Microsoft has been having quite a bit of fun with Siri in its new Windows Phone ads. Reminiscent in feel of Apple’s old “Mac vs. PC” ads, the Cortana vs. Siri ad campaign shows Microsoft’s digital assistant having fun at the expense of slow, dumb ol’ Siri.
Not afraid to whip a dead horse, Cortana is now back in two news Windows Phone ads, showing just how much more she can do on Microsoft’s new Windows Phone-powered Nokia Lumia 635 than Siri can do on the iPhone.
The difference between an iPhone 5, and iPhone 6, and an iPhone 6 Plus sounds like it would obvious, but it’s not: a 4.7-inch iPhone 6 has a 38% bigger screen than an iPhone 5, and the 5.5-inch iPhone Plus has a screen that is almost 89% larger than the 4-inch iPhone 5s. The point is, it can be hard to mentally visualize the difference between a 4-inch iPhone, a 4.7-inch iPhone, and a 5.5-inch iPhone.
Apple knows this. That’s why in the latest issue of Rolling Stone, Cupertino’s advertising department has taken out a full page ad, showing the actual size of the iPhone 6 and iPhone 6 Plus. All you need to do to see how much bigger an iPhone 6 is over your current phone is place it next to the magazine.
Very simple, but also very brilliant. For the iPhone 6, Apple’s selling size, not speed, and this is a great way to make it relatable to everyone. Nicely done, Apple.
Source: Mac Observer
During today’s mega keynote, Tim Cook enthusiastically showed two new ads for the iPhone 6 and 6 Plus. Both feature Jimmy Fallon and Justin Timberlake narrating.
Apple has posted the new spots to its YouTube channel, and you can expect to start seeing them on TV tonight.
If you’re a free Spotify user, prepare for your experience to get a lot more annoying: video ads are coming to the a la carte music streaming service.
Apple’s two latest ads in its expanding ‘Your Verse’ campaign tout the iPad as a content creation tool and instrumental part of the creative process. Calling them merely “ads” doesn’t actually do them justice, as they are much fuller stories than 30-second TV spots on Apple’s website.
Called “Orchestrating Sound” and “Exploring Without Limits,” the first narrative is a profile of renowned composer Esa-Pekka Salonen and how he uses the iPad to make symphonies. The second addition follows the deaf travel blogger Chérie King and how she uses the iPad on all of her trips around the world.
Apple is starting to crack down on apps that request a user’s unique advertising identifier, but not actually show any ads within the app… and Apple may be doing it to put its own iAd network on better competitive footing.
After Apple’s Super Bowl ad — which we summarily declared to be so good that it won the Super Bowl without even trying — Apple has posted a behind-the-scenes video to its YouTube channel, showing how the ad was shot.
And how was it shot? On January 24th, Apple directed 15 camera crews across 10 countries armed with several iPhone 5s’s, who were all in communication with one another over FaceTime to stay in sync.
Google has removed two Chrome extensions from its web store after it was discovered that they were serving unauthorized ads in violation of the company’s terms of service. Both “Add to Feedly” and “Tweet This Page” contained hidden code that served “undesirable” ads to their users while they were browsing the web, The Wall Street Journal reports.
UPDATE: Facebook has now confirmed auto-playing ads will rollout this week. See the update at the bottom of this post.
Facebook’s auto-playing video ads, which first appeared on iOS last week, will be seen by all users on all platforms later this week, The Wall Street Journal reports. You’ll see them on your desktop as well as your mobile devices, and they will play automatically as you scroll through your timeline.
We knew this day has been coming for quite sometime now, but alas, the days of an ad-free Instagram are long gone.
The first official brand-sponsored ad was published to Instagram this morning courtesy of fashion brand Michael Kors. The ad features a Michael Kors gold watch surrounded by cakes and other trinkets with the title “Pampered in Paris,” making the fashion company the first to paid advertiser on the platform
Google is already serving you Gmail ads on your desktop, and soon you’ll see them on your mobile, too. Although they aren’t active just yet, there is evidence for them in the latest Gmail for Android release, which was made available to download via Google Play last week.
Get ready for a whole new way for Facebook to make navigating through your feed on your iPhone hell! Facebook is preparing to launch auto-playing videos in your News Feed… and, yup, they’ll eventually be available to advertisers.
https://youtu.be/E86uHpgWn4M
I am 100% on board this mock commercial of who will buy the gold iPhone 5S, from digital media company Andy Media. Even if the gold iPhone 5S does actually look pretty fantastic in real life, this is still largely the clientele I expect to be buying it. Absolutely hysterical.
Source: YouTube
Quick, tell me what you thought when Facebook bought Instagram last year. Your first thought — more of a feeling, really — was probably an impending sense of doom, as if a planet with the face of a demon had just been announced to be hurtling towards Earth. But after that passed and you realized Facebook buying Instagram wasn’t going to be the end of the world, my guess is you mostly just shrugged and said, “I wonder how long it will take them to mess it all up with ads.”
Well, Facebook is taking it slow. In fact, seventeen months after they first purchased Instagram, they’re only now starting to talk about how they’re going to mess it all up with ads! Thanks for the restraint, Facebook.
Apple’s Pandora-like competitor, iTunes Radio, is gearing up for a fall launch, but before Apple can stream songs to iOS devices across the U.S. for free, it’s got to find someone to help pay for it all, so it’s recruited some of the biggest brands in the world to supply it with ads.
The list of brand partners participating in the iTunes Radio launch will include McDonalds, Nissan, Pepsi and Procter & Gamble — all of which get exclusivity within their industries until the end of 2013.
https://www.youtube.com/watch?v=nf5-Prx19ZM&feature=player_embedded
Over the last few years we’ve seen Apple’s competition start to really take it to Cupertino in TV ads. Sometimes it seems petty but according to Samsung’s marketing chief, Arno Lenior, the tsunami of ads mocking Apple fans were a huge boon for the company.
In an interview with AdNews, Samsung’s Lenior says that the ads were brilliant because they got Apple fanboys and Samsung fans to bash with one another over which beloved “brand” is better:
https://youtu.be/kn-8J2zZiRo
Back in 1986, Apple asked Roger Ebert & Gene Siskel to host an event in which they gave At The Movies style reviews to all of Apple’s latest TV commercials. I’m not sure this is riveting, hard-hitting criticism — even by the standards which saw Ebert give Garfield: A Tail Of Two Kitties three out of four stars, this is clearly more of an endorsement deal — but gosh, do I wish that Siskel & Ebert were around these days to rake Apple’s Siri or Designed in California ads over the critical fire. Two thumbs up!
Video: YouTube
https://youtu.be/uhM-DuM2WgE
Check out the inexplicable Samsung ad above. A weirdo sitting in a barren landscape, giggling at apples, as a synthesizer farts. Then, suddenly, he does a weird dance with Ninjas. Hey, don’t you want to buy a Galaxy S4 now?
It’s completely stupid, and Steve Jobs would have hated it. How do you know? Because legendary Apple ad man Ken Segall says he would have. Here’s why: Steve didn’t want his ad companies huffing the paint thinner.
It’s been hard to miss Apple’s new ‘Designed by Apple’ ad campaign that has taken over TV the past few days. Apple isn’t content with just a TV commercial, though, as the company has begun to publish two-page advertisements in newspapers to push the campaign forward.
Today’s edition of the Toronto Star features a two-page Apple ad of a man wearing an iPhone armband while exercising, with the monologue for the ‘Designed by Apple’ commercial printed above. We expect similar ads to pop-up across the U.S. over the next few weeks.
Source: MacGasm
Image: Drake Shipway
Following word that Apple’s iAd team is being restructured to allow for tighter integration with iOS 7’s new streaming music feature, iRadio, a new report talks just about how the ads on iRadio are going to work, how Apple’s going to make money on iRadio, and how much Apple’s paying the labels to make it happen.
See that girl in the MacBook Air on the right? She’s a professional model for stock image site Shutterstock.com, who once did an entire set of images called “Pretty Woman Lying On The Sofa Holding Her Smartphone.” And that smartphone in question is clearly an iPhone 3G/S.
Okay. Now see the image on the left? That’s from a recent Samsung ad, and what do you know? The model’s iPhone has been artlessly photoshopped into a Samsung Galaxy S4… even though that device features a 5-inch display that is so large, the phone’s tiny size in the model’s hand implies a woman who is over eight-feel tall. Here’s proof.
On the one hand, this is a photo from a stock photo site, meaning as long as Samsung paid for the image, they can do what they like with it. But still…. jeez, Samsung. Surely there’s one pretty girl in the world who prefers her Galaxy to an iPhone that you could track down for a photoshoot, right?
Via: Samsung Copies Apple
https://youtu.be/WPkByAkAdZs
This great new Audi commercial featuring two generations of Spocks — Leonard Nimoy and Zachary Quinto — smack talking, swearing, racing and singing “The Ballad of Bilbo Baggins” is awesome for a lot of ways, but for iPad enthusiasts, the cream on top is at the very beginning, when Old Spock and New Spock play 3D Chess against each other on their iPads.
Sadly, the app itself doesn’t actually seem to exist. How have you overlooked doing a proper 3D Chess app, devs?
Even though Steve Jobs had a solid working relationship with News Corp. CEO Rupert Murdoch, it’s no secret that Steve Jobs hated Fox News. In fact, in Walter Isaacon’s authorized biography, Steve Jobs said that “Fox has become an incredibly destructive force in our society.”
Rather than associate Apple’s brand with Fox News, Steve Jobs decided to personally order all of Apple’s ads to be removed from the conservative TV network.
Apple’s latest ad campaign for the iPad has been somewhat underwhelming, but that’s not stopping Cupertino from bringing the same format to some new iPhone 5 ads.
Apple just unveiled the two new iPhone 5 ads called ‘Discover’ and ‘Brilliant’ that show off features like Apple Maps 3D Flyover feature, Garage Band for iOS, Yelp, Hue light bulbs, Cards, and much more.
Here’s the ‘Brilliant’ ad:
Ad impressions reached a record high during the fourth quarter of 2012, according to data from Opera’s latest State of Mobile Advertising report, with revenue to publishers more than twice that of any previous quarter throughout the year. The figures show that Android continues to increase its share of the market, but it’s got a long way to go before it topples iOS, which boasts a whopping 41.91% share.
