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Millennial: Verizon Helps Apple Gain on Android’s Smartphone Lead

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smartphone_mix

What did the addition of Verizon Wireless mean for the iPhone’s battle against Android? The extra U.S. carrier resulted in an 8.2 percent bump, eroding the multi-carrier open source platform’s lead over Apple, according to a new survey. Android’s share of impressions fell to 48 percent in March, while iOS rose to 31 percent, up from 27 percent. That’s the word from the latest Mobile Mix report by Millennial Media, an independent mobile network.

Although 14 of the top 20 mobile devices use Android, Apple’s iOS still leads in applications, with nearly half of the applications written for the Cupertino, Calif. company’s device.


Apple’s iPhone is the No. 1 mobile phone with RIM’s BlackBerry Curve in second place. As for manufacturers of all mobile devices, Apple is ranked No. 1 with 32 percent in March. Samsung is No. 2 with 15 percent and HTC has more than 10 percent of impressions, the agency reported.

[9to5Mac, Fortune]

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