Colette, an upscale fashion boutique, is proudly displaying the Apple Watch at its flagship store on Rue Saint-Honoré street in Paris. Apple is partnering with Colette to show off the company’s upcoming Watch for an exclusive “one-day only” event during Paris Fashion Week.
Photos posted on social media show the front window display taking shape with different Watch designs surrounded by colorful orbs.
Apple clearly wants its new watch to be more than just a cool gadget. It’s no coincidence that Tuesday’s event falls in line with New York Fashion Week, a time of the year when the world’s top designers look for new tech to accessorize their outfits.
Journalists and prominent figures in the fashion industry were invited alongside the usual tech press to the Apple Watch’s unveiling. The fashion world’s initial reactions are mostly positive, but some question the device’s appeal to women.
“I’m pretty sure there’s more to Apple’s strategy than creating a smart watch that’s really, really, ridiculously good looking.” (Picture: Zoolander)
As much as Apple wants the tech press on its side, tech writers aren’t the only journalists being invited to Cupertino’s September 9 event, where it’s heavily rumored the iWatch will be unveiled for the world to see.
Lending even more credence to the idea that Apple is set to announce its entry into the world of wearables, the company has reportedly been inviting unprecedented numbers of fashion editors and bloggers to the event.
“I assume it’s because they are unveiling a wearable,” Lea Goldman, features and special projects director for Marie Claire magazine told Reuters. “This suggests Apple is serious about tapping into the fashion world, which often sits on the sidelines.”
For a company as secretive as Apple, one of the few ways you can learn anything about what it has planned next is to see who it has been hiring. High-profile hires say a lot about where Apple’s priorities are for the future.
Looking back at the hires Apple has brought on over the last year reveals something pretty obvious: it’s assembling a wearables and fashion dream team.
Dior designer Camille Miceli in the Wall Street Journal.
Even a designer at fashion house Christian Dior can’t get her hands on a gold iPhone.
Camille Miceli, Dior’s artistic director of accessories, loves her iPhone. According to a Q&A with the Wall Street Journal, she spends every morning reading daily “Le Monde” on it in bed. (Oh la la!)
Though we harbored doubts before the debut that it was the epitome of tacky, Apple’s golden iPhone 5S mines current fashion trends – the color has been glimmering more on store shelves by a whopping 88 percent.
Working at the Apple Store has its benefits. You get sweet discounts on Macs and iPhones. You get to talk about Apple products all day. And you get an endless supply of cool Apple t-shirts.
A Genius Bar employee posted the photo above of all the t-shirt’s he’s received while working for the Apple Store at the Westchester Mall in New York. There’s 45 t-shirts total, though Apple’s had many more that aren’t pictured. Which one has been your favorite?
LAS VEGAS, CES 2013 – With seven groovy, psychedelic colors to switch between for backlighting, Luvvitt’s new Ultra Thin Keyboard Cover would no doubt have been Timothy Leary’s keyboard of choice — had iPad Minis, iPads or technology in general been around in the ’60s.
This is the C.VOX, a coat with a built-in sound system so you can listen to stuff anywhere you go, while you’re going there. It’s kind of cool and kind of weird. I’ve been wearing it for the last wintry week or so here in the UK, and here’s what it’s like to own one.
Photographer Peter Ellenby, a self-taught shutterbug who has lived in San Francisco, shooting bands, events, portraits and fashion since 1994, took the WMag lens on a trial run for pics that will appear in an upcoming edition of Hipstamatic’s iPad magazine Snap.
Here are his tips for photographing fashion, including why you should save money on a studio but always accessorize your shots with a touch of crazy.
I don’t own a necktie, and I haven’t been clean-shaven since sometime in the mid-to-late 1990s. But that doesn’t mean I can’t brush up nice and get all dressed up from time to time. Which is why I’m seriously considering one of Photojojo’s smart-looking Camera Strap Neckties.