The Apple TV isn’t positioned as a business or enterprise product, but its small size, easy setup, and AirPlay make it a very solid presentation tool – and the low cost doesn’t hurt, either.
While the Apple TV has the obvious advantage of being wireless and integrated with other Apple products, specific business advantages beyond its small form factor and the ubiquity of HDTVs and other HDMI-enabled display devices like projectors aren’t always immediately obvious (though those are pretty big advantages in their own right) – but at least one company is designing its business solutions around Apple’s so-called hobby device.
Business Intelligence developer MicroStrategy has taken the Apple TV/iOS combination to a new level by building its mobile apps around AirPlay and the Apple TV.