How Apple could turn personal data into a gold mine for the masses [Opinion]

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Apple is the best on privacy, but it's still not close to what we need.
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Apple should be building a data marketplace for its users, not raising fears about privacy. Privacy is about preventing the leakage of personal data and does nothing about the ownership and monetization of that data.

Individuals should be getting paid for their data directly, not the companies that collect that data. And that should be the focus of Apple’s efforts.

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