Apple shows off iPhone X’s studio skills in new video

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iPhone X portrait lighting ad
Up your selfie game with iPhone X's portrait lighting feature.
Photo: Apple

Apple debuted a new ad today that showcases the incredible powers of Portrait Mode on the iPhone X.

The fun new ad is similar in style to some of the wild Face ID ads Apple put out earlier this year and highlights how having an iPhone X is like literally carrying an entire array of studio lights in your pocket.

Check it out:

Apple throws shade at Android in hilarious iPhone ads

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Apple ad
Up your selfie game with Portrait Lighting.
Photo: Apple

Apple is back with a new set of ads aiming to get Android users to switch to iPhone. The two new ads showcase Portrait Mode and Portrait Lightning on the newest iPhones, while also bragging about the App Store’s security compared to Google Play.

Watch them both:

Apple’s latest videos show off iPhone X’s portrait selfies

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Portrait Lighting in selfies. Humankind can now sit back and relax.
Portrait Lighting in selfies. Humankind can now sit back and relax.
Photo: Apple

Apple published a new set of videos today giving iPhone X owners some more tips on how to get the most out Apple’s most advanced camera ever.

The new videos show how to take advantage of the new Portrait mode selfies feature on the iPhone X and the best way to edit them. There’s also a new tutorial for Live Photos that shows you how to create a bounce photo which is a lot like Instagram’s boomerang feature.

Check ’em out:

Apple shows iPhone X camera in a new light

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The iPhone X camera's Portrait Lighting will blow you away.
The iPhone X camera will blow you away.
Photo: Apple

The iPhone X’s advanced camera gets some prime time in the spotlight in Apple’s latest ad.

Apple dropped the fun new spot, which highlights the next-gen photographic features of the $1,000 iPhone, this afternoon. While Portrait Mode loomed large in 2017’s marketing, Apple apparently wants to make Portrait Lighting the next big thing this year.

How to use Portrait Mode on iPhone X and 8

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iPhone 8 Plus portrait lighting camera
Portrait Lighting can make a movie star out of almost anyone. Almost.
Photo: Ste Smith/ Cult of Mac

Portrait mode is an iPhone 7 feature that has been supercharged in the iPhones X and 8, with the addition of Portrait Lighting. Both features use depth data from these iPhones’ dual cameras, either to separate the subject of the photo from its background, or to completely re-light the photo to add drama. Here’s how to make the most of them.

A month with iPhone X can’t cool our lust

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iPhone X laying down
Is the iPhone X still a joy after a month of use?
Photo: Ste Smith/Cult of Mac

It’s been about a month since the release of the iPhone X and I’ve been using it every day as my daily driver. We’ve already reviewed it, and even pointed out its flaws, but I wanted to do a follow-up video to cover everything that’s changed for me personally and all the discoveries I’ve made using Apple’s latest flagship.

Check out the video below.

iPhone X first impressions: Apple’s best by far

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iPhone X in box
iPhone X starts at $999.
Photo: Killian Bell/Cult of Mac

We finally have our hands on iPhone X and we couldn’t be more excited. I haven’t put mine down since it arrived at my door this morning, and while it’s too early to give you our full review, we are offering our first impressions.

Here’s what we think of the smartphone of the future so far, along with our iPhone X unboxing video.

Master iPhone 8 Portrait Lighting with Apple’s video tips

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Portrait Lightning
Portrait Lighting is all-new on the iPhone 8.
Photo: Apple

Apple published two new videos today educating users on how to use the new Portrait Lighting feature that debuted on the iPhone 8.

Unlike most of Apple’s videos, the new tips are vertical videos that are formatted to be watched on a smartphone screen. The short videos cover shooting and editing Portrait Lighting photos. Apple also added the feature to the iPhone X which comes out next week.