The Apple Watch’s improved waterproof technology is on full display in Apple’s newest ad, which catches some waves with the wearable.
Go Surf is the latest in Apple’s “Give the gift of go” series of short holiday ads that show off Apple Watch Series 2’s fitness features. The new ad is accompanied by another spot titled Go Ride that zips through the city on a bike.
Check ’em out:
Apple hopes the new Apple Watch Series 2 will become one of the most popular tech gifts this holiday season, so the company made some new ads highlighting the wearable’s fitness skills.
The two new ads, showing how Apple Watch can help you live a healthier life, were published on Apple’s U.K. YouTube channel today.
Watch them both:
The first documentary from Apple has finally arrived — and it has nothing to do with iPhones or Macs. The film, titled 808: The Movie, chronicles Roland’s legendary TR-808 drum machine and how it influenced the music industry from the ’80s all the way up to today.
Narrated by Beats 1 DJ Zane Lowe, the Apple Music exclusive features appearances by Pharrell Williams, David Guetta, Rick Rubin, Diplo, Questlove, Phil Collins, Beastie Boys and more.
Check out the trailer:
Developers received a surprise update for iOS 10.2 this morning after Apple seeded the fifth beta build of the new software.
The new beta comes just four days after Apple released the last version to developers. This time, both devs and public beta testers can get their hands on the iOS update that brings a number of new features to iPhone and iPad.
The Rolling Stones dropped their first album in 11 years today, and to celebrate they sat down with Apple Music to talk about their love of the blues.
Apple seeded a new beta build of tvOS 10.1 to developers today, bringing a number of bug fixes and performance improvements to the Apple TV.
The new MacBook Pro may not have been worth the long wait for many customers that preordered.
Early owners of Apple’s new machine are reportedly encountering problems with the GPU that cause the display to glitch so bad the MacBook Pro becomes unusable at times.
A short, 5-second MP4 video is circulating online which causes iPhones to freeze and lock up, with the only way around it being to perform a forced reboot of the device.
The video originates from the Weib video-sharing app Miaopai. The video doesn’t immediately cause your iPhone to crash, but around 10 second after watching it you’ll notice that your iPhone starts to slow down, before freezing completely.
The jury is still out on whether the Touch Bar will become a useful tool, but one clever coder has already discovered that it’s absolutely terrible for playing video games on.
The Touch Bar on the new MacBook Pro is officially the latest absurd piece of tech to run Doom. Apple’s guidelines specifically bans games from running on the Touch Pad but that didn’t stop a developer from porting it onto the narrow screen that’s only 60 pixels heigh.
Check it out:
Instagram announced two new features Monday that gives users more privacy controls while letting them be spontaneous with only the followers they choose.
Live Video will be added to Instagram Stores to let users connect in the moment with a live story that disappears from the the app after your broadcast. Instagram also is giving users the ability to send photos and videos that disappear from your friends’ inboxes after they have seen them – and you will be alerted when a user sees it or takes a screen shot.
Apple is sending a message of unity this Christmas season with a new ad that features an unexpected guest: Frankenstein’s monster.
The heartwarming ad starts with Frankie in his little cabin in the mountains, recording music on his iPhone. Then the misunderstood monster makes his way down to a little village to unleash a surprise none of the locals were expecting.
Check it out:
The new MacBook Pro finally lands in stores this week, and an awesome new Apple ad celebrates the arrival.
In the new spot, called “Bulbs,” Apple links the invention of fire, the wheel, plow and more to the creation of the Touch Bar, the thin OLED strip that completely changes how you interact with your Mac.
Cord cutters rejoice — Sony revealed today that it is bringing its popular streaming service, PlayStation Vue, to Apple TV.
Apple will reportedly slash its 30 percent App Store fee in half for video services that support its upcoming TV app, according to a new report. The incentive should persuade more providers to support the app, which is set to be released next month.
A documentary titled 808, chronicling the cultural impact of the Roland TR-808 drum machine, will debut as an Apple Music exclusive on December 9.
Narrated by Beats 1 DJ Zane Lowe and featuring interviews with various big music names — including Apple favorite Pharrell — the documentary previously debuted at 2015’s SXSW Film Festival, although this marks its first wide release.
Check out the trailer below.
Going inside Apple’s design lab is a rare privilege some Apple execs don’t even get, but Jony Ive is giving the world a glimpse inside his lab to celebrate the company’s new book.
In Apple’s latest video, Jony Ive’s disembodied voice floats through his Industrial Design Studio while describing the processes for making the company’s iconic gadgets. Shots of Apple’s prototyping machines can be seen, as well as the product benches where every single detail of a product is analyzed and reconsidered.
Take a look:
We’ve been waiting for WhatsApp to offer video calling since the feature first leaked out last December — and now the wait is finally over.
The app’s latest update, which is available on iOS, Android, and Windows Phone, lets you video chat with other WhatsApp users for free.
iPhone sales in China might tank once Trump takes over the Oval Office, but late-night TV host Bill Maher has a brilliant product idea that could be Apple’s next big hit.
“It’s now liberals’ turn to become doomsday prepping gun nuts, they just need survival products tailored to our lifestyle,” he said during the most recent Real Time With Bill Maher. To get liberals to love guns, Maher suggests Apple make one called the “Apple iDefender.”
Watch the funny segment below:
Calling all iPhone filmmakers! The Disposable Film Festival is now accepting submissions for its 10th annual program in March 2017.
Heralded as the “Oscars of online video,” the Disposable Film Festival showcases the finest films made on everyday devices and “disposable media,” including cellphones, point-and-shoot cameras, DSLRs, webcams, screen-capture software, Flip cams, and newer technology like Google Glass, 3-D printed stop animation, and more.
Apple’s new ad for the iPhone 7 will have you missing the warmth of summer.
The funny new ad shows off the iPhone 7’s new stereo speakers and waterproofing in a scene that follows an old man at the pool. Titled “Dive.” the ad leads up to a dramatic conclusion when the old man reaches the high dive while blasting tunes.
Check out the new iPhone 7 ad, which debuted on Apple’s YouTube channel today:
The technology behind the Touch Bar on the new MacBook Pro couldn’t have been possible if Apple didn’t already make iOS devices, according to Apple’s VP of Software engineering, Craig Federighi.
After helping reveal the new MacBook Pro during Apple’s “Hello Again” keynote, Federighi explained to YouTuber Marques Brownlee that even though Touch Bar seems like an obvious evolution, Apple didn’t want to just slap a touchscreen on the MacBook and call it good. So the company spent years making sure Touch Bar would be something you’ll want to use immediately.
Netflix won’t be embracing Apple’s vision for the future of television.
Apple revealed its plan to own your TV screen today with a new app called TV. The new service aims to unify your TV experience on iPhone, iPad and Apple TV by taking you straight to content, but the two best streaming services won’t be available.
Apple debuted the all-new MacBook Pro and its gorgeous Touch Bar at an event this morning, but if weren’t able to catch the action at work, you can now watch all the videos online.
The full video for the “Hello Again” keynote can be streamed from Apple’s website. Apple also uploaded five new videos to YouTube featuring the history of the MacBook Pro, the new Touch Bar and Accessibility features.
Watch them all below:
Apple is making it a lot easier for Apple TV owners to find their favorite video content, with an all-new app called simply “TV” that puts everything in one place.
The new TV app debuted at an Apple event this morning that showcased how viewers will be able find new shows to watch as well as tune into live TV.
Google’s new smartphone, the Pixel XL, can’t match the iPhone 7 Plus when it comes real-world speed.
In a new speed test pitting the mighty iPhone 7 Plus against Google’s handset, the Pixel XL gets absolutely stomped, despite having more RAM and the latest SnapDragon 821 processor.
Watch the iPhone 7 kill the Pixel XL:
