Apple has got its fitness strategy all wrong. It sees Apple Watch as a computing platform rather than a device, and so it promotes third-party apps instead of making better built-in ones of its own.
That may be a fine strategy for Macs and iPhones, but it just does not work for watches and fitness trackers. Relying on third-party fitness apps means spending far too long staring at the spinning dots of death (the Watch equivalent of a spinning beachball), when we should be working out.
Instead of offering a range of underwhelming third-party workout apps, what Apple Watch really needs is one great built-in app that integrates with popular fitness platforms like Runtastic and MapMyRun.