This post is brought to you by MacPaw, maker of Mac app subscription service Setapp.
One of the amazing benefits of selling software on the internet is that you can reach customers from all over the world. So why would you cut out a huge potential market just by assuming everyone who wants to use your product speaks English?
In fact, ignoring other markets can be one of the biggest marketing oversights software companies make.
If you have an email address, there’s a very good chance it ends in “@gmail.com.” Well over a billion people use Gmail, which claims more than 20 percent of the email market. Even though Mac users’ machines come with Apple Mail, many prefer to use Google’s email platform in their browser.
One thing Apple Mail users could dangle over the head of Gmail users is the ability to install Mailbutler, a plugin that adds a bunch of useful new functions to the Mac’s built-in email program. But with today’s release of the latest beta, Mailbutler finally becomes available for Gmail.
If you haven’t already ditched Evernote for Apple Notes, now is the time. Changes to the company’s subscription plans mean the basic Evernote account is now next to useless for the vasty majority of users who don’t want to pay up.
For managing multiple mail accounts on the go, nothing beats the brilliant CloudMagic. It packs everything you need in an email app — and a whole lot more — and supports almost every mail service you can throw at it. And now it’s finally available on your Mac!
Evernote’s efforts to streamline its business will see it chop a number of apps from its lineup, including the popular annotation app Skitch. Clearly, a browser extension for Google Chrome, is also getting the boot — as is Evernote’s Pebble app.
Apple Stores won’t have the Apple Watch on display for a few weeks, but anyone eager to see what the world of wrist apps will offer can already download them to their iPhone.
The first wave of Apple Watch-supported apps started hitting iTunes today, with big names like Target, Evernote, WeChat and Expedia being some of the first out of the gate. You can’t actually use the Apple Watch functionality on the apps yet (unless Tim Cook hooked you up with an early unit), but you can get an early glimpse of how some apps will dramatically change your life.
Here are some of the first Apple Watch apps you can download and their features: