Hilarious new iPhone X ad imagines life as a quiz show

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Apple's new iPhone X ad shows the struggle we go through trying to remember passwords.
Apple's new iPhone X ad shows the struggle we go through trying to remember passwords.
Screenshot: Apple

Imagine you’re on a game show and the trivia answer you need to win is… the password you created for your online banking account.

This isn’t an elaborate form of hacking, it’s a funny new Apple advertisement that points out that Face ID saves us from ever having to remember passwords.

Apple users immune to Fortnite hack malware

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Fortnite mobile controller
Don’t cheat and you have nothing to worry about.
Photo: Killian Bell/Cult of Mac

Fortnite’s staggering rise in popularity has inevitably attracted a large number of cheaters who use third-party hacks to gain an in-game advantage.

The hacks they’re using help them aim faster, fire their weapons quicker, and even slow down enemy players. They’re also spreading malware all over the web.

It’s thought tens of thousands of Fortnite players have been affected, but you have nothing to worry about if you play on Mac or iOS.

Facebook’s scary plan to record your conversations while you watch TV

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the Facebook logo on an iPhone 6 Plus
Facebook’s new patent is as worrying as it sounds.
Photo: Jim Merithew/Cult of Mac

Some believe Facebook is already using our smartphones to hear our private conversations. That’s not true, but the social network is certainly considering it.

Facebook has applied for a new patent that describes a method of tapping into our microphones to listen to our reactions to TV ads. It’s just as invasive as it sounds.

Spike Jonze’s brilliant HomePod ad wins major advertising award

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HomePod ad
Spike Jonze created one of Apple's all-time great ads.
Photo: Apple

Apple’s brilliantly creative HomePod ad, directed by Being John Malkovich helmer Spike Jonze, has won a top prize at the Association of Independent Commercial Producers Show at the Museum of Modern Art in New York.

The awards were handed out on Thursday night. Apple shared the “Advertising Excellence/Single Commercial category” top spot with the absolutely hilarious “It’s a Tide Ad” Super Bowl series of ads for Tide. If you haven’t seen Apple’s excellent HomePod ad before, you can check it out below.

‘Behind the Mac’ ads tell the stories of real Apple users

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Apple ad campaign
Legally blind photographer Bruce Hall is one of the many people who use Macs.
Photo: Apple

Apple’s latest ad campaign focuses on how the Mac can be used by regular people to create music, make art, develop apps and more.

Like classic Apple campaigns such as the “Switch” ads of the early 2000s, or the long-running “Shot on iPhone” ads, the “Behind the Mac” ads focus on real Apple users — thereby making them feel more authentic. They also embrace Apple’s accessibility push, demonstrated through stories like legally blind photographer Bruce Hall, who uses Apple devices.

Check them out below.

New iPad ads showcase Apple Pencil versatility

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iPad ad
Apple is keen to show off the Apple Pencil.
Photo: Apple

Apple wants everyone to know about the Apple Pencil compatibility with this year’s 9.7-inch iPad refresh — and a new series of ads aims to help with that mission.

Appearing on Apple’s U.K. YouTube channel, the short ads demonstrate how the Apple Pencil can be used for image markup, writing and drawing. The spots are set to NONONO’s track “Masterpiece.” Check them out below.

New ads showcase kids’ creativity with the Apple Pencil

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Apple Pencil ad
Apple's new ad campaign is aimed at users in Turkey.
Photo: Apple

There are plenty of pro-grade applications for the iPad, but that doesn’t mean that kids aren’t also benefitting from Apple’s tablet and the Apple Pencil stylus.

In a new series of ads which debuted on its Turkey YouTube channel, Apple shows off images drawn by kids using the Apple Pencil. Check them out below.

New HomePod ads show off its musical versatility

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HomePod
Sound quality is the biggest selling point of Apple's new smart speaker.
Photo: Apple

Apple debuted short four HomePod-themed ads over the weekend, showing off the speaker’s high-end audio playback capabilities. The ads are titled “Beat,” “Bass,” “Equalizer” and “Distortion” and feature some striking but simple imagery that subtly harks back to the clean dancing silhouettes Apple used to use to advertise iTunes and the iPod.

Check them out below.

Apple shows off ARKit and note-taking in new iPad Pro ads

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Latest ad
That's the GoodNotes 4 app, in case you were wondering!
Photo: Apple

Apple debuted two ads over the weekend, both showing off features of the iPad Pro, running iOS 11.

The first ad, “Take Notes,” depicts how the Apple Pencil can let people write down handwritten notes, complete with doodles. The second, “Augmented Reality,” shows off Apple’s ARKit technology by demonstrating the way that apps like Ikea Place can drop virtual items of furniture into the real world.

Check them out below.