MacBook shipments took a battering in Q3


Neither of these MacBook Pros apparently set the world on fire.
Photo: Apple

Apple’s MacBook lines performed surprisingly badly in the third quarter of 2018 — with double figure declines in growth worse than any of the other five leading notebook manufacturers.

While Dell managed 8 percent year-on-year growth, market leader HP saw its shipments decline 1.8 percent. That’s nothing compared to Apple’s decline, however, which saw the company plummet a whopping 24.3 percent. That’s not good!

The figures come from market watchers Trendforce. The firm claims that Apple shipped around 3.35 million units during the quarter. This represents “significant declines,” despite the fact that Apple introduced an update to its high end MacBook Pro with Touch Bar during the quarter. The firm thinks that the high price of this laptop may have hurt Apple.

In addition, the firm suggests Apple was hurt by the delayed launch of the new MacBook Air.

How notebook shipments broke down over the quarter.
Photo: Trendforce

Overall, Apple currently holds 7.9 percent of the global notebook market. This time last year it had 10.4 percent. That puts it just above Acer with 7.8 percent in the current quarter. However, since Acer’s business actually grew 1.4 percent year-over-year, we wouldn’t be surprised to see Apple drop down to sixth place next time a report like this is published.

Why do you think the MacBook took such a hammering over the third quarter? Let us know your thoughts in the comments below.

Source: Trendforce