John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
With the launch of the Mac App Store set to occur in mere months and with Apple already encouraging developers to prepare to submit applications to Cupertino in November, it was only a matter of time before the App Store for Mac guidelines leaked out in full thanks to some anonymous NDA-breaking developer.
Itâs a long list, which you can see in total after the jump, but thereâs a few standout restrictions which are sure to raise some eyebrows. ReadWriteWeb has an excellent overview of the more notable ones. Weâre particularly puzzled by Appleâs seeming aversion to RSS readers on the App Store, as well as their specific mention of a policy ban against all Russian Roulette simulators.
Steve Jobs is feeling pretty smug after yesterdayâs unveiling of the new and svelter than ever MacBook Airs⌠so smug that he spent the hours after yesterdayâs Back To Mac event openly ridiculing the morbidly obese laptops of the journalists present.
The exchange was reported by Forbesâ Brian Caulfield, who reported that after yesterdayâs Back To Mac presentation, Steve Jobs loped up to him and pointed one trembling finger at the morbidly obese Dell M1210 Caulfield was writing a story upon and began to laugh at its fatness.
Yesterday, Steve Jobs took the stage for the Back to Mac event and finally put the kibosh on the idea of touchscreen iMacs. He made some excellent points: namely, that multitouch really requires a horizontal configuration instead of a vertical one, making it only a really pleasant-to-use experience on a device like a tablet or smartphone.
Makes sense to us.If youâre just dying for the touchscreen iMac experience, though, why not transform your iPad into a semblance of one with the PadDock, which will turn your iPad into a tiny approximation of a 10-inch iPad. It contains built-in speakers, 360 degrees of rotation and the ability to charge and sync your iPad while itâs connected.
I mean, look: the PadDock is really just an iPad speaker dock with a novelty shape. Thatâs cool, but you may well not want to spend $100 on it, especially since the iPad in a vertical docking configuration is going to be subject to the same ergonomic difficulties Steve Jobs says is stopping Apple from bringing multitouch to the displays of their laptops and desktops. But take a good look anyway,because this is the closest to a touchscreen iMac youâre going to get this short of a really ingenious Hackintosh.
Itâs now possible to jailbreak your AppleTV thanks to PwnageTool and greenpois0n, but thereâs not much to do with that jailbreak until developers get cracking on their apps. Luckily, it seems that development for jailbroken AppleTVs is already well under way. A small team of developers over at nitoTV have already written the first native AppleTV app.
Itâs not much, really: just a simple weather app for now. Barely even a widget in scope. The point, though, isnât in the scope: itâs the proof of concept demonstrating that developers can actually run apps on the AppleTV instead of just playing around in the command line.
Limera1n and greenpois0n have made it possible to jailbreak your iOS 4.1 device for almost a couple weeks now, but if youâre like me, any jailbreak not officially released by the iPhone Dev Team under the PwnageTool moniker is worth an eyebrow arch of circumspection.
Good news, then: the Dev Team have finally released PwnageTool 4.1 for Mac OS X, which used a combination of geohotâs contentious limera1n exploit, Comexâs PF kernetl exploit and the Dev Teamâs own pwnage2 exploit.
The previous generation MacBook Air was thin enough to slice a birthday cake or a loaf of bread as an ample library of YouTube videos proved at the time of the notebookâs release. It was so thin, in fact, that though I thought the laptop was functionally useless for real world use in that its wimpy specs and abysmal battery life, it would have been my go-to laptop for use in a post-apocalypse setting: simply file along the edge of the unibody enclosure and the first generation MacBook Air would have made a dandy makeshift machete, perfect for slicing the jugular of a gasoline-crazed motorcycle psycho or lopping off the top of the skull of a flesh-hungry zombie.
The latest MacBook Air is even thinner than its predecessor, and therefore continues the trend of being an excellent survivalistâs laptop. In fact, the new MacBook Air is actually thinner than the blade of an axe, even at the axeâs sharpest point. Yowza. Donât knock it off the table and onto your toes.
Hereâs my question: how long it will take a third-party accessory manufacturer to start selling a heavy, snap-on axe handle for the Air? Iâm keeping my fingers crossed!
Buster Heine: The new MacBook Air has a nice wafting odor of sex coming from the design (except for the metal bezel), but the specs and pricing are a bit disappointing for me. Iâm not a rich businessman on the go, so I donât think Iâm in the target demographic of the new MBAs.
From a practical standpoint, the 13-inch is irrelevant. Iâm really attracted to that beautiful 11.6 inch unit with a $999 price point, but thereâs no point in replacing my 13ⲠMacbook Pro for an underpowered machine that is a few pounds lighter.
The new Macbook Airs confuse me. They seem designed to be a secondary computer, but if I already have an iPad + keyboard, an iPhone, and a MacBook Pro, thereâs no point in buying it because it canât handle everything a MacBook Pro can, and itâs too expensive to be an amateurâs computer. If Apple can bring down the price on the new units I might be tempted, but for now Iâll be resisting the urge to buy the new Apple gear, no matter how sexy it looks.
Steve Jobs has just come on stage with his âone more thingâ⌠and as predicted, itâs a new MacBook Air, in both 11.6 and 13.3-inch versions.
Steve explains that with the new MacBook Air, they wanted to leverage the advantages of the iPad to a real laptop, including instant on, great battery life, amazing standby time, solid state storage, no movie parts and thin and light.
Thatâs the design philosophy that led to the new MacBook Air. Itâs a completely unibody design, 0.11 inches thick at its thinnest, and 0.68 inches at its thickest. Overall, itâs 90% smaller and lighter, with completely silent operation.
The 13.3-incher is running 1440Ă900 pixels, which makes it a higher pixel density than even the 15-inch MacBook Pro. It features a 1.83GHz Core 2 Duo Processor, a max of 2GB of RAM, NVIDIA GeForce 320M graphics, a full size multitouch trackpad, one USB port, an SD card slot and a FaceTime camera.
Itâs the battery life that astounds, though. Itâs a holy crap moment: the new 13.3-inch MacBook Air will supposedly have a 30 day standby time and seven hours of wireless web usage. This thing is basically all battery inside.
The 11.6-inch is mostly the same specs, but has a woeful 1.4Ghz Core 2 Duo Processor, a smaller 1366Ă768 resolution and only 5 hours on wireless web⌠presumably because they had to shrink the battery packs.
So whatâll these cost? Well, the 11.6-inch starts at $999 for 64GB SSD space, while a bump to $1199 will double your storage. The 13.3-inch starts at $1299 for a 128GB hard drive, and jumps to $1599 for a 256GB hard drive.
Honestly? This is pretty underwhelming: even accounting for the major performance bumps you see when you go SSD, thatâs a wimpy computer for the price. Weâre not sure weâre sold. What do you think?
Steve Jobs has just announced the release date for OS X 10.7. Itâll be coming in summer of 2011.
But what about that new App Store? Do developers really have to wait almost a year for it? Nope. The Mac App Store will be released within Snow Leopard within the next ninety days, with App Submissions in November from developers.
Thatâs amazing. I wasnât expecting the Mac App Store this generation of OS X, but here it is, coming down the pipe. I only wonder how worth using itâll be without OS X 10.7 specific new features to make the most of apps within OS X.
With OS X 10.7 Lion, Appleâs also bringing a new element to Macs: the Launchpad.
In launchpad, all of your apps neatly arranged in rows. Thinks stacks for app icons, but instead of flying out of your dock, they are neatly arranged â complete with pages â on your desktop. You can even create folders, just like in iOS.
Essentially, Launchpad is an iOS interface layer for OS X for apps. Just another way in which OS X is becoming more iOS-like.
Apple is bringing the App Store to Macs, and while it wonât be the same as the iOS App Store, itâll leverage some of their benefits.
It makes sense: there have been 7 billion downloads from the App Store, and Apple wants that money on the Mac side of things. According to Steve, itâll be ââthe best place to discover apps. It wonât be the only place, but be the best place.â
Apps will automatically install on the Mac app store, as well as updated, and will be licensed across all of your personal Macs.
Sounds like great news for app developers, and thereâll be the same 70/30 split. Letâs hope the approval process isnât as absurd as it is on iOS.
Introducing what Steve humorously termed as the âentree for today,â Apple has just unveiled OS X 10.7, Lion, which they are, as rumored, describing as iOS meets OS X.
What are we getting? Multitouch gestures, an App Store, App Home Screens, full screen apps, auto save and apps that resume when launched⌠just like in iOS, although how much like in iOS remains to be seen.
FaceTimeâs been a huge success on the iPhone and iPod Touch. You knew it was coming to the Mac, and guess what? Now it has.
Steve Jobs and Phil Schiller demonstrated the new functionality, calling between an iPhone 4 and a Mac. When Steve rotates his iPhone, it rotates on Philâs computer as well. It even does fullscreen.
Wonder how long youâll have to wait? Barely any time at all: Apple will be releasing FaceTime for Mac in beta form today.
iLife â11 has made its showing, and itâs plenty impressive between the substantial improvements to iPhoto, iMovie and Garageband. But when itâll be available?
Well, now. If you buy a new Mac today, itâll be free, as always. Got an existing Mac? Itâll cost $49.
Expect to see our reviews as soon as we can get our grubby hands on it.
The final piece of the iLife â11 puzzle? GarageBand â11, which according to Steve, features some great new features to help fix timing in your music, some more guitar amps and effects, piano and guitar lessons built-in and an in-program âHow Did I Play?â feature.
The next program in the iLife â11 suite that Apple will be talking about today is iMovie â11.
Whatâs new? According to Steve, iMovie â11 has all new audio editing for mere mortals who donât want to invest in Final Cut Pro, as well as one step effects, a people finder, news and sports themes and the ability to create movie trailers.
Steve Jobs has just taken things back from Tim Cook, and now heâs announcing the first new product of the Back to Mac event. As predicted, itâs iLife â11.
âIâd like to talk about iLife. Itâs widely regarded as the best suite of digital lifestyle apps in the world. You canât do this on any other computer. We improve it every year or two, coming out with new version.â
First up, he details the changes to iPhoto, which is gaining vastly expanded fullscreen support, as well as gobs of Facebook enhancements, easier emailing functionality and some new slideshows. Thereâs more though⌠and it only gets more impressive as the presentation goes on.
Now Tim Cook is talking a bit about the vibrant development side of things when it comes to the Mac.
âNow, with the share rising and the units rising much faster than the industry, we have a very vibrant dev community. We have 600k registered Mac devs. Theyâre growing at 30k per month,â he says.
Cook calls out game developers specifically, an area OS X has always been weak in, largely due to bad driver support.
âWe have new devs like Valve. Theyâre bringing titles simultaneously to the Mac and PC. Like Half Life. This is great for the Mac, and a great shot in the arm for gaming on Macs.â
Even Microsoft is making money developing for the Mac. AutoCADâs also coming back. OS X isnât going anywhere.
As is his wont, and despite his appearance at an earnings call earlier this week, Apple is starting off the Back to Mac event with some earnings, this time putting the Mac business in context.
Last year, the Mac side of Appleâs empire account for $22 billion, or 33% of their revenue. So Mac is still big business for Apple, despite iOSâ huge success.
âTo put this in some context, the mac company, if it were standalone⌠and we have no plans to do that⌠would be #110 on the Fortune 500.â
Apple is making three times what they did on OS X five years ago. They have 50 million users world wide. One in five PCs sold at retail is over 20%, and last quarter, the Mac grew two and a half fold.
Thatâs a lot of Macs sold. OS X might be second tier to iOS right now, but itâs still huge business.
With his usual fanfare, Steve Jobs has just strutted onto the stage at Appleâs own Cupertino headquarters for todayâs Back to the Mac event.
Steveâs looking confident, and he has every reason to be with $50 billion in the bank. The big question is, what will Apple be announcing today to add to the corporate coffers? iLife â11 and OS X 10.7 are definites, as is a new MacBook Air⌠but could we also see a Verizon iPhone, refreshed MacBooks and maybe the slam dunk of a totally new product that Apple has somehow managed to keep completely secret by the end of the next hour and a half?
Place your bets in the comments, but best do it quick: Steveâs about to open his mouth, and thatâs when the bets begin to close, one by one.
Tweetie for Mac is still my go-to Twitter client on OS X⌠but man, is it getting long in the tooth. In fact, short of mere habit, I donât know why I stick with it. Itâs painfully behind the times when it comes to the features of more modern and well developed Twitter clients, it doesnât handle stock Twitter functionality like retweets right⌠and the long promised updated, Tweetie 2, is still nowhere to be seen, despite Twitter itself acquiring Tweetieâs mobile versions. Is Tweetie for Mac vaporware?
For a little while, it certainly seemed so, as no lesser person than Twitter founder Evan Williams himself said that Twitter was not âactively investingâ in Tweetie for Mac at this time.
That was pretty astonishing news⌠particularly to MacHeist director John Casanta, who says heâs been in contact with Tweetie dev Loren Brichter. Brichter was quick to allay fears: Tweetie 2 for Mac is still being worked upon, albeit less actively due to Twitterâs acquisition of their mobile products.
Great news⌠but when is Tweetie 2 coming out? Iâm not really sure I can hold out much longer.
Okay, itâs not coming in a few weeks like it was originally rumored, but if youâre a long time fanatic for Sid Meierâs Civilization series, good news: we now have official confirmation that Civilization V is coming to the Mac in time for Christmas.
The port is being handled by one of the biggest names in OS X game ports, Aspyr Media, who also handled porting Civilization IV and its expansions to the Mac. Hopefully that means Civilization V will also be be available through Steam for Mac, just like its predecessor⌠and also like its predecessor, we hope that means Civilization V will be a Steam Play game, entitling the owner of the PC version to download and play the Mac version for free, and vice versa.
Just as they did for Septemberâs iPod Event, Apple will be live streaming Steve Jobsâ âBack To Macâ announcements later today, starting at 10:00AM PDT. You can find the official link here.
Like last time, the live stream is only open to people using Mac products. Here are the compatible devices:
⢠OSX 10.6 Mac running Safari
⢠iPhone running a minimum of iOS 3.0
⢠iPod touch running a minimum of iOS 3.0
⢠iPad
Donât worry if youâre stuck on an office PC: weâll be live blogging the event, as usual.
This marks the second time in recent years that Apple has live streamed their own event, supposedly to test their new data centers, although Apple did experiment with live streaming earlier in the decade⌠only for the whole site to keel over under the strain of just 50,000 viewers.
In just two and a half hours, we can all expect Steve Jobs to strut on stage and orgiastically unburden himself of the many new secret products and developments kept a lid upon in Cupertino for the past few months⌠but thanks to some too-eager web monkeyâs blunder over on the official Apple support forums, we have semi-official confirmation of several new products that we now know to expect later today.
Apparently, the official Apple forums have already been setup with new sections dedicated to iMovie â11, iPhoto â11 and GarageBand â11⌠all of which are applications to be found in the rumored iLife â11 software suite that is expected to be announced today.
Thereâs more juicy gossip than that though: the Polish geeks who found the new product sections also found one for the new MacBook Air, as well as a âReserved 2010â section, which could be just about anything. Does Steve have a surprise announcement up his sleeve, or will that Reserved 2010 sub-forum turn into an official section for Mac OS X 10.7 or even the CDMA iPhone?
If you mostly play around with Macs, youâve probably never heard of Cool Master: the company usually dedicates itself to the task of making the sorts of outrageous, glowing computer cases favored by the sort of mouth breathing PC uber-nerds who list their Counterstrike stats on their curriculum vitaes.
Itâs interesting, then, to see Cool Master release a product that can be used by Apple fans, even if it is as bog standard a gadget as an external battery pack.
Called the Choiix Power Fort 5.5 Whr, this battery pack is about the same size as an iPhone and has a single charge port on the bottom that will allow it to juice up any gadget under the sun capable of sucking down electricity through the USB standard.
For Apple-only households, this means you can juice your iPod Touch or iPhone up for an additional eight hours. iPods can expect another 48 hours of on-the-road battery life. Even the iPad should get a few extra hours from the Choiix, and Cool Master says that the 5.5Whr can be recharged up to 300 times while retaining 85% of its total capacity.
Is it worth buying? If youâre looking to recharge a variety of devices, it might be a good deal, but itâs hard to tell, given how cagey Cool Master is being about the price.