Transform your camera from a toy into a tool [Deals]

Learn the skills and concepts necessary to take professional level photos.
Learn the skills and concepts necessary to take professional level photos.
Photo: Cult of Mac Deals

Depending on who’s using it, a camera can either be a plaything or a means of expression, professional or otherwise. If you sprang for a proper digital or film camera but worry you won’t use it to its full potential, this course is for you. It’s 22 modules of professionally-taught, accredited instruction that’ll demystify the techniques and concepts of high-level photography for $19.99. This usually goes for more than $2,500.

Photographers rejoice! iOS 10 lets you snap RAW images

By

The iPhone's camera is getting a big update.
The iPhone's camera is getting a big update.
Photo: Ste Smith/Cult of Mac

Pictures snapped from an iPhone are about to take a huge step closer to pro status this year and you won’t even need to buy the iPhone 7 Plus’ rumored dual lens to get them.

For the first time ever, Apple is finally bringing RAW image files to the Camera app in iOS 10 thanks to a new AVCaptureOutput that will also allow third-party apps to snap Live Photos along with RAW.

ZEISS lens attachment gives iPhone pro glass

By

ZEISS lenses are coming to iPhone.
ZEISS lenses are coming to iPhone.
Photo: ZEISS

If you feel cheated over Apple not rolling out new hardware at WWDC this week, legendary optics company ZEISS has a little something to ease the suffering of iPhone users who love photography.

With the iPhone considered by many to be the world’s most popular camera, ZEISS brings its 170 years of lens design to mobile photography with wide-angle, telephoto and macro attachments for the iPhone 6s and 6s Plus. ZEISS partnered with accessory brand ExoLens and boasts the new mobile lenses will bring “gold-standard gear” to iPhone shooters.

Apple’s touching Mother’s Day ad was shot on iPhone

Apple's new ad is all about moms.
Apple's new ad is all about moms.
Photo: Truman P/Youtube

Mother’s Day is less than a week away and to celebrate, Apple has published a new video ad that spotlights mothers across the globe.

The new ad was shot entirely on iPhone, only instead of hiring a high-profile filmmaker to shoot the touching commercial, Apple compiled a collection of photos and short videos of moms shot by amateur photographers and iPhone users.

Watch it below: