Last chance! We’ve extended our special Earth Day buyback bonus until Monday.
Americans throw away 9.4 million tons of electronics each year, according to Earth 911. That’s roughly equivalent to the weight of 1.88 million elephants — way more elephants than are even alive today.
Fight that e-waste nightmare by trading in your old Apple gear, and you can take advantage of our Earth Day bonus: You’ll get an extra $10 on every trade-in — just use the coupon code “earthday”!
Apple is taking Earth Day more seriously than ever this year. The company just published a new series of animated videos that go behind the scenes on the company’s goal to create zero waste.
The four new videos highlight the crazy things Apple does to be as environmentally friendly as possible. Each one-minute video focuses on challenges the company already overcame, whether it’s making yak-friendly solar farms in China, building breathable walls for Apple Park or creating fake sweat for iPhone tests.
Apple has changed its homepage and released a new video to celebrate Earth Day, the annual show of support for environmental protection — and an area which has been a big focus of Tim Cook during his time as CEO at Apple.
We never thought they’d do it, but Apple is splitting their stock 7-to-1—and on our newest CultCast, we discuss that and other surprising (and non-boring) notes from their recent financial call. Plus, the best way to get the Apple stuff you want at lower prices; OS X betas now available to all; Apple Maps spots Nessie; Apple celebrates Earth Day with some great new marketing; why we’re crazy about Apple Campus 2; and forget Ashton, how about Leonardo DiCaprio as the next Steve Jobs?
LOL your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the audio adventure begin!
And thanks to our friends at New Relic for sponsoring this episode. Yes, New Relic, the all-in-one web application performance management tool that lets you see performance from the end user experience, through servers, and down to the line of application code. Put simply, New Relic helps the people who build modern software understand the stories their data is trying to tell them. If you’re ready to make your software run better, head over to http://newrelic.com/cultcast for a free 30 day trial.
Under the watchful eye of Tim Cook Apple’s gone from the most powerful tech company in the world to the most green. Yesterday’s new ad shone the spotlight on Apple’s environmental practices but the true celebrations of going green kicked off today for Earth Day.
Select Apple Stores around the world sprouted green leafed logos to go with new Earth Day shirts and lanyards for Specialists and Geniuses, but rather than driving all the way to your local store we’ve gathered shots of Apple Stores near and far celebrating Apple’s pledge to leave the world better than they found it.
To celebrate the fact that April 22 is Earth Day, Apple has updated its logo to include a green leaf, as seen in the above picture of Apple’s giant Nanjing East retail store in Shanghai.
2014 is the first time in eight years that Apple has celebrated Earth Day. In addition to the revised logo, Apple will also give employes at selected stores special Earth Day shirts to wear. A special event is additionally planned to take place in Cupertino.