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Leaked memo reveals Apple’s obsession with packaging

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Apple store istanbul
Apple Stores are about to look like this inside and out.
Photo: Apple

We already knew that Apple has taken an interest in how its third-party partners present their wares in the Apple Store, but a leaked memo is describing just how seriously the company is taking this new initiative.

Other than the clean white background that it’s so fond of, Apple is also asking vendors to pay attention to the typefaces they use and even the angles from which they photograph their products.

So it turns out Apple is controlling and particular. Who knew?