New HomePod ads show off its musical versatility

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HomePod
Sound quality is the biggest selling point of Apple's new smart speaker.
Photo: Apple

Apple debuted short four HomePod-themed ads over the weekend, showing off the speaker’s high-end audio playback capabilities. The ads are titled “Beat,” “Bass,” “Equalizer” and “Distortion” and feature some striking but simple imagery that subtly harks back to the clean dancing silhouettes Apple used to use to advertise iTunes and the iPod.

Check them out below.

HomePod — Beat

https://www.youtube.com/watch?v=3n9QTdj6Jv4

HomePod — Bass

https://www.youtube.com/watch?v=nsO97h0FO4Y

HomePod — Equalizer

https://www.youtube.com/watch?v=wq0_vPqc444

HomePod — Distortion

https://www.youtube.com/watch?v=lR7OZ7ZmZVI

For more about Apple’s $350 HomePod smart speaker, you can check out our unboxing video here or our first impressions review here.

In addition to the new ads, Apple has also released a more in-depth User’s Guide to guide potential customers (or existing HomePod owners) through the features offered by its new smart speaker.

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