Apple isn’t following its usual strategy for product launches. Rather than holding a press event during which a collection of devices get shown off, it’s spread the news out across multiple days.
This has brought plenty of attention to products that might otherwise have been lost in the furor around bigger announcements, and is also creating excitement about what’s coming next.
As thrilling as new Apple devices are, this week’s surprise hardware updates really screwed the pooch on one important front: product naming.
The “new” iPad Air and iPad mini join a lineup of tablets with a variety of features and price points that will boggle the minds of even the most ardent Apple fanatics.
How did Apple’s naming strategy go so far off the rails? For the sake of the average customer, Cupertino’s once-brilliant branding needs to kick into gear. Because right now, the toxic hellstew of Apple product names is utterly confusing.
The pricey iMac Pro didn’t quite get a refresh like the standard iMac today, but Apple has added some new upgrade options.
Those with a need for speed can now equip the all-in-one with AMD Radeon Pro Vega 64X graphics and up to 256GB of RAM for the first time. But be prepared to break the bank (or maybe rob a bank?) for the most impressive model.
The standard iMac is faster than ever thanks to a surprise refresh that delivers Intel’s ninth-generation processors and powerful Vega graphics.
Apple says its refreshed all-in-one offers a “dramatic increase” in both compute and graphics performance, making this “the world’s best desktop.” You can order yours today from the Apple Online Store.
With B&H Photo offering up to $600 off the MacBook Pro at right now, and big discounts on other Apple computers popping up all over the place, it’s a great time to sell your old machine and bag a bargain upgrade.
And you could just be sitting on a small fortune. Cult of Mac typically pays more for your old Apple devices than other trade-in services — and we won’t leave you waiting ages for your cash. Get a quote today and find out how much your old Mac is really worth.
Before Apple’s magical product pipeline pops out a plethora of new goodies this year, it might be good to take a minute to appreciate the insane number of products the iPhone-maker has come out with over the last 42 years.
Keeping tabs on all the products Apple comes out within a single year is hard enough, but some ambitious person has created a detailed graphic that shows everything Apple has ever made.
Prepare to be overwhelmed by all the innovations:
Satechi just launched an aluminum iMac stand with a built-in USB-C hub. Not only will it give your computer some additional height, it makes it much easier to connect a variety of external peripherals.
The iMac comes with multiple built-in USB ports, but the ones in this hub are easier to access.
2018 was a rollercoaster year for Apple — with incredible highs, massive dips, and probably an executive or two throwing up along the way.
Apple became the first $1 trillion public company in U.S. history, unleashed some amazing new products, and pulled in record amounts of cash. But it also faced lows, from the iPhone-throttling controversy to a tanking stock price at the end of the year.
One thing that can’t be said, however, is that this was an uneventful 12 months for Cupertino. Here’s a recap of some of the year’s most memorable Apple moments.
The most recent macOS Mojave update suggests we’ll soon see new AMD Vega GPUs coming to the Mac.
Apple recently introduced a refreshed MacBook Pro with faster Vega graphics chips, and it seems those GPU upgrades will continue in early 2019 for other machines in the company’s lineup.
A growing class action lawsuit is seeking more plaintiffs to take Apple to court over its iMacs and MacBooks.
The accusation? That by selling computers without dust filters, Apple is willfully ignoring something which can interfere with the “functionality and use” of the high-end displays.
