Jony Ive gets animated as he talks about Apple Watch. Photo: Vogue
Jony Ive and his BFF Marc Newson launched Apple into the luxury market this week with the Apple Watch, which expertly straddles the line between gadget and fashion accessory.
Apple’s dynamic designing duo sat down with Vogue’s Suzy Meeks this week to talk about their first foray into the fashion world — as well as what inspired them to create the Apple Watch. We rounded up the top 8 revelations from the pair’s appearance earlier this week, but Vogue just made the full interview available online, and it’s full of juicy insights into Jony and Marc’s thought processes.
Apple Watch has a multipage spread in Vogue. Photo: Julio Calderon/Twitter
Apple Watch still isn’t available for the masses, but Apple is ramping up its marketing efforts among fashionistas with a multipage spread in the March issue of Vogue.
Multiple versions of the Apple Watch are shown across the seven-page ad, which includes closeups of the watch bands as well as full-size pictures of the entire device to give readers a better idea about whether Jony Ive’s timepiece will fit in with their wardrobes.
The Galeries Lafayette is getting a special visitor. Photo: Kaysgeog/Flickr CC
Apple Watch isn’t just a techie gadget. It’s a fashion item.
To drill that point into everyone’s heads during launch, it looks like Apple is setting up a special booth at one of the fanciest high-end department stores in Paris: Galeries Lafayette Haussmann.
Construction on a special booth at Galeries Lafayette began a few weeks ago, according to Mac4Ever. There’s no official word that the structure is for the Apple Watch, but the timing, location and large white walls all point to Apple.
Flashback menswear uses a highly reflective material that’s sure to make an impression in flash photos. Photo: Betabrand
Most clothing designers like to see their clothes well photographed. Betabrand’s Steven B. Wheeler has menswear that just might ruin a photo — and that’s part of the cool factor.
Wheeler and DJ Chris Holmes teamed up to design five pieces called Flashback, clothing made of a highly reflective fabric that will bounce any iPhone flash right back through the lens.
In most cases, the result produces a nuclear look, with the silhouette of the clothes distractingly white hot. Surrounding details either get lost in the shadows or simply go unnoticed because the eyes zero in on the aura of the Flashback clothing.
The closer we get to Apple Watch, the more advanced it looks in comparison to its competition. Photo: Leander Kahney/Cult of Mac
Ever since Tim Cook unveiled the Apple Watch last September, it’s been one disappointment after another as far as I’m concerned. Apple’s first wearable won’t come in the minimalist form factor of the fitness bracelets I love. Worse yet, the launch version of the fashion-forward device will lack GPS, suffer from underwhelming battery life and fail to offer truly native third-party apps.
For the first time, I realized I would not be buying an Apple product when it first hit the market. “It’s not worth lining up for,” I told my dad when he asked what I thought after the Apple Watch’s big reveal.
But a funny thing happened on the way to Apple Watch’s launch day, which is coming sometime this spring. And I’m not talking about the previously unthinkable — an Apple fan calling the Microsoft Band the best smartwatch on the planet. No, I’m talking about wading through an ungodly sea of really bad smartwatches at International CES earlier this month and seeing indisputable proof of just how innovative and disruptive Apple Watch actually will be.
These smart socks will fix your heel-striking woes. Photo: Jim Merithew/Cult of Mac
LAS VEGAS — Tons of wearables at International CES promise to help you get better at everything from brushing your teeth to perfecting your golf swing, but the last place we expected someone to toss a sensor was into our socks.
Sensoria’s Fitness Socks are aimed at transforming you into a better, injury-free runner by embedding three sensor pads into the bottom of the sock that track your stride, cadence and speed while you’re running. Coupled with the Sensoria mobile app, runners can now get direct feedback on their running style to correct things like heel striking to help them dominate their next 10k.
Colette, an upscale fashion boutique, is proudly displaying the Apple Watch at its flagship store on Rue Saint-Honoré street in Paris. Apple is partnering with Colette to show off the company’s upcoming Watch for an exclusive “one-day only” event during Paris Fashion Week.
Photos posted on social media show the front window display taking shape with different Watch designs surrounded by colorful orbs.
Apple clearly wants its new watch to be more than just a cool gadget. It’s no coincidence that Tuesday’s event falls in line with New York Fashion Week, a time of the year when the world’s top designers look for new tech to accessorize their outfits.
Journalists and prominent figures in the fashion industry were invited alongside the usual tech press to the Apple Watch’s unveiling. The fashion world’s initial reactions are mostly positive, but some question the device’s appeal to women.
“I’m pretty sure there’s more to Apple’s strategy than creating a smart watch that’s really, really, ridiculously good looking.” (Picture: Zoolander)
As much as Apple wants the tech press on its side, tech writers aren’t the only journalists being invited to Cupertino’s September 9 event, where it’s heavily rumored the iWatch will be unveiled for the world to see.
Lending even more credence to the idea that Apple is set to announce its entry into the world of wearables, the company has reportedly been inviting unprecedented numbers of fashion editors and bloggers to the event.
“I assume it’s because they are unveiling a wearable,” Lea Goldman, features and special projects director for Marie Claire magazine told Reuters. “This suggests Apple is serious about tapping into the fashion world, which often sits on the sidelines.”
For a company as secretive as Apple, one of the few ways you can learn anything about what it has planned next is to see who it has been hiring. High-profile hires say a lot about where Apple’s priorities are for the future.
Looking back at the hires Apple has brought on over the last year reveals something pretty obvious: it’s assembling a wearables and fashion dream team.