For select purchases made using Apple Pay over the next week, Apple will donate $1 to (RED). The charity, which Apple has long had a partnership with, raises funds for HIV/AIDs program in sub-Saharan Africa.
The offer kicked off November 25 and runs through December 2. It covers all Apple Pay payments made through Apple Stores, Apple.com, and the Apple Store app.
(RED) and Apple Pay
Apple first partnered with (RED) 12 years ago. It is the largest corporate donor to the charity, which was set up by U2 star Bono and Bobby Shriver. As of last year, (RED) had raised more than $600 million to support the Global Fund. This has provided 17.5 million people with lifesaving antiretrovirals (ARVs). Apple has raised more than $200 million of this.
In addition to this Apple Pay promotion, Apple has periodically also created some neat (RED) special edition products. These have helped to raise additional funds for the charity. For a rundown of some of the best in Apple history, check out my roundup here.
Apple also supports the efforts on World AIDS Day. In recent years, many Apple Stores turn their logos red during the first week of December. Red is a color synonymous with World AIDS Day, and the battling of HIV, thanks to the red ribbons first introduced back in 1991. World AIDS Day takes place on December 1.