Apple’s holiday RED campaign pushes total AIDS donations past $100 million

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Apple Store (RED) logo
Apple Store logos went RED for World Aids Day. Photo: Apple
Photo: Apple

Apple’s World AIDS week campaign has earned a big donation for Bono’s Product RED charity this month. The holiday project RED promotions that ran during two of the busiest shopping days of the year – Black Friday until Cyber Monday – raised more than $20 million, according to an internal email obtained by Recode.

Tim Cook sent employees an email revealing that along with raising another $20 million, the iPhone maker has donated over $100 million for Product RED to fight AIDS in Africa.

“I’m thrilled to announce that our total donation for this quarter will be more than $20 million — our biggest ever — bringing the total amount Apple has raised for (PRODUCT) RED to over $100 million,” Cook wrote. “The money we’ve raised is saving lives and bringing hope to people in need. It’s a cause we can all be proud to support.”

Apple struck partnerships with developers to paint the App Store red for the week with special edition RED app icons. The logos at Apple Retail stores were also changed to red to support the campaign that donated a portion of App Store and retail sales to the charity.

Source: Recode