RED

Beautiful RED iPhone X mockups show what could have been

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iPhone X mockup
iPhone X would like killer in RED.
Photo: Martin Hajek

Apple missed a golden opportunity to bust out a RED iPhone X to go with the (PRODUCT) RED iPhone 8 and iPhone 8 Plus based on the latest mockups from our favorite Apple concept artist.

Martin Hajek came out with some renderings of what the iPhone X would look like with a red coat of paint and it’s absolutely stunning.

Take a look:

Is the (PRODUCT)RED iPhone 7 a terrible purchase? [Friday Night Fights]

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Are you buying one?
Photo: Ste Smith/Cult of Mac

Apple’s stunning new (PRODUCT)RED iPhone 7 went on sale this morning, but should you buy one?

Sure, it looks spectacular, and a portion of your purchase goes to a good cause. It’s also packing Apple’s latest iPhone hardware — but that hardware is six months old now, and when September rolls around, it’s going to be old news.

Join us in this week’s Friday Night Fight as we discuss whether the (PRODUCT)RED iPhone — and iPhone 7 in general — is still worth your hard-earned cash.

4 biggest surprises from Apple’s totally unsurprising update

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Will we get more than the iPhone 7 next week?
None of today's announcements were keynote-worthy.
Photo: Apple

Apple’s “surprise” announcement of new products and software wasn’t all that surprising if you’ve been keeping up with the latest rumors.

Today’s updates were practically announced yesterday when the company said its store would be down in the morning for “maintenance.” Despite all the rumors of new iPads and RED iPhones that have been out for weeks, Apple still managed to sneak in a few surprises that were both good and bad.

We’re eagerly awaiting Apple’s rumored April keynote, but here’s the biggest, most surprising news from today’s teaser.

Apple expected to introduce red iPhone 7 in March

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For now, if you want a red iPhone, you have to buy a red case.
For now, if you want a red iPhone, you have to buy a red case.
Photo: Apple

Apple will debut a new red variant of the iPhone 7 and iPhone 7 Plus at a media event in March, a new report claims, citing a Barclays analyst.

The report also claims the March event will see Apple introduce a new iPad Pro lineup, as well as a new Apple Watch band and an added iPhone SE storage option.

Red may be a color option with next iPhone

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For now, if you want a red iPhone, you have to buy a red case.
For now, if you want a red iPhone, you have to buy a red case.
Photo: Apple

That Apple’s next iPhone may contain few surprises does not surprise fans growing impatient for game-changing innovation.

The next iPhone may have them seeing red.

Red is reportedly set to join the color lineup of Apple’s 2017 iPhones, according to the Japanese Apple news blog Macotakara.

Best iPhone 6 and 7 cases: rugged, wallet, minimal, charging and more [Reviews]

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iPhone 6 Collage
We've got reviews of iPhone 6 cases in almost every category you can think of.
Photos: Lyle Kahney, Milo Kahney, Rob LeFebvre, George Tinari and Lewis Wallace/Cult of Mac

Updated: Check out two new battery cases for the iPhone 6/6s, the Moshi iGlaze Ion and the Spyder PowerShadow.

Protect your iPhone investment with the perfect case. Whether you’ve chosen the iPhone 6, 6 Plus, 6s or 6s Plus, and 7 or 7 Plus. Cult of Mac has your phone safely covered. We receive and review a massive number of cases and bring only the best to you here in our review roundup, with new cases to be added each week.

Each case is tried and tested, with iPhone protection being the top priority. If you need something rugged and extra-durable, a minimalist case with sleek lines, or one in which to slip your credit cards and cash, browse our evolving list of featured iPhone 6 cases.

Check back often for our latest picks!

Apple’s holiday RED campaign pushes total AIDS donations past $100 million

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Apple Store (RED) logo
Apple Store logos went RED for World Aids Day. Photo: Apple
Photo: Apple

Apple’s World AIDS week campaign has earned a big donation for Bono’s Product RED charity this month. The holiday project RED promotions that ran during two of the busiest shopping days of the year – Black Friday until Cyber Monday – raised more than $20 million, according to an internal email obtained by Recode.

Tim Cook sent employees an email revealing that along with raising another $20 million, the iPhone maker has donated over $100 million for Product RED to fight AIDS in Africa.

(RED) says Bono was just joking about Apple’s ‘modesty run amok’

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Earlier this week, Bono blasted Apple for “modesty run amok” in regards to the company’s charity work.

Claiming that Apple was like a secretive cult, he said that Apple didn’t do enough to broadcast its work for the Global Fund as part of Product (RED). Apple has raised $75 million for the charity since 2006.

Bono’s tongue was obviously in cheek, but (RED) has now released a statement, clarifying that Bono was expressing “faux outrage” and he was just making a joke.

Tony Fadell Denies Purchasing Jony Ive’s (RED) Mac Pro

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Tony Fadell, father of the original iPod and creator of the Nest home thermostat, sparked all kinds of speculation earlier this week after appearing in photos posted to Twitter alongside Jony Ive’s (RED) Mac Pro and rose gold Earpods, which were recently sold at a Sotheby’s charity auction for just under $1.5 million.

It seemed as though Fadell has snapped up both items himself, but he has today confirmed that he is the owner of neither.

Surfboards, Spacesuits and Scooters: Jony Ive Talks About RED Auction [Video]

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seniorivey

 

Apple Design Genius, Jony Ive and famed designer Marc Newson have teamed up to create a one-of-a-kind collection of items to be auctioned off for Bono’s Project (RED). Not only have the pair collected a number of objects for the auction that are fantastic in their own right, but they’ve also teamed up to create some truly lustworthy products like the gorgeous Leica M, a super-minimalist aluminum desk and this $60k red Mac Pro.

The auction is set to take place on November 23rd and even though mere mortals like us can only dream of having enough cash to drop 70 large on a “Zvezda” Soviet Cosmonaut Suit – all in the good name of fighting AIDS and Tuberculosis of course – Sotheby’s has published a video of Jony and Marc discussing why they chose the items in their collection.

Short answer, via Jony: “The criteria that we both had was that we both just wanted to own each one really badly.”

Here’s the video:

This Is The Desk That Jony Ive Thinks Your Mac Should Be Sat On

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Jony-Ive-desk

When you spend thousands of dollars on a new Mac, you don’t want to take it home and put it on anything — you want the desk beneath to look just as good. So, wouldn’t it be awesome if the Mac’s designer, Jony Ive, designed the perfect desk to accompany it.

Well, he has — but you won’t be able to purchase it. Like the special edition Ive-designed Project (RED) Leica unveiled earlier this week, the solid aluminum (RED) Desk is a one-off created by Ive and industrial designer Marc Newson for a charity auction. And it’s likely to fetch a fortune.

Bono Announces Over $65 Million Was Raised By Apple For Product (RED) AIDS Effort

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product red

U2 frontman and AIDS activist, Bono was on hand at the Clinton Global Initiative meeting where he announced that his Product (RED) partner Apple has raised over $65 million for the charity organization.

Jony Ive And Bono To Auction Solid Gold EarPods And More To Fight AIDS

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That's 'Sir' Jonathan Ive to you.
That's 'Sir' Jonathan Ive to you.

Sir Jony Ive and famed designer Marc Newson have teamed up with Bono to a mega-auction of fancy master-pieces of design that will be sold to benefit (RED). Among the list of items up for grabs is a custom pair of Apple EarPods made of solid rose gold.

Jony and Marc actually did all the curation of the collection themselves over the past year, as well as collaborating on two custom made items – a  Leica Digital Rangefinder Camera, and an  aluminum desk produced by Neal Feay Studios. A total of 40 items will be auctioned off, including pieces from space travel, lighting, contemporary art and rare automobiles.

Here’s what Jony had to say about his contribution: