly anticipated follow album “Midnight Memories” with the aptly titled single, “Best Song Ever” and deliriously catchy, sing-along singles like “Story of My Life.”
This absurdly hot bag is the cool equivalent of those nylon executive laptop cases that are so lame you can’t even call them dorky. It has the usual attache-case features inside, with pockets to keep everything in place when you open it, along with a splash of fashionable color.
Outside is an aluminum band which protects the case and doubles as a handle, and the whole thing is wrapped in lovely nappa leather. If your significant other absolutely has to use a briefcase, you should make it at least as cool as this one.
Normincies Leather and Aluminum Bag
iPad cases never felt so good. No, I mean that literally. They never “felt” so good. Get it? It’s because these Gräf & Lanz iPad sleeves are made from felted wool, and… Never mind.
I won’t bother with a description other than to say that they’re felt and come in lots of nice bright colors. Instead I ‘ll tell you something about felt so you can regale the lucky recipient with your impressive knowledge on Christmas morning:
Felt is made by a process called wet felting where the natural wool fibres, stimulated by friction and lubricated by moisture (usually soapy water)…
That line came straight from Wikipedia, and proves that the Wikipedia authors do have hot blood running through their brains after all.
The Field Bag is a notebook and iPad bag from Pad&Quill, and is designed and made with as much care as the company’s everlasting bookbindery iCases. The leather even comes with a 25-year warranty.
Inside the waxed canvas outer are plentiful pockets, enough to hold cable sand chargers along with MacBooks and iPads. And the vertical shape means that it will hand comfortably at your side.
You’ll have to love the giftee though, as the Field Bag will cost you $329.
This gadget really is handy for the frequent traveller. Plug it into the mains and you have a two-port USB charger, but that’s just the beginning. The little dongle also plugs into just about any socket in the world, and will wrangle networks wireless and wired alike. It can work as a router, as a repeater (boost a signal in a big hotel suite), an access point (make a network so your devices can talk to each other), or as a client, turning an Ethernet-only device into a wireless device.
You could pay $45 for any of these features alone, but all together the price is a steal. I’m probably going to buy one for myself — at least that way I have a chance of getting something I want this year.
Got a friend who likes to hide their CRT TV in a giant faux-wooden cabinet at the end of their bed? Or that buys those speakers that hang on the wall and look like paintings on canvas? Then you should buy them a Cartella case for their Retina MacBook Pro, which comes from the fine and upstanding folks at Pad&Quill.
Not only will it turn their 21st-century gadget into a centuries-old book, it does it with protection (a baltic birch frame), style (a leather bookbindery cover) and some measure of practicality (you can use the MacBook while it’s in the case without impeding airflow).
Not that your luddite friend/family member will care about such modern niceties. Maybe you should just ignore him and buy this for yourself instead.
Here’s the perfect gift for your annoying uncle who bought MacBook Air when he really should have bought an iMac. You know the guy: he has his little 13-inch Air perched on the desk with tubes and wires running to it like it was a in a hospital emergency room after being found unconscious at home with a vacuum cleaner pipe… [That’s enough –ed]
Ahem. Back to your uncle, whose poor MacBook is tied to the desk by external hard drives, thunderbolt accessories, an external display, an Ethernet dongle and probably a powered USB hub to keep it all going. What he needs is the Landing Zone dock, an amazing piece of plastic and steel which leaves the MacBook free to come and go.
The units are fitted to specific models (make sure you buy the right one) and clamp onto the back of the Mac like a facehugging alien onto a, uh, face. It inserts itself into all available ports, and can be ejected with a single lever. Meanwhile, you can hook up all your peripherals and even the power cable to the dock and leave them permanently connected.
Having an ultra portable MacBook with enough battery power to work all day and then watch a few adult videos in the hotel afterwards? Priceless. Having just 128GB on which to store your business-trip entertainment? Lame, with a capital “lay.”
Which is why you should buy your husband/lover a MiniDrive, a tiny sliver of plastic that acts like the iPhone’s SIM card tray, only instead of a SIM it carries a microSD card. And instead of working with an iPhone it slides into the redundant SD card slot on the side of a MacBook Air.
It’s a semi-permanent solution, the idea being that you add a high-capacity (up to 64GB) microSD card and enjoy the extra storage. Speed depends on the speed of the card you buy (the SanDisk Ultras are a good bet), but for the odd porno you should be good.
Back in early 2008, “Dogfight” author Fred Vogelstein wrote an article for Wired that still ranks as one of my favorites of recent years. Called “The Untold Story: How the iPhone Blew Up the Wireless Industry” Vogelstein told — with characteristic aplomb — the story of how the iPhone rose from top secret research project to industry-changing device. (Cult of Mac talked to Vogelstein about the iPhone wars in our interview.)
No doubt that article, along with Vogelstein’s other pieces of reportage over the past several years, made him long for a larger canvas upon which to tell not just the story of 21st-century Apple, but also its complex changing relationship with Google: a rivalry that Steve Jobs once predicted would end in nothing less than (hopefully metaphorical) “thermonuclear war.”
Vogelstein clearly recognizes the importance of this feud and observes that Apple vs. Google (or, more specifically, Apple vs. Android) is in this regard the latest era-defining tech rivalry: the successor to previous clashes of the titans including Apple vs. Microsoft in the 1980s, and Microsoft vs. Netscape was in the 90s. Like Bill Gates and Steve Jobs, Google and Apple started out as friends and allies, and one of the strands this book tugs on is the degree of collusion which existing between both companies as they pared down the competition, before eventually turning on each other.
“Vogelstein clearly recognizes the importance of this feud”
As companies, the differences between Apple and Google are both legion and fascinating. Although both grow out of the same libertarian Silicon Valley impulse, their mission statement and subsequent outlook on the world is very different. Apple, Vogelstein posits, has prospered because of its Jobsian focus on form and function; a company built by marketers. Google, on the other hand, is a company in thrall of engineers, whose “zaniness and embrace of chaos” makes it the ideological opposite of the ordered, secretive Apple.
With Apple as a Fordist company making physical products, and Google as an informational one specializing in search, if they were modest companies Google and Apple need never clash. But of course they aren’t, and their eventual collision is made inevitable by both companies’ ultimate mission statement of expanding to fill the role of operating systems of our lives — a one-stop tech shop of the type most recently explored in Dave Eggers’ latest novel “The Circle.”
It is the lack of this larger story — about what Apple and Google say about the modern digital world — that I felt most wanting in parts of “Dogfight.” Vogelstein tells the company vs. company narrative compellingly, but having introduced Apple and Google’s personalities — and then illustrated them with plenty of anecdotal tidbits, many taken from testimony given in the 2012 Samsung vs. Apple patent trial — he doesn’t always do enough to push the implications as far as he might. The disappointment of this is made all the more tangible by virtue of the fact that these “big picture” demands are exactly the thing that Wired (where Vogelstein presently works) typically does so well.
“There can be few who will fail to be gripped by the author’s ability to take potentially dry information and present it in the manner of a fast-moving cinematic narrative”
Whatever criticisms can occasionally be leveled at it, one thing that absolutely can’t be said about is that Wired fails to appreciate technology’s grand narrative — with every minuscule or infinitesimal advance lauded as part of an overall march toward a utopia staffed by machines of loving grace.
As companies that embrace their role as purveyors of digital ideology (Google’s promise to not be evil, compared with Apple’s stated desire to think different), both Apple and Google could be used as the vessels through which to explore the modern digital age; serving as a cliff notes primer on the big tech issues of the day — as well as its major players. At its best, “Dogfight” hints at this idea; stringing together the basis for a compelling argument as to why the smartphone and tablet should be “an inflection point, such as the moment when the PC was invented, when the Internet browser took hold, when Google reinvented web search, and when Facebook created the social network.”
That it doesn’t do this consistently most likely has as much to do with the book’s timing (coming very much in the midst of proceedings, before enough time has elapsed to draw overarching conclusions) as it does with Vogelstein’s (considerable) talents as a tech writer.
But if this is what “Dogfight” sometimes fails to do, what does it succeed at? Long-time Wired readers will know what to expect here. Although there are parts of the book where reader interest flags — such as a history of patent infringement suites that reads like an unnecessary excerpt from a first-year legal textbook — there can be few who will fail to be gripped by the author’s ability to take potentially dry information and present it in the manner of a fast-moving cinematic narrative à la “The Social Network.” These “character moments” and fun pieces of behind-the-scenes trivia proliferate. It hardly takes me to point out that Vogelstein has a great eye for detail — and he pulls out fun factoids from well-trodden ground, such as the fact that the iPhone building was labeled “Fight Club” on account of Apple’s secrecy and the fact that the first rule of Fight Club is that you don’t talk about Fight Club.
Ultimately, if there is a challenge to the book it might simply be the familiar one in today’s age of digital overload of too much available information. “The Untold Story: How the iPhone Blew Up the Wireless Industry” was published in 2008; less than a year after the iPhone made it to market. At the time, not only was the smartphone war a hot new topic, but there was still a slew of new details about its back story unfamiliar to most readers.
To paraphrase Dinah Washington, “what a diff’rence several years make.” Since then we have had Walter Isaacson’s well received (and widely read) Steve Jobs biography, as well as Steven Levy’s “In The Plex: How Google Thinks, Works and Shapes Our Lives” — to name just two of the volumes written about Apple and Google and the changing nature of digital media in general. As Vogelstein will know from his years of solid tech reporting, latecomers entering an entrenched marketplace can have difficulty cementing themselves, regardless of the quality of what they have on offer.
If you’re a regular consumer of tech news, or even one who glances, perhaps, just once a week at Cult of Mac or Cult of Android and has done with it (shame on you!), you’re still likely to know a lot of what is reported here. Because of Apple’s secrecy it is their side of the story (as opposed to Google’s) that likely holds the most tantalizing revelations and unsurprisingly this is the side that Vogelstein didn’t have ready access to, as he acknowledges in his afterword.
That’s not to say that you won’t get some value out of “Dogfight,” but it is likely the kind of “completist” value you might get from finding a deleted scene to a familiar film as opposed to uncovering a whole new narrative you didn’t know existed.
If you’re a tech newbie, on the other hand and are looking for a swift read that sums up the Google vs. Apple story in as to-the-minute detail as possible — and don’t want to pick up two books (Isaacson and Levy) which are now two years old — this book comes recommended. If you enjoy Vogelstein’s writing and want something that reads like an expanded Wired article (no bad thing in itself) this may be the book for you.
Just be aware that while it tells the story of battles, no one has yet won this particular war.
 Product Name: Dogfight: How Apple and Google Went to War and Started a RevolutionThe Good: Vogelstein can spin a compelling narrative out of potentially dry news events The Bad: Much of the information will already be well known to readers The Verdict A lively, if occasionally lacking, summary of the Google vs. Apple clash Buy from: Amazon.com |
An Infinity Bravura Dash – Knights of the King is a very long name for a straight forward side-scrolling shooter. In I Bravura (the app store title for the game) you play as one of three knights that fire endlessly into an ever-flowing wave of slimes and goblins. One hit can kill you, so your goal is to take down as many baddies as you can while collecting potions and coins that fly toward you.
Beyond walking right and shooting, there’s not a lot to I Bravura, but that isn’t a bad thing. Your character can walk forward and back a little, which makes it much easier to avoid enemies while diving for collectibles. The simplicity behind I Bravura makes it a very relaxing game to play. Once you gain enough gold and unlock the other knights, your objective is really just to make it as far as you can without dying. You can pick the game up any time and just slaughter enemies to your heart’s content.
Dog Diary — Lifestyle — Free
Dog Diary is an app that helps you keep track of all the people and events in your canine friend’s life. You can store important, pet-related contacts, expenses, and photos. You can also create entries for multiple animals to keep everything organized. It’s an address book, a photo album, and a bookkeeping program all in one. You can also track measurements like body temperature, provided you’re not shy about pulling out your phone as soon as the vet pulls out the thermometer.
I’m still waiting for an app that will walk the little guy for me once it gets snowy out, but we might need a robot for that.