| Cult of Mac

Mobile gaming rakes in far more money than PC and console

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PUBG Mobile
Revenue from iPhone and Android games like 'PUBG Mobile' dwarfs traditional gaming.
Photo: PUBG

Games played on iPhone and Android represents 61% of the overall gaming market, according to two market analysis firms. And mobile’s lead over PC and console gaming is growing.

The total gaming market is set to hit $222 billion in 2022. For comparison, global film revenue for 2019 (the last pre-pandemic year) was $42.5 billion.

Small developers are earning more through the App Store

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Small developers are earning more through the App Store
Revenue growth for small App Store developers outpaces growth for large developers.
Photo: Apple

App Store revenue for smaller developers increased by 113% over the past two years – more than double the growth of large developers, according to a study financed by Apple.

And the iPhone app economy supported more than 2.2 million jobs in the U.S. in 2021.

Apple reminds developers their apps must offer account deletion by June 30

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App Store must add third-party payments
iOS apps will soon be required to offer an option to delete accounts
Image: Apple/Cult of Mac

Ahead of the June 30, 2022 deadline, Apple has reminded developers that if they offer users an option to create new accounts from their app, they must also provide a way to delete them.

Apple first announced this change in June last year, with the rule initially set to go into force by January 31, 2022. However, due to the complexity involved, the company delayed its implementation by five months to give developers additional time.

You can no longer pay for Apple services in India using a credit or debit card

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Developer relations is getting more complex
Blame the new RBI regulations for this move from Apple
Photo: Ed Hardy/Cult of Mac

Apple has sent out emails to its customers in India informing them that it won’t be accepting credit and debit cards for payments on the App Store and other Apple services starting June 1, 2022.

The announcement comes ahead of the new regulations from the Reserve Bank of India (RBI) going live.

iPhone apps can now increase subscription prices without permission

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Apple raked in the cash last quarter.
Developers no longer need approval to increase iPhone subscription prices.
Photo: Jim Merithew/Cult of Mac

Pay attention to renewal notices for App Store subscriptions because these are the only notification you’ll receive that the cost is going up. Developers are now allowed to increase iPhone app subscription prices without users having to opt in.

There are limits on how much the fees can go up, though.

Apple wants to make more money from streaming and advertising

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An Apple One bundle might be announced in September. Or October.
Eddy Cue wants Apple to make more money from its streaming and advertising businesses.
Photo: Ed Hardy/Cult of Mac

Eddy Cue, Apple’s SVP of Services, is reportedly looking to restructure the company’s offerings to make a more significant push in streaming and advertising.

Apple’s services business has been growing rapidly over the last few years. It currently boasts more than 825 million paid subscribers.

iPhone owners are pickier about apps than Android users

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iPhone owners are pickier about apps than Android users
iPhone users have higher standards for third-party software than Android users.
Image: Cult of Mac

Third-party iPhone apps scored significantly lower than their Android counterparts, according to an analysis of user reviews of 4,400 top mobile apps.

This does not necessarily mean that Android offers better third-party software, though. iPhone users simply expect more from their apps.

“The data shows iOS users are more critical of mobile apps than Android users are,” said David Kravets, senior content marketing manager for unitQ, the company that did the research, in an interview with Cult of Mac.

And after going through nearly 122 million reviews, unitQ analysts say there’s “lots of room for improvement” in mobile software.

Apple gives devs more time to update outdated apps before App Store removal

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2021 App Store Awards
Apple moved back the deadline for devs to update their 'outdated' App Store applications.
Photo: Apple

Apple still intends to remove iPhone applications it considers outdated from the App Store, but has given developers more time to update their software. The deadline has changed from 30 days to up to 90 days.

And Apple says it focuses the App Store Improvements process on applications that are hardly ever downloaded.