Apple debuted short four HomePod-themed ads over the weekend, showing off the speaker’s high-end audio playback capabilities. The ads are titled “Beat,” “Bass,” “Equalizer” and “Distortion” and feature some striking but simple imagery that subtly harks back to the clean dancing silhouettes Apple used to use to advertise iTunes and the iPod.
Check them out below.
HomePod — Beat
https://www.youtube.com/watch?v=3n9QTdj6Jv4
HomePod — Bass
https://www.youtube.com/watch?v=nsO97h0FO4Y
HomePod — Equalizer
https://www.youtube.com/watch?v=wq0_vPqc444
HomePod — Distortion
https://www.youtube.com/watch?v=lR7OZ7ZmZVI
For more about Apple’s $350 HomePod smart speaker, you can check out our unboxing video here or our first impressions review here.
In addition to the new ads, Apple has also released a more in-depth User’s Guide to guide potential customers (or existing HomePod owners) through the features offered by its new smart speaker.