Apple has debuted two new “How to” videos online related to the Memories feature on iOS, which lets your Photos app scan through your image library for meaningful people, places and other snaps, and then presenting them in curated collections.
Apple celebrated Memorial Day by launching three new ads as part of its “Life is easier on iPhone” campaign.
The witty ads, which run 15-seconds each, focus on security, contacts, and performance on the iPhone versus generic other devices. Subtly harkening back to the classic “1984” Macintosh ad, Apple’s competition is shown to be dull and gray, while Apple is depicted as a colorful utopia where everything “just works.” Check them out below.
A photography app that has become incredibly popular in recent weeks after adding an anime makeover feature has been sending user data back to its developer in China.
Meitu carries out checks to establish if an iOS device is jailbroken and collects information about its carrier before passing it onto Xiamen Meitu Technology. It’s thought the company could be selling the information to marketing agencies for targeted ads.
Apple debuted new ads for its freshly-released AirPods over the weekend, demonstrating features like instant pairing and Siri, while getting across the joy that comes with Apple’s wireless dream through a musical dance number.
Starring Los Angeles-based dancer and model Lil Buck, and set to the song “Down” by Marian Hill, the four black-and-white spots debuted on Apple’s YouTube channel.
Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.
By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.