Liveblog: Apple’s toughest earnings call in a decade

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How bad is peak iPhone?
Photo: Ste Smith

Apple earnings calls are usually a time for celebration and gloating, but for the first time in over a decade the company is poised to post declining profits.

Tim Cook warned Wall Street that this would likely happen due to declining iPhone sales. Have we really reached “peak iPhone”?

Analysts and reporters will be grilling Cook and Apple CFO Luca Maestri during today’s Q2 2016 earnings call. Investors will be looking for signs that Apple still has room to grow. And Cult of Mac will be right here, liveblogging the entire Apple earnings call — and translating the financial gibberish — when the big event starts at 2 p.m. Pacific.

Get in on the action below:

Liveblog: Apple’s make-or-break earnings call

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Life at Apple is great for Tim Cook.
Life at Apple is great for Tim Cook.
Photo: Jim Merithew/Cult of Mac

The stakes couldn’t be higher today for Apple’s first earnings report of 2016.

Depending on how well Apple’s holiday season went, the company could set new records for the most profits in a quarter by any company ever as well as total number of iPhones sold in any quarter.

Liveblog: Apple unveils iPhone 6s, iPad Pro and more right here!

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More news than you can shake an iPad at.
More news than you can shake an iPad at.
Photo: Jim Merithew/Cult of Mac

Congratulations — it’s iPhone Day 2015!

Tim Cook is already up and tweeting about the big Apple keynote that will go down today in San Francisco. We’ll be here liveblogging the entire thing, mixing all the dull wit and pithy snark we can muster for the iPhone 6s. The event starts at 10 a.m. Pacific but we’ll be getting started well before that — and we won’t stop until every last new iPad and iPhone has been announced.

For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the long-awaited iPad Pro.

Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the liveblog below:

Liveblog: Apple’s Q3 2015 earnings bonanza

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Apple earnings
What will today's Apple earnings call reveal?
Photo: Jim Merithew/Cult of Mac

Apple is set to report its financial results from Q3 2015 to investors this afternoon and, as usual, Cult of Mac will be here to liveblog all the action, from the numbers down to the analysts’ questions.

Apple Watch sales have been looming large in the minds of investors and analysts now that the device has been available for a full quarter. We don’t expect CEO Tim Cook or CFO Luca Maestri to announce the Watch sales as their own category, but there’s sure to be plenty of speculation as to whether the new wearable has met sales expectations.

Today’s earning’s call is set to kick off at 2 p.m. Pacific, but we’ll be kicking off the liveblogging party early with a breakdown of all the numbers. Bookmark this page and join us for the Apple earnings bonanza.

WWDC liveblog: Brace yourself for Apple’s ‘epicenter of change’

Apple's WWDC 2015 is revving up in San Francisco.
Apple's WWDC 2015 is revving up in San Francisco.
Photo: Jim Merithew/Cult of Mac

Apple’s Worldwide Developers Conference is ready to kick off and Cult of Mac will be here ready to liveblog all the action and glory as it happens.

We’re expected to get our first glimpses of the new and improved iOS 9 and OS X 10.11, both of which will supposedly feature a bunch of performance improvements, but could some major new features surprise us? Apple’s new music streaming service will also premiere at the event, and Apple Watch apps are about to get their own SDK.

Come enjoy the show with us as we break down all the awesome new features and products Tim, Craig, Jony and the rest of Apple’s team drop on us. The action starts at 10 a.m. Pacific, but we’ll be cranking up the liveblog around 9:30 a.m.