John Gruber of Daring Fireball is the most influential Apple pundit on the web, but readers often complain about the lack of comments on his website.
In fact, Gruber’s site is famous for not having comments. In an age when every website falls over itself to accommodate reader interactivity, Gruber stands alone. He has stubbornly resisted adding comments to his site for years.
Gruber has explained that he dislikes comments because they distract from his all-important voice. This is exactly the kind of egotistical statement that makes him unpopular with many people, especially other writers, but a must-read pundit.
But Gruber is about to get comments, whether he likes it or not.
The team behind MacHeist has just launched DaringFireballWithComments.net— a website that mirrors Gruber’s site with, you guessed it, comments.
“It’s good timing since he was gloating over his lack of comments today,” said John Casasanta, the brains behind the project, “and we’re gonna allow anonymous comments. It should be a shitstorm.”
“It’s totally egotistical,” he explained in a podcast, transcribed here. “I want Daring Fireball to be a site that you can’t skim if you’re in the target audience for it. You say, “Oh, a new article from John. I need to read it,” and your deadlines go whizzing by because you have to read what I wrote.”
Casasanta said he has dreamed about the adding comments to DF for years, and pulled it together “on impulse” on Tuesday afternoon.
“It’s a social experiment to see what the site would be like if people were allowed to voice their opinions,” he explained. “I think he’ll embrace it publicly but deep down, he’ll be pissed, which makes me happy.”
There’s no love lost between the two Casasanta and Gruber.
Gruber attacked Cassantra’s wildly successful MacHeist when it first launched, only to praise it later when MacHeist started running paid-advertising on his site. (All Gruber’s posts on MacHeist — good and bad — are here).
“I never called someone a douchebag so many times in my life,” said Casasanta.
Lots of people have called Gruber a douchebag, and a lot worse. Gruber may be influential, but he’s widely reviled for the very personal nature of his attacks — and the inability of critics to answer his charges, often because of the lack of a comments system.
Casasanta noted that DaringFireballWithComments.com pulls in Gruber’s writing by RSS and serves the site’s ads, so Gruber shouldn’t lose any income — and may gain some.
Gruber didn’t immediately respond to a request for comment.
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander is an expert on:
Apple and Apple history
Steve Jobs, Jony Ive, Tim Cook and Apple leadership
Apple community
iPhone and iOS
iPad and iPadOS
Mac and macOS
Apple Watch and watchOS
Apple TV and tvOS
AirPods
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
