Today in Apple history: MacBook Air becomes ‘world’s thinnest notebook’

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A plain manila envelope became a key stage prop for selling the MacBook Air.
A plain manila envelope became a key prop for selling the MacBook Air.
Photo: Apple

January 15: Today in Apple history: MacBook Air becomes 'world's thinnest notebook' January 15, 2008: Steve Jobs shows off the first MacBook Air at the Macworld conference, calling the revolutionary computer the “world’s thinnest notebook.”

The 13.3-inch laptop measures only 0.76 inches at its thickest point and 0.16 inches at its tapered thinnest. It also boasts a unibody aluminum design: An Apple engineering breakthrough allows the crafting of a complicated computer case from a single block of finely machined metal.

In a brilliant piece of showmanship, Jobs pulls the super-slim laptop out of a standard interoffice envelope during his keynote. (You can watch his introduction of the MacBook Air below).

Mac shipments fall in 2019 despite impressive growth for PCs

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macBookpro
The 16-inch MacBook Pro couldn't save falling Mac shipments.
Photo: Apple

A big MacBook Pro refresh and a long-awaited Mac Pro overhaul couldn’t prevent Apple computer shipments from suffering another decline in 2019, according to new data.

Both IDC and Gartner say Mac shipments fell during the final quarter of 2019, and for 2019 as a whole. That’s despite decent growth for PCs, which enjoyed the highest single-quarter shipment volume in four years during Q4.

Bag a 2018 MacBook Air for under $740 [Deals & Steals]

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DS-Dec-27
Quick! They're selling fast!
Photos: Apple, Case-Mate

Want to spend your holiday cash on a sweet Apple laptop? Look no further than the 2018 MacBook Air, which is now available for under $740 from Woot.

That’s just one of the awesome offers in today’s Deals & Steals roundup. Other highlights include:

Find all these and more in our Deals & Steals roundup below.

Want a new Mac Pro? Sell your old machine for upgrade cash!

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The Mac Pro is being
Turn your dusty old Mac into a fat stack of cash.
Photo: Ste Smith/Cult of Mac

Apple’s all-new Mac Pro is finally ready to order … and it ain’t cheap. But Cult of Mac can help make yours more affordable by offering you a sweet stack of upgrade cash.

Sell your old Mac to us before you upgrade and we’ll give you a great price. We will also make the whole process quick and simple — and we’ll cough up real cash you can spend anywhere you like.

Wonderful gifts for any Mac fan [Gift Guide 2019]

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Mac-Gift-Guide-2019
Shopping for a Mac fan? Start here!
Image: Killian Bell/Cult of Mac

If you’re buying for an Apple fan who loves their Mac, there are loads of awesome gifts you should consider. We’ve rounded up the best to make your holiday shopping a little easier.

Gift-Guide-2019-bugWe’ve picked out the best headphones, mice, keyboards, and more so that you don’t have to spend hours hunting down the perfect purchase. And many of them are on sale today for Cyber Monday.

Now all you have to do is break out your wallet.

Want a 16-inch MacBook Pro? Sell your old model for the best price!

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Selling your old MacBook is easier than you think.
Photo: Tianyi Ma/Unsplash

Apple’s long-awaited 16-inch MacBook Pro is on sale now, and it’s (almost) everything we hoped it would be. If you’re lusting after one, Cult of Mac’s buyback program can help make it more affordable.

We pay great prices for used MacBook, MacBook Air, and MacBook Pro units — and we make the whole process quick and simple. We also cough up real cash, so you can spend it anywhere you like.

Forget the MacBook Air. Roll your own Apple ‘laptop’ for less than $600.

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The Brydge Keyboard on the 10.2 iPad
An iPad with a Brydge keyboard is a pretty good replacement for a Mac!
Photo: Ian Fuchs/Cult of Mac

A year ago, when Apple introduced the latest iPad Pro models, I called the tablet the computer for everywhere. To this day, I still think the 2018 iPad Pro, complete with Apple Pencil and Smart Keyboard Folio, is an incredible setup for tons of situations. At the same time, it’s anything but cheap, starting at $1,107 for an 11-inch model with keyboard and Pencil.

Then there’s the Mac laptop lineup. Apple’s current cheapest offering is the MacBook Air, also starting at $1,100. Fortunately, you don’t have to drop over a grand to get an incredibly versatile, powerful, and portable budget laptop made by Apple.

Google takes aim at Apple with Pixel 4, Pixel Buds and more

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Google
Google has a bunch of new hardware coming down the pipeline.
Photo: Google

Google is gunning for Apple with a wave of new products designed to compete with everything from the iPhone to AirPods.

During its hour-long event this morning, Google revealed its best smartphone ever in the Pixel 4 and we must say, it actually looks pretty awesome. Google also came out with new smart speakers, WiFi routers, a new MacBook competitor and much more.

For a company that makes most of its money off of search engine ads, Google’s hardware game is finally looking like a worthy Apple challenger.