Mac shipments fell during the third quarter of 2019 as PC sales continued to grow, according to new estimates from Gartner.
Apple’s market share declined as a result, but the company maintains its fourth spot for now. And shipments will almost certainly be boosted soon by the launch of the all-new Mac Pro and 16-inch MacBook Pro.
You could be waiting longer than anticipated to get your hands on Apple’s next-generation iPad Pro. One trusted analyst says the refresh will arrive in early 2020 with the iPhone SE 2, while the 16-inch MacBook Pro will come even later.
This could mean that October Apple event we’ve all been waiting for won’t happen after all.
The latest version of Final Cut Pro X is out now with a new Metal engine that promises a big performance boost. It also make optimizations for the all-new Mac Pro and Pro Display XDR.
Apple is today bringing the same Metal engine to Motion and Compressor, too.
An Apple October event hasn’t yet been announced, but there’s such an impressive list of products that are supposedly ready to launch that the company seems to need a big venue to show them all off.
There’s an epic new Mac, a big MacBook, fresh iPads and plenty more, all reportedly coming soon.
The U.S. federal government denied Apple’s request to be exempt from the 25% tariffs that affected some components of the new Mac Pro.
Apple revealed last week that it will make the Mac Pro at its plant in Austin, Texas which some observers thought might be key to getting relief from Trump’s tariffs. The U.S. Trade Representative posted its decision today saying Apple didn’t show that the tariffs would cause severe economic harm to the U.S.
Apple today confirmed that its brand new Mac Pro will be manufactured in Austin, Texas. It will soon enter production at the same facility where the last Mac Pro was assembled.
The move is part of Apple’s commitment to U.S. economic growth, it says. It is currently on track to invest $350 billion into its home country by 2023.
August 7, 2006: Apple unleashes the Mac Pro, a high-end desktop computer that complete’s the company’s transition to Intel processors.
Built for computation-heavy tasks like 3D rendering and professional audio and video editing, the quad-core, 64-bit Mac Pro serves as a replacement for the Power Mac G5 (from which it borrows its aluminum “cheese grater” design).
Apple would prefer to build the upcoming Mac Pro in the United States. In fact, the company is trying to make it happen, CEO Tim Cook said Tuesday.
“We’ve been making the Mac Pro in the United States and we want to continue doing that,” Cook said during Apple’s earnings call. “We’re working and investing currently in the capacity to do so. We want to continue to be there.”
The most yawn-inducing Apple earnings call of the year is just days away, and Wall Street is eagerly anticipating the results — though maybe for reasons you wouldn’t expect.
Apple CEO Tim Cook and CFO Luca Maestri are scheduled to hop on the phone with investors at 2 p.m. Pacific next Tuesday for Apple’s Q3 2019 earnings call. Even though Apple doesn’t reveal quarterly sales for iPhones anymore, there are a lot of metrics to look for that could clue us in on how well or poorly the company is performing lately.
Keep an ear out for these five things during Apple’s July 30 earnings call.
President Donald Trump said Friday that Apple will not receive special treatment for Mac Pro components made in China.
Apple submitted multiple requests asking the Trump administration to exclude certain Mac Pro parts from a 25% import tariff. But Trump says the U.S. government will not extend any special waivers or relief to Cupertino.
“Make them in the USA,” Trump tweeted.
