When it comes to mobile, Microsoft has been caught with its pants down twice in the last four years.
The first time was when the original iPhone completely turned the smartphone industry upside down overnight back in 2007. Microsoft was so slow to respond that by the time they released their first true touch-based operating system, Windows Phone 7, in November of last year, they had gone from a dominant player in the smartphone market to losing almost all of their market share.
Before Microsoft could even get Windows Phone 7 out the door, though, it happened again. Apple released the iPad in 2010, and this time, iOS didn’t just revolutionize smartphones… it attacked the very foundations of Microsoft’s Windows empire itself, cannibalizing laptop sales and utterly destroying the netbook market.