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Apple hits the right notes with new ads for wireless AirPods

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AirPods ad
New AirPod ads are targeted at the U.K. market.
Photo: Apple

Apple has rolled out four new ads for its wireless AirPods, each one using the same motif of sheet music with the individual AirPods representing notes.

The ads were shared on Apple’s U.K. YouTube channel, and boast music from British artists Lianne La Havas, Craig David, and The 1975.

Check them out below.

YouTube is killing 30-second unskippable ads

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YouTube's most annoying feature is going.
Photo: Cult of Mac

Google has confirmed plans to scrap 30-second unskippable ads on YouTube in 2018.

The clips, which users are forced to watch before their chosen video, are seen as a nuisance to viewers. Google will instead focus on “formats that work well for both users and advertisers.”

Popular photo app sends your data straight to China

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It's not as bad as you think.
Photo: Meitu

A photography app that has become incredibly popular in recent weeks after adding an anime makeover feature has been sending user data back to its developer in China.

Meitu carries out checks to establish if an iOS device is jailbroken and collects information about its carrier before passing it onto Xiamen Meitu Technology. It’s thought the company could be selling the information to marketing agencies for targeted ads.

New AirPod ads show off Apple’s wireless dream

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Apple's new ads celebrates its new AirPods.
Photo: Apple

Apple debuted new ads for its freshly-released AirPods over the weekend, demonstrating features like instant pairing and Siri, while getting across the joy that comes with Apple’s wireless dream through a musical dance number.

Starring Los Angeles-based dancer and model Lil Buck, and set to the song “Down” by Marian Hill, the four black-and-white spots debuted on Apple’s YouTube channel.

Check them out below:

The 10 best Apple ads of 2016

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Best Apple ads of 2016
You want innovation? Look no further than Apple's advertising.
Image: Ste Smith/Cult of Mac

2016 Year in Review Cult of Mac Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.

By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.

These are our favorite Apple ads of 2016.

Apple Watch gets two new holiday ads focused on fitness

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Runners will love the Nike+ version of Apple Watch.
Runners will love the Nike+ version of Apple Watch.
Photo: Apple

Apple hopes the new Apple Watch Series 2 will become one of the most popular tech gifts this holiday season, so the company made some new ads highlighting the wearable’s fitness skills.

The two new ads, showing how Apple Watch can help you live a healthier life, were published on Apple’s U.K. YouTube channel today.

Watch them both:

Get ready to see ads in App Store search results

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App-Store-Ads
Apple is embracing ads in the App Store.
Photo: Apple

Apple is set to start showing adverts in iOS App Store search results starting Wednesday, October 5.

The company previously carried out an apparently-succesful beta test involving ads, which appear at the top of search results when users type a keyword into the search box. According to Apple, more than 65 percent of app downloads come through search results.

Apple’s Shot on iPhone ads get bold dash of color

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Shot on iPhone
Shot on iPhone ads at a subway in Sydney.
Photo: Apple

After going all in on football, Apple’s Shot on iPhone ad campaign is taking a new direction with a series of colorful new ads across the globe.

The new Shot on iPhone campaign called “Colors” has some of the most artsy billboards ever that focus on big bright colors. Only instead of featuring images from photographers around the world, the new ads highlight local photography shot near where the ads have been posted.

Take a look:

Brace yourself for ‘bumper ads’ before every YouTube video

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YouTube wants to takeover your TV.
YouTube wants to takeover your TV.
Photo: YouTube
Look out for bumper ads! Image: Killian Bell/Cult of Android.
Look out for bumper ads! Image: Killian Bell/Cult of Android.

When you’re excited to watch the latest videos from your favorite YouTube channels, the last thing you want to see before them is ads you can’t skip. Normally, they don’t appear on every video you watch, but Google is planning to change that.

The company today announced that is introducing 6-second “bumper ads” that will play before all videos watched on mobile devices, and you have no choice but to sit through them.

Twitter doesn’t force ads upon ‘VIP’ users

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I'm not famous enough to lose promoted tweets.
Photo: Killian Bell/Cult of Android

Our Twitter timelines have become swamped with ads and sponsored tweets, but if you’re famous enough, you don’t have to see them.

To provide its “VIP” users with a greater experience, and to prevent them from wandering to rival services, Twitter has all but stopped injecting ads into their timelines.

Apple drops two new ‘ridiculously powerful’ iPhone 6s videos

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The iPhone 6s can do a lot for all of us.
The iPhone 6s can do a lot for all of us.
Photo: Apple

Apple is positioning the iPhone 6s as both incredibly user friendly as well as ridiculously powerful in a couple of new spots appearing on YouTube Tuesday evening.

The first ad, “Ridiculously Powerful” admits that the iPhone 6s is essentially the same as the iPhone 6, except now it’s incredibly high-powered.

Check it out below, along with a second video that focuses on friendliness via the Hey Siri feature of the new iPhones.

Colorful Apple TV billboard ads are pleasingly old school

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It's certainly eye-catching.
Photo: SMPTE Connect/Instagram

If any more proof was needed that Apple TV is no longer being considered a “hobby,” check out the massive new billboard ad campaign that has been rolling out for the new fourth-generation Apple TV refresh.

Cleverly playing on a color bars motif which references both the old school Apple logo (with colors fastidiously picked out by Steve Jobs, to boot!) and a television test pattern, the billboards can be seen in both landscape and portrait orientation around the U.S.

What happened to Apple’s marketing magic?

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When will we see another "1984?"
Photo: Ste Smith/Cult of Mac

Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic.

Friday-Night-Fights-bug-2Apple still creates great commercials we can’t help but talk about, but many fans would say those ads aren’t as good as they once were. Has Apple lost its marketing magic, or is it just too difficult to create truly iconic ads in the digital age?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over these questions and more!

NBA star Stephen Curry shows off Live Photos in iPhone 6s ad

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Live Photos will let you relive great moments.
Photo: Apple

After debuting three new iPhone 6s ads over the weekend, showing off the handset’s new wireless “Hey Siri” feature and various camera improvements, Apple has dropped one more ad — depicting the iPhone 6s’ Live Photos tool.

Called “Half Court,” the 15-second spot shows Golden State Warriors NBA player Stephen Curry making an impressive half-court shot, which can then be re-lived thanks to Live Photos.

Check it out below.

Jamie Foxx shows off Siri in new iPhone 6s ads

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I kind of wish Siri could've told him not to do Amazing Spider-Man 2.
I kind of wish Siri could've told him not to do Amazing Spider-Man 2.
Photo: Apple

Apple debuted three new iPhone 6s ads over the weekend, showcasing not only the new features of Apple’s latest handset, but also its impressive ability to rope in A-list stars to help sell its products.

Two of the ads, “Flip a Coin” and “Crush,” feature Django Unchained star Jamie Foxx, while the third, “The Camera” boasts NBA MVP Steph Curry. Check them out below.

Apple Watch features showcased in 6 cool new ads

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Are Apple Watch expectations just too high?
This is why now is the perfect time to get an Apple Watch.
Photo: Jim Merithew/Cult of Mac

Thanks to its arrival at major retailers like Target and Best Buy, the Apple Watch is going (more) mainstream — and Apple wants potential customers to know exactly what they’ll be able to do with their new wearable devices.

In six cool new ads, Apple shows off nifty Watch features like Apple Pay, Siri, Maps, voice messaging, fitness tracking, and more.

Check them out below.

Developer pulls ad-blocker after topping App Store

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Marco Arment just wasn't at Peace with himself.
Photo: Sundaram Ramaswamy/Flickr CC

Developer Marco Arment pulled his iOS 9 content blocker from the App Store two days after launching it. He says it “just doesn’t feel good” to be profiting from his app Peace while taking money away from advertisers and publishers. He’s even offering refunds to anyone who already bought Peace expecting updates and support down the line, which they now won’t be getting.

Invisible ads could be crippling your smartphone

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Some of the apps available on Apple Watch.
Thousands of apps on iOS and Android run invisible ads you didn't know about.
Photo: Apple

“What you don’t know won’t hurt you” is a common phrase that unfortunately does not apply to the apps on your phone. It turns out that thousands of apps on Android and iOS secretly have ads in them that you can’t see, and they very well might be what’s causing a number of problems that plague smartphones today.

Apple patents a method to display ads based on your bank account

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Square's contactless payments reader is here.
Apple wants to tap into your bank account for ads.
Photo: Square

Tim Cook has been adamant that Apple is not in the business of collecting your data, but that doesn’t mean the company isn’t brainstorming ways it could make some extra money by skimming key bits of personal info off your iPhone — like how much money you’ve got in the bank.

In fact, Apple has devised a way to display targeted ads on users’ devices based on what they can actually afford to purchase.

13 hot new Super Bowl commercials getting their game on right now

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Danny Trejo stars with recreated Brady bunch actors and sets in this hilarious ad for Snickers. Photo: Mars, Inc.
Danny Trejo stars with Brady Bunch actors and sets in this hilarious ad for Snickers. Photo: Mars

It used to be that you had to wait until Sunday to see the hot, out-of-this-world-expensive Super Bowl ads during the big game.

In our modern, always-connected age of sneak-peek overindulgence, you can actually skip the game itself and watch the ads on your own time, via YouTube and your sweet iPad or iPhone.

Here are 13 of the most hotly anticipated short films that you can preview right now, and spend your commercial time during the game making snacks and taking bathroom breaks.

Your Apple Watch might be free from ads after all

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This might not be coming to your Apple Watch after all. Photo: Tapsense.
This might not be coming to your Apple Watch after all. Photo: Tapsense.

Remember when just a couple days ago, mobile marketing firm TapSense said at CES they would release a service for the Apple Watch that allowed developers to push ads to your wrist?

Well, it turns out it’s not as bad as all that. Yes, you’ll probably have ads on the Apple Watch in one way or another. But they’ll be super limited.

Toshiba’s racist new ads star squinty-eyed Japanese tablets

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Not cool, Toshiba.
Not cool, Toshiba.

We all know that Apple’s advertising is a cut above the competition, but sometimes Cupertino’s competitors stoop so low that all you can do is just shake your head in embarrassment.

That’s certainly the way I feel about Toshiba’s racist new ads. Released in Croatia, they feature a couple of slanted tablets that have been placed to look like squinty eyes, just like the way Asians have been stereotypically portrayed in Western media for centuries. Face palm!