Jony Ive denies that Apple is turning into a luxury company


Apple couldn't wait to hop into bed with French luxury house Hermès.
Photo: Apple

Jony Ive sure loves his designer goods, but don’t suggest to him that products like the new high-end Apple Watch Hermès are turning Apple into a luxury company.

“We don’t think in those terms,” Ive says in a new interview. “I’m not comfortable with words like exclusive.”

This from the guy who made a $17,000 smartwatch!

These designer jeans keep your iPhone charged on the go


Joe's #Hello jeans boast a discreet iPhone charger.
Joe's #Hello jeans boast a discreet iPhone charger.
Photo: Joe's Jeans

Keeping your iPhone charged on the go can be a hassle. You have to bring an extra Lightning cable and a big bulk battery just to keep yourself plugged into your texts, phone calls and all the happenings on social media. But one creative clothing manufacturer has come up with a clever solution that puts a charger in your pants.

See Jony Ive and Marc Newson talk Apple Watch design


Jony Ive gets animated as he talks about Apple Watch. Photo: Vogue
Jony Ive gets animated as he talks about Apple Watch. Photo: Vogue

Jony Ive and his BFF Marc Newson launched Apple into the luxury market this week with the Apple Watch, which expertly straddles the line between gadget and fashion accessory.

Apple’s dynamic designing duo sat down with Vogue’s Suzy Meeks this week to talk about their first foray into the fashion world — as well as what inspired them to create the Apple Watch. We rounded up the top 8 revelations from the pair’s appearance earlier this week, but Vogue just made the full interview available online, and it’s full of juicy insights into Jony and Marc’s thought processes.

Watch the full interview below:

Apple Watch is ready for its closeup in fashion bible Vogue


Apple Watch has a multipage spread in Vogue. Photo: Julio Calderon/Twitter

Apple Watch still isn’t available for the masses, but Apple is ramping up its marketing efforts among fashionistas with a multipage spread in the March issue of Vogue.

Multiple versions of the Apple Watch are shown across the seven-page ad, which includes closeups of the watch bands as well as full-size pictures of the entire device to give readers a better idea about whether Jony Ive’s timepiece will fit in with their wardrobes.

Take a look at some of the other ads below:

Secret Apple Watch boutique is under construction at Paris’ fanciest store


Photo: Kaysgeog/Flickr CC
The Galeries Lafayette is getting a special visitor. Photo: Kaysgeog/Flickr CC

Apple Watch isn’t just a techie gadget. It’s a fashion item.

To drill that point into everyone’s heads during launch, it looks like Apple is setting up a special booth at one of the fanciest high-end department stores in Paris: Galeries Lafayette Haussmann.

Construction on a special booth at Galeries Lafayette began a few weeks ago, according to Mac4Ever. There’s no official word that the structure is for the Apple Watch, but the timing, location and large white walls all point to Apple.

Take a look at the site: