Tidal hosts a Kanye hypefest and Apple Music isn’t invited

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New Kanye West joint  set for Tidal, not Apple.
New Kanye West joint set for Tidal, not Apple.
Photo: Tidal

Kanye West takes to streaming service Tidal tomorrow to unveil the latest Yeezy hype: a third line of clothing (Yeezy, Season 3) and a new album, so far titled T.L.O.P.

He’ll put on a show at Madison Square Garden, and even if you’re not a Tidal subscriber, you can check out the new threads and listen to the new tracks starting Thursday February 11 at 4:00 pm Eastern right on Tidal’s home page.

Originally, West was set to show his stuff in various theaters around the world (huh?), but this makes a bit more sense.

This isn’t the first hypefest for Tidal, either, something that the music service is able to do mostly due to partnerships with its own co-owners, like Rhianna, Beyoncé, Jack White, Madonna, Jay Z, and, yes, Kanye West. Luckily, most of the recent “exclusives,” like Beyoncé’s “Formation” single and accompanying video, are available to anyone, Tidal subscriber or not.

Poor Apple; with all of its billions of dollars, it can’t seem to get anything this cool to happen with Apple Music, a service that I personally like very much.

All you need to do to check out Kanye’s new threads and hear his new tunes (and hopefully figure out just what, exactly, T.L.O.P stands for) is head on over to the Tidal home page tomorrow at 4 pm eastern.

Via: The Verge