Apple CEO Tim Cook made a special appearance during one of the first screenings of former vice president Al Gore’s new movie this week.
To kick off the Silicon Valley screening of Gore’s film, “An Inconvenient Sequel: Truth to Power,” Cook gave a short speech before the silver screen lit up. Tim praised Gore for his work on the movie which is a direct sequel to the Academy Award-winning documentary “An Inconvenient Truth” which highlighted the signs and dangers of climate change.
Apple has published a new series of ads for its music streaming service and just like its last ads for AirPods, the new spots focus on the U.K. market.
The two new Apple Music ads originally aired during the BRIT awards last month, but Apple just added them to its YouTube channel. Beats 1 radio host Julie Adenuga narrates the ads which highlight a bevy of British artists while talking about Apple Music’s best features.
Check ’em out:
Apple wants you to replace your printer with an iPad Pro.
In the company’s latest ad touting the iPad Pro as the perfect laptop replacement, Apple takes aim at the hassles of having to use a printer.
Created in the same vein as Apple’s last batch of iPad Pro commercials, the new ad features a real tweet complaining about having to print personal stuff at work. Apple’s solution is simple: get an iPad.
Consider yourself a YouTube addict? You’re one of millions around the world.
So many people now visit the site on a regular basis that over 1 billion hours of video are being consumed every single day.
While Samsung isn’t expected to unveil the Galaxy S8 until the end of March, a supposedly leaked video purports to show exactly what the upcoming phone looks like.
The video appears to show both the Samsung Galaxy S8 and the larger S8+. Both devices seen in the video sport curved edge-to-edge displays. Samsung replaced physical buttons on the front with virtual ones, but the 3.5mm headphone jack is still there.
Developers received two new beta builds from Apple today for iOS 10.3, watchOS 3.2 and macOS 10.12.4, just one week after the last versions were released.
The new builds for iOS 10.3 beta 4 and macOS 10.12.4 beta 4 can be downloaded by registered developers directly from the Apple’s dev portal. iOS 10.3 beta 4 can be installed directly to your iPad or iPhone if you have the previous build on your device.
Cult of Mac’s podcast The CultCast hit its five-year anniversary this week, and to celebrate we want to hang out with you!
We’ll be hosting a live 5th anniversary extravaganza this afternoon, celebrating all the amazing listeners we’ve grown to love during this crazy experience. Erfon, Leander, Buster and maybe even some special guests will be part of the live event. The festivities start at 12 p.m. Pacific today. All you have to do is watch the live YouTube feed below.
Come join the party!
Even though nobody asked for it, Facebook made it so videos play automatically, with the sound turned on, as you scroll by them in your News Feed. Luckily, a simple Chrome extension prevents that from happening — and it doesn’t just work on Facebook.
Apple’s latest advertising campaign for the iPad Pro touts how well the tablet works as a PC replacement.
The funny new ads, released today, use real tweets from real people to highlight how the iPad Pro excels over old-school computers in areas like speed, Wi-Fi, productivity and viruses. Each clip is only 15 seconds long — and they all exhibit a playful tone that’s similar to the old “Get a Mac” campaign.
Watch all four right here:
Are your social media profile pictures starting to look old and stale? Then Apple has some killer advice for you: buy the iPhone 7 Plus!
Apple just dropped two new video ads for the iPhone 7 Plus that tout the device’s dual-lens camera. With the new Portrait Mode feature, Apple showcases how you can take your boring profile pictures to the next level.
Check it out:
Apple’s new campus isn’t move-in ready just yet, but you can take a virtual tour of the company’s new headquarters thanks to a Minecraft player who painstakingly re-created the entire spaceship.
It took over a year for Alex Westerlund to replicate the Apple spaceship campus in Minecraft, with more than 232 hours invested in the virtual building. Without using help or mods, Westerlund claims his Minecraft Apple Campus is 100 percent accurate.
Take a look:
Catching all the Pokémon in the world is about to get a lot more challenging.
The makers of the popular game Pokémon GO revealed that 80 new creatures will be added this week, along with gender-specific variations and an all-new way to evolve your Pokémon.
Festivities for Brazil’s yearly Carnival party are set to get underway this month and to celebrate the good times, Apple has dropped a colorful new ad showcasing Portrait Mode on the iPhone 7 Plus.
Try not to dance while watching:
Apple launched a new ad campaign this week with two new short spots that showcase the superior shooting skills of the iPhone 7 Plus’ new Portrait Mode.
Both of the new ads highlight how to use Portrait Mode to elevate your pictures of people or pets to an all-new level. The new feature is technically still in beta, but it looks like Apple thinks it’s ready for its close-up.
The next iPhone likely won’t be out for at least another seven months, but that hasn’t stopped one Apple fan from dreaming up a gorgeous ad for the upcoming device.
Apple is expected to make the bezels thinner than ever on the 2017 iPhone which is rumored to feature a number of new upgrades. The Concept iPhone YouTube channel created a fake ad that shows how Apple might utilize the extra space by turning the home button section into a Touch Bar.
Check it out:
iOS 11 will finally give users the ability to hold FaceTime group calls with multiple friends, according to a new report.
Sources familiar with Apple’s plans claim the feature will support up to five participants, and that users will be able to initiate video calling from within iMessage group chats.
Hulu has promised it will give subscribers a new live streaming bundle and the ability to download content for offline viewing “in a few months.”
Many of the company’s biggest competitors already offer an offline viewing feature, with Netflix the latest to join the party back in November. Hulu CEO Mike Hopkins assures fans that his team is “working hard” on it.
The future of Apple Music will be a lot less focused on music and more about pop culture, according to three of Apple’s top employees working on the project.
Beats One DJ Zane Lowe, marketing guru Bozoma Saint John and Apple Music’s head of content, Larry Jackson, sat down for a three-headed interview to discuss what fans can expect from the streaming service. Music will always be part of Apple Music, but Lowe revealed that other forms of entertainment are coming soon.
Cupertino has been soaked with rain the last few days which has made construction on Apple’s spaceship campus messy work in the latest drone video showing the headquarter’s progress.
Smaller structures are starting to take shape inside the infinite loop, while construction of the solar roof is about 65% complete. The first of hundreds of large trees have finally brought in as landscaping continues on the property. Crews have nearly finished burying the main tunnel to the parking lots which are now starting to be used.
Check out all the details:
Twitter has confirmed that it will be shutting down Vine on Tuesday, January 17. Users have until this date to save their videos before they all disappear, while the Vine app for mobile will live on as a simple camera client.
Want proof you can get “real” work done on the iPad Pro? Look no further than the latest cover of The New Yorker.
Long-time art editor Jorge Colombo drew the latest cover using the 12.9-inch iPad Pro, Apple Pencil and the app Procreate. It’s not the first time art created on the iPad has been featured by the popular magazine, but it’s certainly the best looking one yet.
Even better, you can watch Colombo draw the cover.
Apple’s iPhone empire has been made possible thanks to the magic of aluminum. But under certain circumstances, Jony Ive’s favorite metal can be the iPhone’s worst enemy.
The folks behind the YouTube channel Backyard Scientists decided to see what happens when you dunk the iPhone in molten aluminum. Seeing the iPhone get a Terminator 2 type of death is oddly beautiful.
Check it out:
Apple CEO Tim Cook was all smiles during a brief appearance at the New York Stock Exchange this morning. While taking a quick tour of the floor with his nephew, Cook revealed that AirPods are so popular Apple can’t make them fast enough.
Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.
By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.
These are our favorite Apple ads of 2016.
One of the best things about owning an Apple TV — staring at the hypnotically beautiful screen savers — just got a whole lot better.
Apple published 21 gorgeous new videos today that give Apple TV viewers a bird’s-eye view of fantastic cityscapes in Hong Kong, China, Dubai and other beautiful locales.
