The newly announced Alliance for OpenUSD is a collection of industry heavyweights — including Apple — putting their influence behind Pixar’s Universal Scene Description technology.

The stated goal of the AOUSD is “to standardize the 3D ecosystem.”

This week on Cult of Mac’s podcast: Not all iPhone rumors prove exciting. In fact, a big one this week — possible iPhone 15 price hikes — sounds downright depressing. But it’s not all bad news. The “normie” iPhone 15 might get some trickle-down camera tech that could make it easier not to go Pro this year.

Also on The CultCast:

• Think of all the interesting ways you could use an Action button like on Apple Watch Ultra’s on an iPhone. Well, the iPhone 15 Pro might get in on that action.
• Apple’s Vision Pro loaners for developers come with some absolutely ridiculous restrictions.
• We’ve got an Apple Watch tip that we bet you don’t know — how to get the time with a tap on your wrist. Perfect for those long, boring meetings when you don’t want to peek at your watch.
• Hang around for the great Apple Music versus Spotify debate of 2023.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

A fortunate few will soon get their hands on the Apple Vision Pro. Developers can now apply to get a prerelease loaner unit with which to test the applications they’re creating for the upcoming AR headset.

But don’t expect to see people walking the street with a Vision Pro anytime soon. Apple’s rules for the loaner units are extremely restrictive.

After its launch in 2012, Apple Maps performed so badly that Apple CEO Tim Cook actually apologized for the service and fired the company’s head of software (for the disastrous launch and other reasons). But now, many people actually choose Apple Maps over Google Maps and other services, according to a new report.

This week on Cult of Mac’s podcast: Apple’s roadmap for future AirPods looks ambitious. The company wants them to take your temperature to see if you’re feverish, test your ears to see if you’re hard of hearing, substitute for hearing aids, and charge using the one cable to rule them all … USB-C!

It’s all music to our ears.

Also on The CultCast:

• An Apple monitor that works even when your Mac is turned off sounds perfect for some people and situations.
• Shocker! Apple’s Vision Pro headset might be in incredibly short supply at launch.
• Threads, the new “Twitter killer” from Meta, doesn’t seem like that much of a threat. However, it might play nice with Mastodon. (Griffin is optimistic!)
• Suddenly, Apple TV+ seems like a streaming contender.
• Erfon is pretty, pretty, pretty pleased with Apple’s stock price.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Apple will reportedly require you to make an in-store appointment to buy the Vision Pro headset when it launches next year. This is the same strategy the company employed for the Apple Watch launch in 2015.

Apple plans to set up special demo zones inside its stores when the $3,500 headset goes on sale in the United States in early 2024. The company reportedly will utilize custom tools to make sure accessories fit buyers’ faces.

Apple reportedly made hefty cuts to its production goals for the Vision Pro due to the headset’s complex design, which makes mass production a challenge.

Announced at WWDC23 in June, Apple’s mixed-reality headset will go on sale in early 2024. So the company has more than a few months to sort out these manufacturing challenges.

For anyone who looked at the $3,500 price on the Apple Vision Pro and thought “that is so cheap,” Caviar has a version that’s over ten times as expensive. This specially modified AR headset is plated in gold and has a leather head strap.

Caviar even modified the design to make wearing the device a bit more private.

We know not to expect Vision Pro to go on sale until early next year, yet accessories for the AR/VR headset unveiled at WWDC23 are starting to show up already.

Phone case maker Casetify previewed a lineup called Bounce Vision Friday.

The first screenshots and videos of apps being built for Vision Pro show just how easy it is to port iOS apps to Apple’s upcoming augmented reality headset.

Apple just released the visionOS software development kit last Wednesday, and already people are refitting their iPhone apps for Apple’s new mixed-reality platform and sharing the results online.

The apps include Broadcasts, which lets you tune in to internet radio and livestreams — and leave a little Now Playing window anywhere in your virtual space. With cooking app Crouton in visionOS, you can place timers all around your kitchen. And Tasks, a powerful to-do app, works exactly as it does on your Mac and iPhone.

In my opinion, this is what will ultimately make visionOS succeed where similar mixed-reality platforms failed: It builds heavily on the same technologies that underpin iOS. If you can build an iPhone app, you can build a Vision Pro app.

Here’s a gallery of what some popular indie apps look like running on Vision Pro.