| Cult of Mac

Productivity app Evernote lays off 15 percent of its workforce

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Evernote
Evernote recently lost a number of senior executives.
Photo: Evernote

Weeks after a report stating that it is in a “death spiral,” productivity app Evernote has reportedly laid off 15 percent of its workforce — amounting 54 people in total.

The news was shared with employees by CEO Chris O’Neill at at an “all hands” meeting this week. He told staff that the move is intended to make the company, “operate more efficiently” and to focus its efforts on new initiatives, while streamlining certain functions.

Productivity app Evernote allegedly in a ‘death spiral’

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Evernote
Evernote has lost multiple senior execs in the past month.
Photo: Evernote

Evernote, the popular mobile app for note taking, organizing, tasks lists, and archiving, is going through some hard times. A new report reveals that it has lost multiple senior executives — including its Chief Technology Officer, Chief Financial Officer, Chief Procurement Officer, and head of HR — in the last month.

A tipster told TechCrunch that that Evernote is in a “death spiral.” They claim that paid user growth and active user numbers remain flat, and that the company’s enterprise product offering has failed to catch on with customers.

Software localization isn’t an annoying chore, it’s a crucial opportunity

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Attention, devs: If you haven't localized your apps, you're missing out.
Attention, devs: If you haven't localized your apps, you're missing out.
Photo: slon_dot_pics/Pexels CC

This post is brought to you by MacPaw, maker of Mac app subscription service Setapp.

One of the amazing benefits of selling software on the internet is that you can reach customers from all over the world. So why would you cut out a huge potential market just by assuming everyone who wants to use your product speaks English?

In fact, ignoring other markets can be one of the biggest marketing oversights software companies make.

Mailbutler turns Gmail into a productivity monster

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Mailbutler is bringing its inbox-enhancing email plugin to Gmail.
Mailbutler is bringing its inbox-enhancing features to Gmail.
Image: Mailbutler GmbH

This post is presented by Mailbutler GmbH.

If you have an email address, there’s a very good chance it ends in “@gmail.com.” Well over a billion people use Gmail, which claims more than 20 percent of the email market. Even though Mac users’ machines come with Apple Mail, many prefer to use Google’s email platform in their browser.

One thing Apple Mail users could dangle over the head of Gmail users is the ability to install Mailbutler, a plugin that adds a bunch of useful new functions to the Mac’s built-in email program. But with today’s release of the latest beta, Mailbutler finally becomes available for Gmail.

Spark email app ensures you’ll never forget an important task

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Spark productivity integrations
Spark now plays nicely with third-party productivity apps.
Photo: Readdle

Spark, one of the finest third-party email clients for Mac and iOS, just got a big update that will ensure you never forget another important task.

The app, developed by the terrific team at Readdle, now boasts seamless integrations for popular reminders apps like Todoist, Wunderlist, Things, and even Apple’s own Reminders app.

Evernote update brings new buttons to MacBook Pro’s Touch Bar

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MacBook Pro owners will love the Evernote update.
MacBook Pro owners will love the Evernote update.
Photo: Evernote

MacBook Pro owners received some love from today in the form of an Evernote update that adds support for Apple’s new Touch Bar.

Instead of taking a complex approach to the Touch Bar, Evernote kept things simple — adding buttons for tasks you will want to do with one tap, such as search your notes or create a new one.

How to set up a paperless office using your Mac or iPhone

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It's time to go paperless.  Photo: Jim Merithew/Cult of Mac
It's time to go paperless. Photo: Jim Merithew/Cult of Mac
Photo:

Sick of the mountains of paper stacking up in your inbox? You’ve probably heard about the joys of having a paperless office, maybe even thought about setting one up, but didn’t know how.

Well, here’s how. Not only is it easy to set to do, it can totally change your life.

Here’s how to use your Mac and iPhone to effortlessly set up your own idiot-proof paperless office … the right way.