Apple’s holiday RED campaign pushes total AIDS donations past $100 million


Apple Store logos went RED for World Aids Day. Photo: Apple
Apple Store logos went RED for World Aids Day. Photo: Apple

Apple’s World AIDS week campaign has earned a big donation for Bono’s Product RED charity this month. The holiday project RED promotions that ran during two of the busiest shopping days of the year – Black Friday until Cyber Monday – raised more than $20 million, according to an internal email obtained by Recode.

Tim Cook sent employees an email revealing that along with raising another $20 million, the iPhone maker has donated over $100 million for Product RED to fight AIDS in Africa.

(RED) says Bono was just joking about Apple’s ‘modesty run amok’


Earlier this week, Bono blasted Apple for “modesty run amok” in regards to the company’s charity work.

Claiming that Apple was like a secretive cult, he said that Apple didn’t do enough to broadcast its work for the Global Fund as part of Product (RED). Apple has raised $75 million for the charity since 2006.

Bono’s tongue was obviously in cheek, but (RED) has now released a statement, clarifying that Bono was expressing “faux outrage” and he was just making a joke.

U2 frontman Bono blasts Apple for ‘modesty run amok’

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Bono is a tireless promoter of his global AIDs and HIV nonprofit, (RED), but according to the U2 frontman (and, more ignobly, Spider-Man: Turn Off The Dark composer), Apple’s dropping the ball when it comes to charity: not in regards to giving enough money to charity, but in regards to promoting how much charitable work it does as a company.

Tony Fadell Denies Purchasing Jony Ive’s (RED) Mac Pro



Tony Fadell, father of the original iPod and creator of the Nest home thermostat, sparked all kinds of speculation earlier this week after appearing in photos posted to Twitter alongside Jony Ive’s (RED) Mac Pro and rose gold Earpods, which were recently sold at a Sotheby’s charity auction for just under $1.5 million.

It seemed as though Fadell has snapped up both items himself, but he has today confirmed that he is the owner of neither.