Apple Store logos went RED for World Aids Day. Photo: Apple
Apple’s World AIDS week campaign has earned a big donation for Bono’s Product RED charity this month. The holiday project RED promotions that ran during two of the busiest shopping days of the year – Black Friday until Cyber Monday – raised more than $20 million, according to an internal email obtained by Recode.
Tim Cook sent employees an email revealing that along with raising another $20 million, the iPhone maker has donated over $100 million for Product RED to fight AIDS in Africa.
Earlier this week, Bono blasted Apple for “modesty run amok” in regards to the company’s charity work.
Claiming that Apple was like a secretive cult, he said that Apple didn’t do enough to broadcast its work for the Global Fund as part of Product (RED). Apple has raised $75 million for the charity since 2006.
Bono’s tongue was obviously in cheek, but (RED) has now released a statement, clarifying that Bono was expressing “faux outrage” and he was just making a joke.
Bono is a tireless promoter of his global AIDs and HIV nonprofit, (RED), but according to the U2 frontman (and, more ignobly, Spider-Man: Turn Off The Dark composer), Apple’s dropping the ball when it comes to charity: not in regards to giving enough money to charity, but in regards to promoting how much charitable work it does as a company.
Tony Fadell, father of the original iPod and creator of the Nest home thermostat, sparked all kinds of speculation earlier this week after appearing in photos posted to Twitter alongside Jony Ive’s (RED) Mac Pro and rose gold Earpods, which were recently sold at a Sotheby’s charity auction for just under $1.5 million.
Apple Design Genius, Jony Ive and famed designer Marc Newson have teamed up to create a one-of-a-kind collection of items to be auctioned off for Bono’s Project (RED). Not only have the pair collected a number of objects for the auction that are fantastic in their own right, but they’ve also teamed up to create some truly lustworthy products like the gorgeous Leica M, a super-minimalist aluminum desk and this $60k red Mac Pro.
The auction is set to take place on November 23rd and even though mere mortals like us can only dream of having enough cash to drop 70 large on a “Zvezda” Soviet Cosmonaut Suit – all in the good name of fighting AIDS and Tuberculosis of course – Sotheby’s has published a video of Jony and Marc discussing why they chose the items in their collection.
Short answer, via Jony: “The criteria that we both had was that we both just wanted to own each one really badly.”
When you spend thousands of dollars on a new Mac, you don’t want to take it home and put it on anything — you want the desk beneath to look just as good. So, wouldn’t it be awesome if the Mac’s designer, Jony Ive, designed the perfect desk to accompany it.
Well, he has — but you won’t be able to purchase it. Like the special edition Ive-designed Project (RED) Leica unveiled earlier this week, the solid aluminum (RED) Desk is a one-off created by Ive and industrial designer Marc Newson for a charity auction. And it’s likely to fetch a fortune.
U2 frontman and AIDS activist, Bono was on hand at the Clinton Global Initiative meeting where he announced that his Product (RED) partner Apple has raised over $65 million for the charity organization.
Bono at #CGI2013 on @RED partners: "Apple is certainly leading the crew" Thank you Apple for raising over $65 million to fight AIDS.
Sir Jony Ive and famed designer Marc Newson have teamed up with Bono to a mega-auction of fancy master-pieces of design that will be sold to benefit (RED). Among the list of items up for grabs is a custom pair of Apple EarPods made of solid rose gold.
Jony and Marc actually did all the curation of the collection themselves over the past year, as well as collaborating on two custom made items – a Leica Digital Rangefinder Camera, and an aluminum desk produced by Neal Feay Studios. A total of 40 items will be auctioned off, including pieces from space travel, lighting, contemporary art and rare automobiles.
Here’s what Jony had to say about his contribution:
Today is December 1st, which means that it is World AIDS Day, “an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have died.” Apple has been a longtime partner with the Global Fund and (RED), and today Apple Stores around the world are honoring World AIDS Day by literally going red. Many Apple retail store logos have been colored red to raise awareness.
Apple has also added a banner on its heavily trafficked homepage that encourages customers to donate towards AIDS research.