Cult of Mac

Depending on which model of iPad you own, it might be time to upgrade to the new iPad Air with M2. Announced on May 7, 2024, the new iPad Air features a speedy Apple M2 chip. It’s a great middle-of-the-road iPad, with plenty of storage on the base model and a nice display that’s now available in a 13-inch size. It’s easily upgradable with the Apple Pencil and Magic Keyboard.

However, whether it’s worth upgrading to the M2 iPad Air depends on which iPad you already own — so we put together a buying guide to help you make the decision. Check the infographic below or watch the video.

Apple is reportedly close to finalizing an agreement with OpenAI to use its technology in iOS 18. As part of the agreement, Apple will offer a chatbot powered by ChatGPT as one of the AI features.

Reports of Apple restarting talks with OpenAI about a possible agreement emerged in April this year.

Apple reportedly intends to fulfill the hopes of so many iPhone users by giving the Siri voice assistant an upgrade with artificial intelligence. A broad outline of the plan leaked out Friday.

Siri supposedly won’t become a general-purpose chatbot. It’ll be focused on better handling the sort of tasks iPhone users need. Recent reports suggest that Siri on iPhone 15 could see improvements, though the full AI-driven upgrade might take longer to arrive.

Something as simple as the right lamp can make a huge difference in a computer setup. Today’s sexy M3 Max MacBook Pro and Studio Display workstation benefits from a big, wide, clamp-on double-headed Pzloz LED Desk Lamp to brilliantly light the scene.

So it seems sometimes an overhead lamp can beat a monitor light bar, especially on a big, wide desk.

Did you know Mexico established an all-female police force decades ago? Well, now you do, thanks to the first look Apple dropped Friday for the Women in Blue crime series (aka Las Azules). The new Spanish-language, 10-part drama is set in 1970 against the backdrop of a serial killer’s spree.

Created by International Emmy Award winner Fernando Rovzar and featuring Ariel Award nominee Bárbara Mori, the show debuts July 31 on Apple TV+.

Preorder some configurations of the M4 iPad Pro and the recently launched tablet won’t be delivered until late May or even early June. If you held off ordering until you could read a review of the device, you could be facing a bit of a wait.

That said, there are still ways to get one on launch day, May 15.

The new M4 iPad Pro brings big technological leaps to Apple’s high-end tablet. It packs a cutting-edge OLED display and a fast M4 chip inside the “thinnest Apple product ever.” Upgrades in the M2 iPad Air, unveiled Tuesday alongside the Pro model during Apple’s “Let Loose” event, aren’t as impressive. An in-depth M4 iPad Pro vs. M2 iPad Air comparison, however, shows that the midrange Apple tablet likely makes a better choice for many users.

So, are you confused about buying the M4 iPad Pro versus the M2 iPad Air? This comparison will help you decide.

WhatsApp is getting a fresh new look with updated icons for a modern look. The revamped layout makes it easy to get to your chats quicker.

The refreshed WhatsApp design is rolling out for both iPhone and Android.

Some Apple artificial intelligence services reportedly will depend on data centers with servers running on the company’s own processors. Less-demanding AI functions will run locally, on users’ own computers.

This is all apparently part of bringing more AI features to iPhone, Mac, iPad, etc., in the coming months.

BenQ, inventor of the original monitor light bar, launched the new BenQ ScreenBar Pro this week. And it included a contest so you can win it and other prizes, the company said.

The iPhone has a one-handed mode for the keyboard and a feature called Reachability for tapping buttons on the top of the screen. Learning how to use both these features can help you shoot out a text or use apps on your phone in one hand while you’re doing something else or walking around with a cup of coffee.

As iPhones continue to get bigger and bigger, these features become ever more important. Here’s how to activate the iPhone’s one-handed keyboard and use Reachability. Keep reading or watch the video.

What looks like the lowest price ever on the entry-level 2022 M2 MacBook Air just popped up on Amazon. That’s $829, or $170 off the current average price.

Other major retailers are nearly matching that deal at $150 off. So take your pick of your preferred shop, if that matters more to you than grabbing the absolute lowest price.

John Ternus, Apple’s senior vice president of hardware engineering, reportedly sits at the top of the list to step into Tim Cook’s shoes when the current Apple CEO steps down.

But the real question is, does Ternus have what it takes to fill a role that Steve Jobs once did so brilliantly?

Apple’s “Crush!” video advertising the new iPad Pro is rubbing a lot of people the wrong way with its graphic destruction of creative tools.

The video first aired during Apple’s “Let Loose” event Tuesday. And when CEO Tim Cook included the video in a post about iPad Pro on X, hundreds of people replied with irritation. You can see some of the strongest reactions, and the video itself, below.

Updates on Thursday: Later on Wednesday Hollywood names piled on with more criticism of the “Crush!” video. Actor Hugh Grant, for example, referred to it as, “the destruction of the human experience, courtesy of Silicon Valley.”

And filmmaker Rizo Sixo Safai made more of a splash when he told Apple he “fixed” the video by running it in reverse with some tweaks, resurrecting the creative tools. See that version below.

It also came to light that Apple’s “Crush!” ad closely resembles an LG Renoir phone ad from 2008, as pointed out in yet another X post (also below) and elsewhere. Some call Apple’s ad a rip-off.

And on Thursday, Apple issued an apology for the ad in a statement to Ad Age, saying the ad “missed the mark.”

“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” Apple marketing VP Tor Myhren said. “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.”

Creating a brand and carefully crafting all the necessary marketing materials can take a ton of time, skill and/or dollars. But with Stori, you can get everything you need for one low price, and without advanced degrees in marketing and graphic design. It’s much more than an AI logo generator, though. It’s an all-in-one AI branding tool.

Stori makes it easy to craft, share and manage your brand identity efficiently. That means you won’t need to stay up all night figuring out what a brand identity even is, let alone what yours should be. Normally $1,200, you can get the five-year Stori AI Essential Plan on sale for just $149.99.

Apple touts the beautiful OLED screen and speedy M4 processor in the latest iPad Pro, but some other features quietly disappeared.

And more that had been rumored or just hoped for simply never appeared.

Benchmarks giving an early look at the performance of the Apple M4 processor in the 2024 iPad Pro reveal that the new chip is 21% faster than its predecessor.

The processor launched in the latest iPad but is expected to make its way to Mac later this year.

Plugable AD-6IN1 is a six-port hub designed specifically for iMac that connects to the desktop’s stand so it doesn’t clutter up the user’s desk. It can even be used as a small shelf.

In addition, Plugable introduced a small USB-C Ethernet adapter that can also supply power to a notebook or tablet.

The new Pitaka MagEZ Folio 2 serves as a case and holds the recently released M4 iPad Pro and M2 iPad Air in landscape and portrait orientations as a stand, the company said Wednesday. It provides an option for new tablet owners in search of an affordable case and stand.

“We are thrilled to introduce the Pitaka MagEZ Folio 2, the ultimate accessory for the new iPad Pro,” said Pitaka CEO James Zheng. “Designed with the modern professional in mind, this folio combines sleek design, premium materials, and innovative features to elevate the iPad Pro experience.”

Amazon bargains site Woot! always brings the bargains on Apple gear and accessories. Now you have your pick of super-low prices on iPhone cases and other accessories, mixed in with some of the same for Android users.

And while the sale includes 85 items as of midday Wednesday, seven have sold out so far. The sale ends May 31 at 10 p.m. Pacific.

Academy Award nominee Lily Gladstone will follow up Killers of the Flower Moon with a powerful new family drama on Apple TV+, if the trailer the streamer dropped Wednesday for Fancy Dance is any indication.

Fancy Dance premieres in select theaters June 21 and streams on Apple TV+ June 28.

Apple unveiled the 2024 iPad Pro and iPad Air on Tuesday, and third-party accessory-makers were prepared. Logitech, Otterbox, Zagg, Pitaka and ESR have all already unveiled peripherals for the new tablets.

There are keyboard cases, cases, screen protectors ands more.

A prolific YouTuber runs today’s featured MacBook Pro setup. And you can tell it’s the pride and joy of a streamer or podcaster just by some of the crucial equipment. Namely, an excellent Shure SM7DB microphone run through a Focusrite Vocaster Two audio interface to ensure high-quality audio recording.

Most generative AI requires a prompt, and then it feeds you back the answer that seems most correct based on the data it was trained on. But Unifire is a content-repurposing AI tool that transforms your existing content into another medium. It can turn video into text and perform other cross-medium miracles.

That means, for instance, you can transform audio into a blog post, or turn a podcast into a LinkedIn post. And right now, you can get a lifetime subscription to Unifire, with 60 generations per month, for just $149.99 (regularly $2,448).

The sleek new Sennheiser Accentum True Wireless noise-canceling earbuds seem destined to compete with top buds like AirPods Pro 2 and the best from the likes of Sony and Bose. Yet they cost just under $200, the German audio brand said Monday, opening preorders with shipping to commence May 21.

So what else sets the buds apart, other than moderate pricing? Accentum earbuds feature Sennheiser’s TrueResponse wavefront sculpting, which analyzes the unique anatomy of your outer ears to create a precise sound projection tailored to you.