Google takes aim at Apple with Pixel 4, Pixel Buds and more

By

Google
Google has a bunch of new hardware coming down the pipeline.
Photo: Google

Google is gunning for Apple with a wave of new products designed to compete with everything from the iPhone to AirPods.

During its hour-long event this morning, Google revealed its best smartphone ever in the Pixel 4 and we must say, it actually looks pretty awesome. Google also came out with new smart speakers, WiFi routers, a new MacBook competitor and much more.

For a company that makes most of its money off of search engine ads, Google’s hardware game is finally looking like a worthy Apple challenger.

Suddenly, MacBooks are back in high demand

By

The MacBook Pro has a Touch Bar, and a better display.
MacBook shipments were way up last quarter, and are predicted to rise this quarter too.
Photo: Apple

Shipments of MacBooks were up almost 20% during the second quarter of this year compared to the same period of 2018, according to a market-research firm.

And the analysts predict another 20% growth in the current quarter, buoyed by the release of the 16-inch MacBook Pro.

Microsoft’s latest ad features Surface-loving guy called Mac Book

By

Microsoft ad
Yep, that's the guy's real name!
Photo: Microsoft

Apple rarely, if ever, pokes fun at its competition in ads these days. But that same lesson hasn’t been learned by Apple’s rivals — as a new Microsoft ad for the Surface Laptop 2 shows.

For the ad, Microsoft (or, rather, its ad agency) tracked down a real life guy named Mackenzie “Mac” Book from Sydney, Australia. Guess whether he prefers Microsoft or Apple’s laptop? The hint is in the fact that it’s a Microsoft ad.

16-inch MacBook Pro might be first to get new scissor keyboard

By

MacBook Keyboard
The keyboard in the newest MacBooks have the same problem as earlier ones.
Photo: Apple

One of the worst problems with the MacBook Pro and other Apple notebooks is finally going to get fixed this year.

Apple reportedly will move away from its controversial butterfly keyboard in favor of a more reliable design. And according to the best Apple analyst in the game, the new keyboard will come to the 16-inch MacBook Pro first.

How to fake True Tone on older Macs

By

Make your Mac match its surroundings.
Make your Mac match its surroundings.
Photo: Charlie Sorrel/Cult of Mac

Owners of recent MacBooks Pro and Air can enjoy True Tone, a great technology that uses an ambient light sensor to match the color of the Mac’s display to its surroundings. True Tone mimics a white sheet of paper, which reflects the ambient light. The goal is to avoid a cold-blue screen when you’re in a nice, warmly lit room.

True Tone is a wonderful feature, and really makes everything look better. But it’s only available on new Macs. Today we’ll see how you can fake it on older computers.

These 2019 MacBook Pro models offer best bang for your buck

By

The MacBook Pro has a Touch Bar, and a better display.
Our simple system for determining which MacBook Pro offers the most bang for the buck can help you choose the right one for you.
Photo: Apple

You need a 2019 MacBook Pro, but there are so many of configurations to choose from, with the top model more than twice as expensive as the base one. Naturally, Apple makes you pay extra for a faster processor, but is the additional cost worth it?

We took benchmarking scores for all the variations of the newest Mac laptop and divided them by the cost of each. The results might well surprise you.

New Macs smackdown! [Cult of Mac Magazine No. 305]

By

New Macs smackdown in Cult of Mac Magazine No. 304
Get the latest on the new MacBook lineup.
Cover: Leander Kahney/Cult of Mac

Apple just radically simplified its laptop lineup, rolling out great updates to the MacBook Air and MacBook Pro (and killing two models). Now the big question is, which Apple laptop is right for you? Here’s our buyer’s guide to the new MacBooks.

Find out what makes these new machines so enticing and different in this week’s issue of Cult of Mac Magazine. Grab it for free from the iOS App Store to enjoy on your iPad. Or read the rest of the best Apple news, reviews and how-tos in your browser by clicking on the headlines below.

Big Mac updates! This week on The CultCast

By

CultCast 396
It's a great time to buy a MacBook.

This week on The CultCast: Big Mac updates! Apple just refreshed the MacBook Air (and dropped the price), and supercharged the 13-inch MacBook Pro. Plus: A new report says Apple will finally update the butterfly keyboard with a design we were all hoping for. And we wrap with a true story that could save you thousands: How neglecting the batteries in your tech could cost you big-time

Our thanks to Squarespace for supporting this episode. Easily create a beautiful website all by yourself, at Squarespace.com/cultcast. Use offer code CultCast at checkout to get 10% off your first purchase of a website or domain..