Liveblog: Apple’s toughest earnings call in a decade


How bad is peak iPhone?
Photo: Ste Smith

Apple earnings calls are usually a time for celebration and gloating, but for the first time in over a decade the company is poised to post declining profits.

Tim Cook warned Wall Street that this would likely happen due to declining iPhone sales. Have we really reached “peak iPhone”?

Analysts and reporters will be grilling Cook and Apple CFO Luca Maestri during today’s Q2 2016 earnings call. Investors will be looking for signs that Apple still has room to grow. And Cult of Mac will be right here, liveblogging the entire Apple earnings call — and translating the financial gibberish — when the big event starts at 2 p.m. Pacific.

Get in on the action below:

Liveblog: Apple’s make-or-break earnings call


Apple CEO Tim Cook will introduce the band Imagine Dragons Satuday at the LOVELOUD Festival in Utah.
Photo: Jim Merithew/Cult of Mac

The stakes couldn’t be higher today for Apple’s first earnings report of 2016.

Depending on how well Apple’s holiday season went, the company could set new records for the most profits in a quarter by any company ever as well as total number of iPhones sold in any quarter.

Liveblog: Apple unveils iPhone 6s, iPad Pro and more right here!


More news than you can shake an iPad at.
More news than you can shake an iPad at.
Photo: Jim Merithew/Cult of Mac

Congratulations — it’s iPhone Day 2015!

Tim Cook is already up and tweeting about the big Apple keynote that will go down today in San Francisco. We’ll be here liveblogging the entire thing, mixing all the dull wit and pithy snark we can muster for the iPhone 6s. The event starts at 10 a.m. Pacific but we’ll be getting started well before that — and we won’t stop until every last new iPad and iPhone has been announced.

For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the long-awaited iPad Pro.

Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the liveblog below:

Liveblog: Apple’s Q3 2015 earnings bonanza


Earnings call
What will today's Apple earnings call reveal?
Photo: Jim Merithew/Cult of Mac

Apple is set to report its financial results from Q3 2015 to investors this afternoon and, as usual, Cult of Mac will be here to liveblog all the action, from the numbers down to the analysts’ questions.

Apple Watch sales have been looming large in the minds of investors and analysts now that the device has been available for a full quarter. We don’t expect CEO Tim Cook or CFO Luca Maestri to announce the Watch sales as their own category, but there’s sure to be plenty of speculation as to whether the new wearable has met sales expectations.

Today’s earning’s call is set to kick off at 2 p.m. Pacific, but we’ll be kicking off the liveblogging party early with a breakdown of all the numbers. Bookmark this page and join us for the Apple earnings bonanza.

WWDC liveblog: Brace yourself for Apple’s ‘epicenter of change’


Apple's WWDC 2015 is revving up in San Francisco.
Apple's WWDC 2015 is revving up in San Francisco.
Photo: Jim Merithew/Cult of Mac

Apple’s Worldwide Developers Conference is ready to kick off and Cult of Mac will be here ready to liveblog all the action and glory as it happens.

We’re expected to get our first glimpses of the new and improved iOS 9 and OS X 10.11, both of which will supposedly feature a bunch of performance improvements, but could some major new features surprise us? Apple’s new music streaming service will also premiere at the event, and Apple Watch apps are about to get their own SDK.

Come enjoy the show with us as we break down all the awesome new features and products Tim, Craig, Jony and the rest of Apple’s team drop on us. The action starts at 10 a.m. Pacific, but we’ll be cranking up the liveblog around 9:30 a.m.

Liveblog: Time to answer all your Apple Watch questions


Ready to Spring Forward. Photo: Jim Merithew/ Cult of Mac
Ready to "Spring Forward?" Photo: Jim Merithew/Cult of Mac

Apple is hosting a big media event today in San Fransisco for the hotly anticipated Apple Watch. It’s been about six months since the Watch was first shown off to world, but plenty of questions still need answering, like pricing beyond the $349 base model and when the wearable will go on sale. App demos should also be a big part of today’s presentation, because killer software will be instrumental in convincing people to buy an Apple Watch.

And who knows, there could always be some surprise Mac news.

The event starts at 10 a.m. Pacific, and Apple will provide a (hopefully working) live stream on its website. We’ll be breaking down all the news you need to know, with expert analysis and the usual pinch of sass. We invite you to follow along with us below. No need to refresh the page; the liveblog updates on its own!

Liveblog: Will Apple’s earnings call blow Wall Street’s mind?


Apple's earnings from last quarter will be historic. Photo: Jim Merithew/Cult of Mac
Photo: Jim Merithew

Tim Cook and CFO Luca Maestri are getting ready to announce Apple’s biggest earnings ever to investors this afternoon, and we’ll be on hand to liveblog all the action.

The results are expected to be historic, thanks to unprecedented demand for the iPhone 6 and 6 Plus in not only the US, but also China. Wall Street expects Apple to blow past its projected revenue of $63.5 billion to $66.5 billion and hit somewhere closer to an all-time high of $68 billion.

Analysts expect iPhone 6 sales to have topped more than 66 million, but Apple expert Ben Bajarin is predicting any number lower than 70 million would be a result of supply chain limitations, not demand. Mac sales are also expected to be strong, while the iPad remains the only wild card.

The call begins at 2 p.m. Pacific, but the liveblog action starts now. Keep this tab open and come back throughout the day for coverage of Apple’s biggest quarter ever.

Liveblog: Get fixated on Apple’s new iPads with Cult of Mac


Tim Cook shows off the growing family of Apple products. Photo: Apple
Tim Cook shows off the growing family of Apple products. Photo: Apple

It’s been way too long since Apple showered us with new products like the iPhone 6, 6 Plus and Apple Watch, but Tim Cook and his crew are ready to go in for round two at a town hall keynote today at Apple HQ. New iPads, a Retina iMac and OS X Yosemite are rumored to be on the menu, but will Apple have one more surprise waiting for us?

Apple’s holiday lineup will be revealed in just a few short hours, and we’ll be here liveblogging all the details as the event unfolds. So bookmark this page, and come back at 10 a.m. Pacific for what will most likely be Apple’s last major announcements of 2014.

Liveblog: Get your iPhone 6 and iWatch fix with Cult of Mac



Today Apple unveils the iPhone 6 and mythical iWatch, and Cult of Mac is on the ground in Cupertino, enthusiastically reporting all the action from The Flint Center. Leander will be at the event, elbowing his way to the front of the line for the keynote and hands-on sessions.

This liveblog post is where we’ll cover all the announcements and festivities in Cupertino. We’ll have full updates, analysis and entertainment—everything you could possibly want to know about Apple’s newest, most magical devices.

The event kicks off at 10 a.m. Pacific, but we’ll be firing up the liveblog hours before to give you details from ground zero. What mysteries await us inside Apple’s mysterious white box? You’ll have to come back and find out.

Join Us At Macworld 2014 [Liveblog]



Macworld 2014 SAN FRANCISCO — Cult of Mac is on the ground for Macworld/iWorld 2014 at the Moscone Center. We’ll be roaming the show floor and sitting in on workshops all day to bring you the coolest Apple-related stuff we can find.

You can follow us throughout Macworld on the liveblog below. No need to refresh the page; new posts will appear automatically!