Tidal hosts a Kanye hypefest and Apple Music isn’t invited


New Kanye West joint  set for Tidal, not Apple.
New Kanye West joint set for Tidal, not Apple.
Photo: Tidal

Kanye West takes to streaming service Tidal tomorrow to unveil the latest Yeezy hype: a third line of clothing (Yeezy, Season 3) and a new album, so far titled T.L.O.P.

He’ll put on a show at Madison Square Garden, and even if you’re not a Tidal subscriber, you can check out the new threads and listen to the new tracks starting Thursday February 11 at 4:00 pm Eastern right on Tidal’s home page.

Originally, West was set to show his stuff in various theaters around the world (huh?), but this makes a bit more sense.

This isn’t the first hypefest for Tidal, either, something that the music service is able to do mostly due to partnerships with its own co-owners, like Rhianna, Beyoncé, Jack White, Madonna, Jay Z, and, yes, Kanye West. Luckily, most of the recent “exclusives,” like Beyoncé’s “Formation” single and accompanying video, are available to anyone, Tidal subscriber or not.

Poor Apple; with all of its billions of dollars, it can’t seem to get anything this cool to happen with Apple Music, a service that I personally like very much.

All you need to do to check out Kanye’s new threads and hear his new tunes (and hopefully figure out just what, exactly, T.L.O.P stands for) is head on over to the Tidal home page tomorrow at 4 pm eastern.

Via: The Verge

  • CelestialTerrestrial

    And? I have no desire to buy Kanye’s clothing or listen to his music. I don’t think Kanye is going to save Tidal, they haven’t been profitable since it’s inception. It’s just a toilet bowl for which to flush Jay Z’s money down. It’ll be out of business. There’s no evidence that one single artist can save or put a music service out of business. It’ll be a matter of time when Tidal runs themselves out of business. It’s just a matter of when Jay Z loses interest in constantly throwing money at it.

    • atomthegod

      20 million people streamed it live nad millions more are streaming the replay. May not save Tidal but is an order of magnitude greater than anything Apple Music ever did. Kanye is a major force in the industry and Apple missed the boat on this.

  • Grits n Gravy

    Kanye hasn’t had a decent album since Late Registration. He went off the deep end very quickly.

    • atomthegod

      WTF? MBDTF is widely seen as his best. That was his second last. TLOP tops that.

  • Blair Jones

    How do u know any of this? Sounds like u work for a competitive service Cult of Mac Community.

  • atomthegod

    Apple Music definitely missed the boat on this. 20 million streamed it live, trending worldwide. Missed opportunity, but I don’t think there was anyway for them to get it.