Apple CEO Tim Cook never has to think about how best to observe World Photography Day. He can search Twitter for the hashtag “Shot on iPhone” and look for moving images to repost.
Cook’s curation never disappoints as evident by today’s observance of an unofficial holiday honoring dedicated shooters.
Cook, of course, has a very practical reason for celebrating World Photography Day. Apple’s iPhone camera is considered the spark that turned everyone into photographers. The iPhone also made Apple one of the world’s richest companies.
Apple spends great amounts of money showing off its community of iPhone photographers on billboards, in magazine ads and on television.
Retweeting some stunning photos is a little free advertising.
“Happy #WorldPhotographyDay!,” Cook wrote. “Today and every day we are inspired by what our customers capture with iPhone. Take a look at some of our recent favorites from around the world.”
“On a recent summer road trip with my family we stopped to play on these hay bales. I caught a photo of my daughter airborne with her pigtails flying into the sky.” #shotoniPhone by Todd Lawson (IG: ToddLawsonPhoto) pic.twitter.com/6sTDX3gPw2
— Tim Cook (@tim_cook) August 19, 2019
“Double Rainbow adorned by elephants in the beautiful Savannah at Amboseli, Kenya.” #shotoniPhone by Varun Aditya (IG: varun.aditya) #WorldPhotographyDay pic.twitter.com/dq0iv6idLb
— Tim Cook (@tim_cook) August 19, 2019
