Apple shows iPhone X camera in a new light

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The iPhone X camera's Portrait Lighting will blow you away.
The iPhone X camera will blow you away.
Photo: Apple

The iPhone X’s advanced camera gets some prime time in the spotlight in Apple’s latest ad.

Apple dropped the fun new spot, which highlights the next-gen photographic features of the $1,000 iPhone, this afternoon. While Portrait Mode loomed large in 2017’s marketing, Apple apparently wants to make Portrait Lighting the next big thing this year.

How to use Portrait Mode on iPhone X and 8

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iPhone 8 Plus portrait lighting camera
Portrait Lighting can make a movie star out of almost anyone. Almost.
Photo: Ste Smith/ Cult of Mac

Portrait mode is an iPhone 7 feature that has been supercharged in the iPhones X and 8, with the addition of Portrait Lighting. Both features use depth data from these iPhones’ dual cameras, either to separate the subject of the photo from its background, or to completely re-light the photo to add drama. Here’s how to make the most of them.

A month with iPhone X can’t cool our lust

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iPhone X laying down
Is the iPhone X still a joy after a month of use?
Photo: Ste Smith/Cult of Mac

It’s been about a month since the release of the iPhone X and I’ve been using it every day as my daily driver. We’ve already reviewed it, and even pointed out its flaws, but I wanted to do a follow-up video to cover everything that’s changed for me personally and all the discoveries I’ve made using Apple’s latest flagship.

Check out the video below.

iPhone X first impressions: Apple’s best by far

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iPhone X in box
iPhone X starts at $999.
Photo: Killian Bell/Cult of Mac

We finally have our hands on iPhone X and we couldn’t be more excited. I haven’t put mine down since it arrived at my door this morning, and while it’s too early to give you our full review, we are offering our first impressions.

Here’s what we think of the smartphone of the future so far, along with our iPhone X unboxing video.

Master iPhone 8 Portrait Lighting with Apple’s video tips

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Portrait Lightning
Portrait Lighting is all-new on the iPhone 8.
Photo: Apple

Apple published two new videos today educating users on how to use the new Portrait Lighting feature that debuted on the iPhone 8.

Unlike most of Apple’s videos, the new tips are vertical videos that are formatted to be watched on a smartphone screen. The short videos cover shooting and editing Portrait Lighting photos. Apple also added the feature to the iPhone X which comes out next week.

iPhone 8 Plus brings solid improvements to an already-great device [Review]

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iPhone
There's no denying the iPhone 8 is a great phone, but can it shine through the iPhone X's shadow?
Photo: Ste Smith/Cult of Mac

Compared to the radical redesign of the iPhone X, the iPhone 8 Plus looks quite familiar. With the exception of a glass back and a few superficial changes, it employs the same form factor that Apple’s been using since the iPhone 6 Plus. However, it packs some serious internal upgrades that make a difference in day-to-day use.

I picked up the 8 Plus on launch day and have been using it for just over a week. How does it rate? Get my take in the video and written reviews below. Also, don’t miss our huge iPhone 8 and 8 Plus case giveaway at the bottom of the post.

iPhone 8 Plus portrait mode tees off at Presidents Cup

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Some of the faces, including three former U.S. presidents, that Brad Mangin photographed at the Presidents Cup golf tournament.
Some of the faces, including three former U.S. presidents, that Brad Mangin photographed at the Presidents Cup golf tournament.
Photo: Brad Mangin/PGA Tour

Brad Mangin and the iPhone 8 Plus scored an ace at this weekend’s Presidents Cup golf tournament, where the sports photographer shot more than 100 portraits for a beautiful gallery of pictures now on the PGA Tour’s website.

Apple’s new ad gives 8 reasons to love iPhone 8

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iPhone 8
The most powerful iPhones Apple has ever made.
Photo: Apple

The iPhone 8 isn’t getting as hyped a reception from fans as previous models, but Apple’s making a hard push to lure in customers with its latest video.

Apple’s newest commercial gives people 8 things to love about the new iPhone 8, from durable glass front and back to its insanely fast A11 processor. Most fans are holding out for the iPhone X, however, you might be convinced to upgrade earlier after watching the new 47-second spot.

Poll results: No one wants the iPhone 8

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iPhone 8
Is yours on its way?
Photo: Apple

The iPhone 8 is one of the most gorgeous smartphones ever created. And absolutely no one is planning to buy it.

Cult of Mac polled our readers after yesterday’s keynote at the Steve Jobs Theater to gauge interest in iPhone X and its two ugly step-siblings. Over 5,400 potential iPhone buyers responded and it looks like the iPhone X is going to be a mega-hit while iPhone 8 sales may suffer.

Here are the results: