Cult of Mac

It’s a global mega-brand mashup!

Apple is teaming up with Nike to cross-promote sneakers and iPods. The footwear and earwear giants are soon launching a new line of iPod-compatible sneakers, plus a wireless pedometer-cum-connection-kit that pumps exercise feedback into runners’ ears. “Faster, fat ass!”

The Nike+iPod cross promotion encourages runners to buy a new pair of Nike+ sneakers, which have a little pocket for a wireless sensor. The wireless sensor is part of a $30 Nike+iPod Sport Kit from Apple, which is expected to ship within 60 days.

The Nike+iPod Sport Kit also includes a small receiver that plugs into the dock connector on the bottom of the iPod. Out on the road, the sensor sends data about time, distance, and pace to the iPod, which provides unspecified “workout-based voice feedback” while you run. Presumably, it’s encouraging.

Back at home, the iPod uploads the exercise data to the Mac or PC, and syncs with iTunes and the NikePlus website which records runs and sets goals. In addition, the site will allow runners to challenge each other to “virtual races” and download time- or distance-based workout routines. It will also offer sporty iMixes “chosen and introduced by top athletes.”

SanDisk has launched a new advertising campaign that portrays iPod users as mindless sheep or robots.

The iDon’t campaign asks listeners to “Think for yourself” and “resist the monotony of the white earbuds.”

“Now is the time to break free from restrictive formats and a single source of music,” it says. “It’s time for choice, for freedom, for self-expression — and for all independent spirits to stand up and say “iDont.” You don’t need to follow. Now there is an alternative.”

The alternative is SanDisk’s own Sansa e200 (there’s a memorable name), which looks like an iPod knockoff with a pseudo-scroll wheel.

The campaign is reminiscent of Apple’s ill-fated 1985 Lemmings commercial, which portrayed potential customers as lemmings walking off a cliff. The spot is judged to be Apple’s biggest advertising blunder. It’s never a good idea to insult potential customers.

Metafilter’s Matt Haughey recreated the Star Wars Kid video with a MacBook and software called MacSaber, which makes lightsaber sounds as the motion-sensor-equipped notebook is swung around.

The result is hilarious. Writes Matt: “I went for accuracy, combing my hair down, putting on tight khakis and a striped tight shirt, and following his first set of movements.”

Boingboing has an aeriel shot of the staircase at Apple’s new Fifth Avenue store. Link to a larger version of the picture.

Garry Allen of IFOApplestore has the first pictures of the fabulous glass entrance to Apple’s new store on Fifth Avenue. He snapped the picture after workers removed protective cladding in the wee hours of the morning.

Allen also reports that the obligatory line of visitors has already started forming. Stormy Shippy from Texas — who was first inside Apple’s London store when it opened in 2004 — arrived just after midnight on Thursday and is camping out to be the first inside when the store opens on Friday.

The store is below ground. Visitors enter the glass cube and descend via a cylindrical glass elevator that Allen describes as a “giant syringe.” There’s also one of Apple’s signature glass staircases, which curves down around the elevator.

Allen reports:

“… the cube has another interesting feature — it’s all open to the lower floor. That is, you can walk up to the outside glass of the cube, look through and see right down into the store itself. Anyone who sees the cube, notices the Apple logo, and who then comes over to the outside of the cube to investigate will see the store and activity below, and be drawn right into the door and down the stairs. It’s another innovative and guaranteed crowd attractor.”

CNet’s Silicon.com is reporting that Apple Korea’s website was defaced, but the story doesn’t contain much information, so I did some digging around myself.

It appears Apple Korea’s mail subdomain was defaced with the phrase, “All Your Base Belong To Us” by a h4x0r called DaViDu. There’s a mirror of the defacement at Zone-H.

DaViDu claims to be a member of the D.O.M Team, or Dark OwneD Mafia, whose website is predominantly in Spanish and appears to be based in San Diego, CA, according to the Whois database.

The Zone-H site lists several other website defacements by DaViDu. Most are pretty obscure sites, and there’s several Dutch ones.

Nothing significant to conclude here — just filling in some basic information no one else seems bothered to track down.

The Joy of Tech has a very simple suggestion for improving Apple’s new “Get a Mac” ad campaign. Click the pic to see:

If you asked Apple’s legion armchair CEOs the one number one thing they’d do if they ran the company, the top priority is always the same: develop a series of adverts that spell out the Mac’s best features compared to PCs.

Well, Apple’s real CEO has finally done just that. After a decade of wishy-washy lifestyle ads like the “Think Different” campaign, Steve Jobs is finally taking the competition head on with a new set of TV spots trumpeting the benefits of the Mac over the PC.

Apple’s new Get a Mac campaign centers around six TV spots touting the Mac’s security, stability and ease of use.

Featuring the author John Hodgman as a nerdy PC and another younger, sexier actor as the Mac, the ads make gentle fun of PCs focusing on viruses, unexpected freezes and the iLife software package.

There’s also a spot about compatibility, the Mac’s lifestyle focus and finally, one that quotes from the Wall Street Journal’s review of the iMac naming it the best desktop computer on the market.

There’s no info about who made the ads, but they look like the work of documentary maker Errol Morris, who shot Apple’s previous Switch campaign. The new ads use a similar setup — the characters address the camera head on against a white backdrop.

The Switch spots were generally judged annoying and ineffective (except for the Ellen Feiss ad), and I can’t say I like the new ads much better.

They’re somewhat insipid and maybe a little smug. I like Hodgman, but I’d prefer something more visceral, like footage of that cubicle guy going apeshit on his malfunctioning PC. I say get some real human emotion in the ads — that’d get the Mac message across.

New York’s popular Mac repair shop, Tekserve, has created a video advert for its services featuring dozens of iPods falling like dominos.

The ad is bound to spread virally — after all, you’re reading about it here and I saw it on Gizmodo, which got it from The Consumerist.

The company claims more than $60,000 worth of iPods were used in the filming, which I doubt, because it looks like the same dozen iPods were shot from different angles and edited together.

The question is, where did they gat all the iPods? Perhaps they were dropped off at the shop for servicing?

As a Brit, tea is mother’s milk to me. I drink it all day, every day. No morning is so bleak as a morning without a wake-up cuppa.

So you’d think Cuppa, a mini software app for timing the perfect cup of tea, would be just my, well, cup of tea.

But I already know how to make the perfect cup of tea. I can do it in my sleep, and often do — well, half asleep.

This software is for clueless Americans, who can’t brew tea to save their lives. Americans never heat the water hot enough to properly steep the brew. (Quick tip: if you want a decent cup of tea in America, head for the nearest Chinese bakery. It’s the only place that actually boils the water).

The nominees for the first iPod Emmy have been announced.

And the nominees are (with iPod-friendly movie links):

24: Conspiracy QT/iPod.

It’s Jerrytime! QT/iPod.

Live 8 on AOL QT/iPod.

mtvU Stand In QT/iPod.

Sophie Chase QT/iPod.

Stranger Adventures “Helen Beaumont” QT/iPod.

An International Herald Tribune op-ed piece weighs in on France’s legislative attempts to protect music consumers from Apple’s iPod/iTMS tie in:

“If Apple succeeds in hooking millions of consumers to the iPod and retains them, then it can be the gatekeeper of global culture.

That’s what irks the French. Apple could take the wind out of the French sails and permit others to encode music with their digital rights management. That may become inevitable, but Apple would like to delay it.”

Bumbling around the Web, I just stumbled on Smay’s blog, where he’s written a good description of his “Mac Lust.”

“I want one of the new MacBook Pros. I have a couple of computers at work; a year-old Dell here at home; a perfectly good ThinkPad. I do not need another computer. But I want one. I have never used a Mac. Don’t look forward to having to learn a new operating system or move back and forth between Mac and PC.

I want a Mac because they are cool. And all the cool kids have them. They are sexy. There is no logic or reason at work here. This is happening in the lizard part of my brain. I’ve thought about sneaking over to St. Louis to the Apple store and putting my hands on one of the new MacBooks. But that’s like saying I’ll just lie down on the bed next to the super-model, but we won’t “do anything.” If I walk in that store, I’ll walk out $2,500 poorer. So I’m holding on. Like a junkie trying to survive the shakes and chills and maybe in the morning I won’t want that fix.”

iAlertU is a super clever anti-theft software package that sounds the alarm in the event of an attempted laptop theft.

The software uses the hard drive motion sensors built into late model PowerBooks and MacBooks. The sensors park the hard drive heads in the event of a fall, but in iAlertU, they sound a screeching alarm if the laptop is picked up. Click the video to see it in action.

I love the witty use of the remote, which arms the laptop just like a car alarm. The screen even flashes like a vehicle’s marker lights.

The software is still being developed. There’s no word if suffers from an obvious fatal flaw: the mute button.

Spymac has brief but insightful interview with writer Tony Bove, author of Just Say No to Microsoft:

“The Mac over the last 20 years has been an innovation in what some people today call “personal media aggregation” or “digital lifestyle aggregation”. Slowly but surely, the Mac became the control center for my life — all aspects of my life, including work, hobbies, socializing, family activities, travel… There is no part of my life that is not in some way coordinated by email, posted on a calendar, described in documents, shown in photos, visualized in graphics, demonstrated by video, and accompanied by sound… on my Mac. This evolution of personal computing is still led by Apple as the company introduces media players and home systems.”

On the DealCatcher forums, Dan Baxter writes: “So I decided to install the new Apple Boot Camp Beta to dual boot Windows XP on my Mac. Everything went great then I got this after using it for about an 30 mins.”

And here’s another one:

There was some debate a few weeks ago whether Intel Macs would boot Microsoft’s upcoming operating system, Vista, because of conflicting boot-up systems. While the Intel Macs use EFI, a new boot system from Intel, initial versions of Windows Vista will use the old BIOS system.

Well, in the comments to the blog post below, reader RLPM posted a link to a Flickr photoset showing his MacBook Pro booting off a Vista disk image, thanks to Apple’s new Boot Camp software.

RLPM says he didn’t try a full install because he hasn’t backed up his MacBook, and presumably doesn’t want a disk error to wipe everything out.

He writes: “After installing the firmware update and boot camp (didn’t run boot camp assistant), it booted off the most recent Vista. I haven’t had time to backup my system, so I didn’t install vista, but it boots from the latest image!”

So I guess Apple’s Boot Camp software makes the whole BIOS/EFI firmware issue moot?

What a shame Apple didn’t release Boot Camp — it’s new software for installing Windows on an Intel Mac — on April 1. What a surprise that would have been.

When I saw the news this morning — via email from an acquaintence — I thought it was a tardy April Fool’s joke.

One curious thing about Appe’s Boot Camp page: it’s entirely in black and white, except for the Mac OS smiley face logo in a screenshot towards the bottom of the page. The Windows logo is conspicuously monochrome.

A BusinessWeek poll about the Microsoft Vista delay yielded an interesting result.

BusinessWeek asked: “Will Microsoft’s decision to delay the next version of the Windows operating system change your PC purchase plans?”

The biggest response by a huge margin — more than 65 perccent — said, “I do intend to buy a new computer — an Apple.”

The results aren’t at all scientific, but it is interesting. Polls always skew toward the negative, but the Apple shift is huge. I’m guessing the poll must have been noted on a pro-Apple site somewhere and Apple fans responded en masse.

(Thanks Robin!)

I guess Steve Jobs is chuckling to himself having fooled everyone today.

At Macworld in January, Jobs suggested Apple might do something special on April 1 – its 30th birthday.

Knowing that announcements of announcements stoke the fires of speculation, Jobs got everyone expecting something special from Apple — but the April Fool’s joke is to do nothing at all.

I know I’ve just spent the last three hours surfing the web for a special surpise announcement, like a new $666 Apple Uno (a kit-built computer), or a lightning “everything must got for one dollar” sale at the local Apple store.

“Ha, ha– fooled you!” Jobs is saying to himself.

Bastard.

There’s actually a much better Apple advert to be found in Google Maps than the iPod that made the rounds last week.

Take this iPod silhouette dancer. Note the hip haircut and how the road makes a perfect earbud cord — remarkable!

Click the thumbnail for the full-size image.

(Via Digg)

Someone called Pink Vixen sent me these pictures of some iPod earbud covers supposedly made of white gold and diamonds. I asked for more details but all I got was a price: $400-$500. I’ve no idea who makes them or where you can get them.

Pink Vixen wrote:

“I have discovered the ultimate Ipod accessory, 18k white gold w/ diamonds earpiece covers! Ttalk about bringin\’ the bling-bling to your ears in a totally different way. I know this is a gitly thing, but we girls jsut love our ipods, and this sista, just loves the bling, so combine the two, and what do you have!!! Photo is available…

Here is a photo, they slip on over the top of the head phone. And are available in hearts, stars, moons, and for guys black colored gold, with black diamonds with lightinghbolts! The price varies between $400-$550 a pair, I am in discussions with the manufacture, I just love these things. Yours PV.”

The iGoatse iPod case:

“The new iGoatse is the definitive skin for your iPod.
There are no words to describe it.
And you know why.”

(Via Gizmodo)