Companies using their iPhone app to schedule online group events so they can stay in business during the COVID-19 pandemic won‘t be required to share their revenue with Apple for many months.
It’s one of several moves Apple made recently that could soften its image a bit.
Apple will cut App Store fees in half for small-business developers of iPhone applications. But while the change sounds dramatic, it will actually lead to a relatively tiny reduction in Apple’s revenue, according to a market-research firm.
Apple on Wednesday confirmed plans to cut App Store fees to just 15% for many of its developers.
The lower rate, which comes into effect in January as part of the new App Store Small Business Program, applies to those who earn less than $1 million a year in app revenue and in-app purchases.
Apple’s two theft claims against Epic Games were on Tuesday dismissed by a federal judge in California.
Epic filed the counterclaims filed in September, just weeks after the game-maker sued Apple for alleged anti-competitive actions. Cupertino removed Fortnite, the hugely popular battle royale game, from the App Store after Epic gave players on iOS devices the ability to purchase in-game currency outside of Apple’s ecosystem.
Like most tech giants, Apple and Google have a strange “coopetition” relationship, whereby they simultaneously compete and work together.
The latest example? Google, the company that spawned the rival Android mobile operating system, was the top developer in Apple’s iOS App Store last month.
What do you do when you pick up some food in the store, and want to quickly check how good or bad it is for you? You glance at the nutrition label, of course.
Throughout the last century, mandated labels on food forced manufacturers to reveal more and more information about the contents of their products — and their effects on people who consume them. Now Apple is bringing that same level of insight to apps in the App Store.
It’s about time!
As apps become ever more central to our lives — with increasing access to our most sensitive personal data — transparency about exactly how developers use that information is becoming more necessary than ever.
In its latest 10-K annual report, detailing its 2020 financial reports, Apple warns investors that if it’s made to reduce the commission it charges in the App Store, this could have a “materially adverse” affect on Apple’s bottom line.
Apple includes the clause, which seemingly hasn’t been in previous 10-K reports, at a time when Apple’s commission is being challenged. A number of developers and politicians have suggested that Apple’s control of the App Store in unfair, and that it charges too much.
The app economy has done well during the coronavirus pandemic but some categories have done better than others. According to a new report by app analytics platform Sensor Tower, one category of app that has done exceptionally well are home improvement apps.
In the United States, first-time installs of the top home improvement apps doubled year-over-year between the months of March and September. Monthly active users also grew by 35% during that time.
If you live in Brazil, India, Indonesia, Russia, or South Africa, expect App Store prices to most likely increase over the coming days.
This will affect the price of apps and in-app purchases, and possibly other services like Apple Music — although auto-reneweable subscriptions won’t be affected.
The Coalition for App Fairness, a group of developers targeting what they claim is Apple’s unfair control of the App Store, has more than doubled in size since its formation last month.
According to a new report, the original group of 13 companies — which included the likes of Epic Games and Spotify — has now increased to 40, with another 400 requests to join.
