As thrilling as new Apple devices are, this week’s surprise hardware updates really screwed the pooch on one important front: product naming.
The “new” iPad Air and iPad mini join a lineup of tablets with a variety of features and price points that will boggle the minds of even the most ardent Apple fanatics.
How did Apple’s naming strategy go so far off the rails? For the sake of the average customer, Cupertino’s once-brilliant branding needs to kick into gear. Because right now, the toxic hellstew of Apple product names is utterly confusing.