Apple didn’t shell out for a super-expensive Super Bowl commercial last night, but CEO Tim Cook still managed to bring tons of attention to the iPhone — just not in the way he intended.
Celebrating the Bronco’s ugly victory over the Panthers last night, Cook tweeted a picture of the post-game festivities from the 20 yard line. It’s a position millions of people would’ve died to be in, but the only thing Twitter seemed to care about was how horribly blurry Tim’s photo turned out, leading to a flood of “shot on iPhone” jokes.