Apple News publishers allowed to test Google DoubleClick ads


Apple News
Apple News ads could be changing.
Photo: Ste Smith/Cult of Mac

Apple is allowing select publishers to test Google DoubleClick ads on its News platform, according to a new report.

It’s said to be part of a plan to make the News app more lucrative for publishing partners, with many disappointed with its existing monetization opportunities.

The Rock and Siri team up in new iPhone 7 ads


Siri can help you do everyday things. Like take a selfie in space.
Siri can help you do everyday things. Like take a selfie in space.
Photo: Apple

Apple’s partnership with the Rock (aka Dwayne Johnson) has spawned three new ads for the iPhone 7 that showcase Siri’s talents at performing everyday tasks.

The Rock cooks up something smelly and takes his selfie talents to space in the colossal ads that are a follow up to the short film Apple released last month starring Johnson and Siri.

Check out all three sequel ads:

New Apple demos help you make the most of Photos’ Memories


Memories on iPhone
Apple wants to sell you on its Memories feature.
Photo: Apple

Apple has debuted two new “How to” videos online related to the Memories feature on iOS, which lets your Photos app scan through your image library for meaningful people, places and other snaps, and then presenting them in curated collections.

Check the two new spots out below.

Apple’s latest ads promise life is better with iPhone


Apple wants more switchers to jump to iOS.
Photo: Apple

Apple celebrated Memorial Day by launching three new ads as part of its “Life is easier on iPhone” campaign.

The witty ads, which run 15-seconds each, focus on security, contacts, and performance on the iPhone versus generic other devices. Subtly harkening back to the classic “1984” Macintosh ad, Apple’s competition is shown to be dull and gray, while Apple is depicted as a colorful utopia where everything “just works.” Check them out below.

Apple hits the right notes with new ads for wireless AirPods


AirPods ad
New AirPod ads are targeted at the U.K. market.
Photo: Apple

Apple has rolled out four new ads for its wireless AirPods, each one using the same motif of sheet music with the individual AirPods representing notes.

The ads were shared on Apple’s U.K. YouTube channel, and boast music from British artists Lianne La Havas, Craig David, and The 1975.

Check them out below.

YouTube is killing 30-second unskippable ads


YouTube's most annoying feature is going.
Photo: Cult of Mac

Google has confirmed plans to scrap 30-second unskippable ads on YouTube in 2018.

The clips, which users are forced to watch before their chosen video, are seen as a nuisance to viewers. Google will instead focus on “formats that work well for both users and advertisers.”

Popular photo app sends your data straight to China


It's not as bad as you think.
Photo: Meitu

A photography app that has become incredibly popular in recent weeks after adding an anime makeover feature has been sending user data back to its developer in China.

Meitu carries out checks to establish if an iOS device is jailbroken and collects information about its carrier before passing it onto Xiamen Meitu Technology. It’s thought the company could be selling the information to marketing agencies for targeted ads.

New AirPod ads show off Apple’s wireless dream


Screen Shot 2017-01-16 at 14.57.22
Apple's new ads celebrates its new AirPods.
Photo: Apple

Apple debuted new ads for its freshly-released AirPods over the weekend, demonstrating features like instant pairing and Siri, while getting across the joy that comes with Apple’s wireless dream through a musical dance number.

Starring Los Angeles-based dancer and model Lil Buck, and set to the song “Down” by Marian Hill, the four black-and-white spots debuted on Apple’s YouTube channel.

Check them out below:

The 10 best Apple ads of 2016


Best Apple ads of 2016
You want innovation? Look no further than Apple's advertising.
Image: Ste Smith/Cult of Mac

2016 Year in Review Cult of Mac Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.

By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.

These are our favorite Apple ads of 2016.