New HomePod ads show off its musical versatility


Sound quality is the biggest selling point of Apple's new smart speaker.
Photo: Apple

Apple debuted short four HomePod-themed ads over the weekend, showing off the speaker’s high-end audio playback capabilities. The ads are titled “Beat,” “Bass,” “Equalizer” and “Distortion” and feature some striking but simple imagery that subtly harks back to the clean dancing silhouettes Apple used to use to advertise iTunes and the iPod.

Check them out below.

Apple shows off ARKit and note-taking in new iPad Pro ads


Latest ad
That's the GoodNotes 4 app, in case you were wondering!
Photo: Apple

Apple debuted two ads over the weekend, both showing off features of the iPad Pro, running iOS 11.

The first ad, “Take Notes,” depicts how the Apple Pencil can let people write down handwritten notes, complete with doodles. The second, “Augmented Reality,” shows off Apple’s ARKit technology by demonstrating the way that apps like Ikea Place can drop virtual items of furniture into the real world.

Check them out below.

Apple News publishers allowed to test Google DoubleClick ads


Apple News
Apple News ads could be changing.
Photo: Ste Smith/Cult of Mac

Apple is allowing select publishers to test Google DoubleClick ads on its News platform, according to a new report.

It’s said to be part of a plan to make the News app more lucrative for publishing partners, with many disappointed with its existing monetization opportunities.

The Rock and Siri team up in new iPhone 7 ads


siri in space
Siri can help you do everyday things. Like take a selfie in space.
Photo: Apple

Apple’s partnership with the Rock (aka Dwayne Johnson) has spawned three new ads for the iPhone 7 that showcase Siri’s talents at performing everyday tasks.

The Rock cooks up something smelly and takes his selfie talents to space in the colossal ads that are a follow up to the short film Apple released last month starring Johnson and Siri.

Check out all three sequel ads:

New Apple demos help you make the most of Photos’ Memories


Memories on iPhone
Apple wants to sell you on its Memories feature.
Photo: Apple

Apple has debuted two new “How to” videos online related to the Memories feature on iOS, which lets your Photos app scan through your image library for meaningful people, places and other snaps, and then presenting them in curated collections.

Check the two new spots out below.

Apple’s latest ads promise life is better with iPhone


Apple wants more switchers to jump to iOS.
Photo: Apple

Apple celebrated Memorial Day by launching three new ads as part of its “Life is easier on iPhone” campaign.

The witty ads, which run 15-seconds each, focus on security, contacts, and performance on the iPhone versus generic other devices. Subtly harkening back to the classic “1984” Macintosh ad, Apple’s competition is shown to be dull and gray, while Apple is depicted as a colorful utopia where everything “just works.” Check them out below.

Apple hits the right notes with new ads for wireless AirPods


AirPods ad
New AirPod ads are targeted at the U.K. market.
Photo: Apple

Apple has rolled out four new ads for its wireless AirPods, each one using the same motif of sheet music with the individual AirPods representing notes.

The ads were shared on Apple’s U.K. YouTube channel, and boast music from British artists Lianne La Havas, Craig David, and The 1975.

Check them out below.

YouTube is killing 30-second unskippable ads


YouTube's most annoying feature is going.
Photo: Cult of Mac

Google has confirmed plans to scrap 30-second unskippable ads on YouTube in 2018.

The clips, which users are forced to watch before their chosen video, are seen as a nuisance to viewers. Google will instead focus on “formats that work well for both users and advertisers.”

Popular photo app sends your data straight to China


It's not as bad as you think.
Photo: Meitu

A photography app that has become incredibly popular in recent weeks after adding an anime makeover feature has been sending user data back to its developer in China.

Meitu carries out checks to establish if an iOS device is jailbroken and collects information about its carrier before passing it onto Xiamen Meitu Technology. It’s thought the company could be selling the information to marketing agencies for targeted ads.