Spike Jonze’s brilliant HomePod ad wins major advertising award

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HomePod ad
Spike Jonze created one of Apple's all-time great ads.
Photo: Apple

Apple’s brilliantly creative HomePod ad, directed by Being John Malkovich helmer Spike Jonze, has won a top prize at the Association of Independent Commercial Producers Show at the Museum of Modern Art in New York.

The awards were handed out on Thursday night. Apple shared the “Advertising Excellence/Single Commercial category” top spot with the absolutely hilarious “It’s a Tide Ad” Super Bowl series of ads for Tide. If you haven’t seen Apple’s excellent HomePod ad before, you can check it out below.

‘Behind the Mac’ ads tell the stories of real Apple users

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Apple ad campaign
Legally blind photographer Bruce Hall is one of the many people who use Macs.
Photo: Apple

Apple’s latest ad campaign focuses on how the Mac can be used by regular people to create music, make art, develop apps and more.

Like classic Apple campaigns such as the “Switch” ads of the early 2000s, or the long-running “Shot on iPhone” ads, the “Behind the Mac” ads focus on real Apple users — thereby making them feel more authentic. They also embrace Apple’s accessibility push, demonstrated through stories like legally blind photographer Bruce Hall, who uses Apple devices.

Check them out below.

New iPad ads showcase Apple Pencil versatility

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iPad ad
Apple is keen to show off the Apple Pencil.
Photo: Apple

Apple wants everyone to know about the Apple Pencil compatibility with this year’s 9.7-inch iPad refresh — and a new series of ads aims to help with that mission.

Appearing on Apple’s U.K. YouTube channel, the short ads demonstrate how the Apple Pencil can be used for image markup, writing and drawing. The spots are set to NONONO’s track “Masterpiece.” Check them out below.

New ads showcase kids’ creativity with the Apple Pencil

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Apple Pencil ad
Apple's new ad campaign is aimed at users in Turkey.
Photo: Apple

There are plenty of pro-grade applications for the iPad, but that doesn’t mean that kids aren’t also benefitting from Apple’s tablet and the Apple Pencil stylus.

In a new series of ads which debuted on its Turkey YouTube channel, Apple shows off images drawn by kids using the Apple Pencil. Check them out below.

New HomePod ads show off its musical versatility

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HomePod
Sound quality is the biggest selling point of Apple's new smart speaker.
Photo: Apple

Apple debuted short four HomePod-themed ads over the weekend, showing off the speaker’s high-end audio playback capabilities. The ads are titled “Beat,” “Bass,” “Equalizer” and “Distortion” and feature some striking but simple imagery that subtly harks back to the clean dancing silhouettes Apple used to use to advertise iTunes and the iPod.

Check them out below.

Apple shows off ARKit and note-taking in new iPad Pro ads

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Latest ad
That's the GoodNotes 4 app, in case you were wondering!
Photo: Apple

Apple debuted two ads over the weekend, both showing off features of the iPad Pro, running iOS 11.

The first ad, “Take Notes,” depicts how the Apple Pencil can let people write down handwritten notes, complete with doodles. The second, “Augmented Reality,” shows off Apple’s ARKit technology by demonstrating the way that apps like Ikea Place can drop virtual items of furniture into the real world.

Check them out below.

Apple News publishers allowed to test Google DoubleClick ads

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Apple News
Apple News ads could be changing.
Photo: Ste Smith/Cult of Mac

Apple is allowing select publishers to test Google DoubleClick ads on its News platform, according to a new report.

It’s said to be part of a plan to make the News app more lucrative for publishing partners, with many disappointed with its existing monetization opportunities.

The Rock and Siri team up in new iPhone 7 ads

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siri in space
Siri can help you do everyday things. Like take a selfie in space.
Photo: Apple

Apple’s partnership with the Rock (aka Dwayne Johnson) has spawned three new ads for the iPhone 7 that showcase Siri’s talents at performing everyday tasks.

The Rock cooks up something smelly and takes his selfie talents to space in the colossal ads that are a follow up to the short film Apple released last month starring Johnson and Siri.

Check out all three sequel ads: