According to a poll conducted by discount site CouponCodes4u, less than one-quarter of American consumers will consider buying Microsoft’s newly unveiled Surface. The discount site used the poll to study the overall tablet space and to determine brand awareness and perceptions across the U.S. market. It found that only 22% of respondents would consider buying one of the Surface tablets.
The survey, which was taken by 1,578 Americans in the 21 to 35 age bracket, also found high brand loyalty among tablet owners for both the iPad and for Android.