Why this week’s Apple PR blitz is brilliant [Opinion]

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Updated iMacs, AirPods, and iPads have all debuted this week. What’s next?
Updated iMacs, AirPods, and iPads have all debuted this week. What’s next?
Photo: Ed Hardy/Cult of Mac

Apple isn’t following its usual strategy for product launches. Rather than holding a press event during which a collection of devices get shown off, it’s spread the news out across multiple days.

This has brought plenty of attention to products that might otherwise have been lost in the furor around bigger announcements, and is also creating excitement about what’s coming next.

Please, Apple, sort out your product naming nightmare [Opinion]

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Jumbled letters
Apple's new iPads underline its problem with product naming.
Photo: Lucille Pine/Flickr CC

As thrilling as new Apple devices are, this week’s surprise hardware updates really screwed the pooch on one important front: product naming.

The “new” iPad Air and iPad mini join a lineup of tablets with a variety of features and price points that will boggle the minds of even the most ardent Apple fanatics.

How did Apple’s naming strategy go so far off the rails? For the sake of the average customer, Cupertino’s once-brilliant branding needs to kick into gear. Because right now, the toxic hellstew of Apple product names is utterly confusing.

iMac Pro now available with Vega 64X graphics and 256GB RAM

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iMac Pro
It's going to cost you.
Photo: Apple

The pricey iMac Pro didn’t quite get a refresh like the standard iMac today, but Apple has added some new upgrade options.

Those with a need for speed can now equip the all-in-one with AMD Radeon Pro Vega 64X graphics and up to 256GB of RAM for the first time. But be prepared to break the bank (or maybe rob a bank?) for the most impressive model.

Faster iMac delivers Intel’s latest chips and Vega graphics

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Apple iMac 2019
'The world's best desktop.'
Photo: Apple

The standard iMac is faster than ever thanks to a surprise refresh that delivers Intel’s ninth-generation processors and powerful Vega graphics.

Apple says its refreshed all-in-one offers a “dramatic increase” in both compute and graphics performance, making this “the world’s best desktop.” You can order yours today from the Apple Online Store.

Sell your old Mac today and bag a bargain upgrade

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Mac
Isn't it time you swapped that dusty old Mac for a new one?
Photo: Ste Smith/Cult of Mac

With B&H Photo offering up to $600 off the MacBook Pro at right now, and big discounts on other Apple computers popping up all over the place, it’s a great time to sell your old machine and bag a bargain upgrade.

And you could just be sitting on a small fortune. Cult of Mac typically pays more for your old Apple devices than other trade-in services — and we won’t leave you waiting ages for your cash. Get a quote today and find out how much your old Mac is really worth.

Handy graphic shows every Apple product ever

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apple
How many of these Apple products have you owned?
Photo: Tucker Jaxson/Visually

 

Before Apple’s magical product pipeline pops out a plethora of new goodies this year,  it might be good to take a minute to appreciate the insane number of products the iPhone-maker has come out with over the last 42 years.

Keeping tabs on all the products Apple comes out within a single year is hard enough, but some ambitious person has created a detailed graphic that shows everything Apple has ever made.

Prepare to be overwhelmed by all the innovations:

New iMac stands puts 7 ports where you need ‘em

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Satechi Type-C Aluminium Monitor Stand Hub for iMac
This aluminium stand saves you from having to reach around to the back of your iMac to get to the USB ports.
Photo: Satechi

Satechi just launched an aluminum iMac stand with a built-in USB-C hub. Not only will it give your computer some additional height, it makes it much easier to connect a variety of external peripherals.

 

The iMac comes with multiple built-in USB ports, but the ones in this hub are easier to access. 

2018 was a wild ride for Apple [Year in Review]

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Year in Review Everything Apple Did 2018
It was a busy year in Cupertino.
Photo: Killian Bell/Cult of Mac

Cult of Mac Year in Review 2018 2018 was a rollercoaster year for Apple — with incredible highs, massive dips, and probably an executive or two throwing up along the way.

Apple became the first $1 trillion public company in U.S. history, unleashed some amazing new products, and pulled in record amounts of cash. But it also faced lows, from the iPhone-throttling controversy to a tanking stock price at the end of the year.

One thing that can’t be said, however, is that this was an uneventful 12 months for Cupertino. Here’s a recap of some of the year’s most memorable Apple moments.

Lack of in-built dust filters damages Macs, claims class action suit

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macOS high sierra
Class action lawsuit says Macs should come with built-in dust filters.
Photo: Apple

A growing class action lawsuit is seeking more plaintiffs to take Apple to court over its iMacs and MacBooks.

The accusation? That by selling computers without dust filters, Apple is willfully ignoring something which can interfere with the “functionality and use” of the high-end displays.