The New York Times recently said that Apple was considering a multi-million dollar investment in Twitter. The report was then refuted by other publications, including The Wall Street Journal. According to the WSJ, Apple’s investment talks with Twitter were more than a year old. It seemed odd that Apple, a company known for rarely buying (much less investing in) other companies, would pump so much money in a financially-healthy startup like Twitter.
In a new report today, The Wall Street Journal sheds more light on Apple’s relationship with Twitter, highlighting that the two companies have been focusing on how to tie Twitter into Apple’s OS X and iOS platforms. Interestingly, Apple is currently working to add deeper iTunes integration with Twitter.