Apple’s upcoming OS X 10.11.4 update will fix broken Twitter links in Safari. The fix is already available in the third 10.11.4 beta, which rolled out earlier this week, and it should be available to all by the end of March.
Apple didn’t shell out for a super-expensive Super Bowl commercial last night, but CEO Tim Cook still managed to bring tons of attention to the iPhone — just not in the way he intended.
Celebrating the Bronco’s ugly victory over the Panthers last night, Cook tweeted a picture of the post-game festivities from the 20 yard line. It’s a position millions of people would’ve died to be in, but the only thing Twitter seemed to care about was how horribly blurry Tim’s photo turned out, leading to a flood of “shot on iPhone” jokes.
Compared to tech companies whose PR departments act like celebrity hangers-on, bigging you up and laughing at your jokes to win favor, Apple’s uber-succesful public relations department is more like the movie Mean Girls in its approach to those not on its wanted list.
And with the proposed new hiring of a former Apple communications wizard, it seems that Twitter’s looking to get in on the Cupertino-style action.