The closer we get to Apple Watch, the more advanced it looks in comparison to its competition. Photo: Leander Kahney/Cult of Mac
Ever since Tim Cook unveiled the Apple Watch last September, it’s been one disappointment after another as far as I’m concerned. Apple’s first wearable won’t come in the minimalist form factor of the fitness bracelets I love. Worse yet, the launch version of the fashion-forward device will lack GPS, suffer from underwhelming battery life and fail to offer truly native third-party apps.
For the first time, I realized I would not be buying an Apple product when it first hit the market. “It’s not worth lining up for,” I told my dad when he asked what I thought after the Apple Watch’s big reveal.
But a funny thing happened on the way to Apple Watch’s launch day, which is coming sometime this spring. And I’m not talking about the previously unthinkable — an Apple fan calling the Microsoft Band the best smartwatch on the planet. No, I’m talking about wading through an ungodly sea of really bad smartwatches at International CES earlier this month and seeing indisputable proof of just how innovative and disruptive Apple Watch actually will be.
These smart socks will fix your heel-striking woes. Photo: Jim Merithew/Cult of Mac
LAS VEGAS — Tons of wearables at International CES promise to help you get better at everything from brushing your teeth to perfecting your golf swing, but the last place we expected someone to toss a sensor was into our socks.
Sensoria’s Fitness Socks are aimed at transforming you into a better, injury-free runner by embedding three sensor pads into the bottom of the sock that track your stride, cadence and speed while you’re running. Coupled with the Sensoria mobile app, runners can now get direct feedback on their running style to correct things like heel striking to help them dominate their next 10k.
Colette, an upscale fashion boutique, is proudly displaying the Apple Watch at its flagship store on Rue Saint-Honoré street in Paris. Apple is partnering with Colette to show off the company’s upcoming Watch for an exclusive “one-day only” event during Paris Fashion Week.
Photos posted on social media show the front window display taking shape with different Watch designs surrounded by colorful orbs.
Apple clearly wants its new watch to be more than just a cool gadget. It’s no coincidence that Tuesday’s event falls in line with New York Fashion Week, a time of the year when the world’s top designers look for new tech to accessorize their outfits.
Journalists and prominent figures in the fashion industry were invited alongside the usual tech press to the Apple Watch’s unveiling. The fashion world’s initial reactions are mostly positive, but some question the device’s appeal to women.
“I’m pretty sure there’s more to Apple’s strategy than creating a smart watch that’s really, really, ridiculously good looking.” (Picture: Zoolander)
As much as Apple wants the tech press on its side, tech writers aren’t the only journalists being invited to Cupertino’s September 9 event, where it’s heavily rumored the iWatch will be unveiled for the world to see.
Lending even more credence to the idea that Apple is set to announce its entry into the world of wearables, the company has reportedly been inviting unprecedented numbers of fashion editors and bloggers to the event.
“I assume it’s because they are unveiling a wearable,” Lea Goldman, features and special projects director for Marie Claire magazine told Reuters. “This suggests Apple is serious about tapping into the fashion world, which often sits on the sidelines.”
For a company as secretive as Apple, one of the few ways you can learn anything about what it has planned next is to see who it has been hiring. High-profile hires say a lot about where Apple’s priorities are for the future.
Looking back at the hires Apple has brought on over the last year reveals something pretty obvious: it’s assembling a wearables and fashion dream team.
Dior designer Camille Miceli in the Wall Street Journal.
Even a designer at fashion house Christian Dior can’t get her hands on a gold iPhone.
Camille Miceli, Dior’s artistic director of accessories, loves her iPhone. According to a Q&A with the Wall Street Journal, she spends every morning reading daily “Le Monde” on it in bed. (Oh la la!)
Though we harbored doubts before the debut that it was the epitome of tacky, Apple’s golden iPhone 5S mines current fashion trends – the color has been glimmering more on store shelves by a whopping 88 percent.
Working at the Apple Store has its benefits. You get sweet discounts on Macs and iPhones. You get to talk about Apple products all day. And you get an endless supply of cool Apple t-shirts.
A Genius Bar employee posted the photo above of all the t-shirt’s he’s received while working for the Apple Store at the Westchester Mall in New York. There’s 45 t-shirts total, though Apple’s had many more that aren’t pictured. Which one has been your favorite?
LAS VEGAS, CES 2013 – With seven groovy, psychedelic colors to switch between for backlighting, Luvvitt’s new Ultra Thin Keyboard Cover would no doubt have been Timothy Leary’s keyboard of choice — had iPad Minis, iPads or technology in general been around in the ’60s.
This is the C.VOX, a coat with a built-in sound system so you can listen to stuff anywhere you go, while you’re going there. It’s kind of cool and kind of weird. I’ve been wearing it for the last wintry week or so here in the UK, and here’s what it’s like to own one.