Should ‘peak iPhone’ make Apple terrified about the future? [Friday Night Fights]

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Are you worried about Apple?
Photo: Ste Smith/Cult of Mac

Apple just reported its worst quarter in 13 years.

FNF-bugRight now, that’s just a small blemish on an otherwise darn near perfect record. But the concern is that it could signal the start of a much greater decline, ushering in an era in which Cupertino is no longer the overwhelmingly dominant force in all things shiny and aluminum.

Should Tim Cook and Co. really be worried about declining demand, and should fans be worried about Apple’s future? Or will our favorite gadget maker be back with a bang?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we throw hands (not literally) over these topics and more!

Apple reveals you’re saying its product names wrong

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Don't call them 'iPhones'
Photo: Ste Smith/Cult of Mac

Apple’s VP of Marketing Phil Schiller has revealed that pretty much everyone pronounces Apple’s product names completely wrong — and they don’t even know it.

Saying the plural form of “iPhone” seems like a fairly straightforward deal. It’s “iPhones,” right?

Not so, says Schiller, who unleashed a tweetstorm lecture on the official way to tell your friends that you own lots of Apple smartphones.

Liveblog: Apple’s toughest earnings call in a decade

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How bad is peak iPhone?
Photo: Ste Smith

Apple earnings calls are usually a time for celebration and gloating, but for the first time in over a decade the company is poised to post declining profits.

Tim Cook warned Wall Street that this would likely happen due to declining iPhone sales. Have we really reached “peak iPhone”?

Analysts and reporters will be grilling Cook and Apple CFO Luca Maestri during today’s Q2 2016 earnings call. Investors will be looking for signs that Apple still has room to grow. And Cult of Mac will be right here, liveblogging the entire Apple earnings call — and translating the financial gibberish — when the big event starts at 2 p.m. Pacific.

Get in on the action below:

Apple adds Box veteran to boost enterprise efforts

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Kate Appleton will be in charge of getting more businesses to use iPhones and Macs.
Photo: BlackBerry

Apple’s push to become a great company for large companies as well as consumers is getting a big boost this week with the hiring of former Box employee Karen Appleton who has joined the company in an enterprise-focused role.

Appleton revealed last week that she was leaving Box after working with the company since 2007 as employee number 8, but she hasn’t said what exactly she will be doing for Apple.

Will WWDC 2016 be another Apple snooze-fest? [Friday Night Fights]

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Are you excited?
Photo: Ste Smith/Cult of Mac

Apple’s most recent keynotes have been a little… boring. Even die-hard fans have been left disappointed by the lack of action and surprises, but with WWDC 2016 right around the corner, many have high hopes that Apple’s about to buck that trend.

FNF-bugApple’s keynote will offer our first sneak peeks at iOS 10 and the next big upgrades to OS X, watchOS, and tvOS — plus possible refreshes for Apple Watch and various Macs. Will these things make up for the lack of excitement?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we talk about (argue over) all things WWDC!